Available to hire
Hi, I’m Le Cao Phuong Nguyen, a marketing professional based in Ho Chi Minh City. I specialize in digital marketing, brand campaigns, and building strategic partnerships that help brands grow in the US and other markets.
I love blending creative content with data-driven insights to deliver engaging campaigns and measurable results. I’m open to relocation and excited to connect with cross-functional teams to craft compelling stories and drive growth.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Vietnamese
Fluent
English
Advanced
Work Experience
Digital Marketer & Idea Creator (For US Market) at OTB – Zig 5 & Indkify (E-commerce Fashion Brand in US Market)
November 1, 2024 - PresentBuilt and managed Zig 5's social channels from scratch; planned and executed paid ad campaigns (Meta, Google) and organic content strategies for the US market. Researched niches/trends on TikTok, Etsy, and Google to guide product strategy. Applied AI tools for content creation and market insights. Collaborated with cross-functional teams for consistent branding messaging.
Digital Marketer & Idea Creator (For US Market) at OTB – Zig 5 & Indkify
November 1, 2024 - PresentBuilt and managed Zig 5’s social channels from scratch; planned and executed paid ad campaigns (Meta, Google) and organic content strategies for US audience; applied AI tools for content creation and insights; grew Instagram followers and video views; collaborated with cross-functional teams for consistent brand messaging.
Business Development Manager at Global Trade & Finance
February 1, 2023 - June 1, 2024Responsible for building business in online financial market through gaining new partners via offline activities (visits, seminars, expos) and networking with prospective clients; aimed at profitability and sales growth.
Independent Marketing Consultant
January 1, 2022 - PresentResponsible for developing business in online financial markets by gaining new partners through offline activities (site visits, seminars, expos). Identified and networked with prospective clients, generated business for existing partners, and helped achieve profitability and sales growth. Maintained partner relationships and provided market feedback to management.
Independent Marketing Consultant at Self-employed
January 1, 2022 - PresentRemote freelance marketing consultant focusing on real estate, hotels, education, insurance, finance, and home appliances. Led digital content strategy, copywriting, and growth initiatives; collaborated with cross-functional teams to develop campaigns, generate leads, and improve ROI.
Independent Marketing Consultant at Self-employed / Independent
January 1, 2022 - PresentRemote marketing consulting across Real Estate, Hotels, Education, Insurance, Finance, and Home Appliances; built business relationships and supported partners with market feedback.
Content Writer at VA-ADK
October 1, 2017 - May 1, 2021Client-facing copy for LG (Washing Machine) and other brands; produced on-brand content for social media and marketing collateral; helped manage content calendars and client-specific deliverables.
Content Writer at VBA-ADK
October 1, 2017 - May 1, 2021Client work for LG and other brands; produced marketing copy and managed client content calendars across multiple accounts including lifestyle, tech, and financial services.
Content Writer at Square Group
August 1, 2017 - September 1, 2017Wrote detailed Facebook posts and guided content direction for client fan pages.
Copywriter Intern at Grey Group Vietnam
May 1, 2017 - July 1, 2017Copy for client brochures, TV spots, brand stories, and taglines. Translated copy for key visuals and client materials; supported creative teams in producing effective messaging.
Content Writer at Awake Your Power
December 1, 2014 - October 1, 2016Wrote web pages and blogs, and supported social media content. Built and developed content strategy for fan pages.
Education
Bachelor of Finance at University of Economics Ho Chi Minh City
January 1, 2013 - January 1, 2017Bachelor of Finance at University of Economics Ho Chi Minh City
January 1, 2013 - January 1, 2017Bachelor of Finance at University of Economics Ho Chi Minh City
January 1, 2013 - January 1, 2017Qualifications
IELTS
January 11, 2030 - July 4, 2026Industry Experience
Real Estate & Construction, Financial Services, Travel & Hospitality, Education, Software & Internet, Professional Services, Media & Entertainment, Retail, Other
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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