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I’m a creative leader and brand builder with 15+ years shaping textile, print, and graphic design across baby, toddler, youth, and adult apparel. I thrive on setting seasonal creative direction, mentoring artists, and delivering on-trend artwork that resonates with consumers. I’m adept at balancing hands-on design with team leadership, ensuring timely execution of prints, graphics, and production artwork. I’m a strong collaborator with cross-functional teams, licensors, and global manufacturing partners, and I enjoy building cohesive brand stories and internal brand identities while driving commercial results.…I’m a creative leader and brand builder with 15+ years shaping textile, print, and graphic design across baby, toddler, youth, and adult apparel. I thrive on setting seasonal creative direction, mentoring artists, and delivering on-trend artwork that resonates with consumers. I’m adept at balancing hands-on design with team leadership, ensuring timely execution of prints, graphics, and production artwork. I’m a strong collaborator with cross-functional teams, licensors, and global manufacturing partners, and I enjoy building cohesive brand stories and internal brand identities while driving commercial results.

Lee Ann Von Rautenkranz

Graphic Designer, Illustrator, Textile Designer, +5

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I’m a creative leader and brand builder with 15+ years shaping textile, print, and graphic design across baby, toddler, youth, and adult apparel. I thrive on setting seasonal creative direction, mentoring artists, and delivering on-trend artwork that resonates with consumers. I’m adept at balancing hands-on design with team leadership, ensuring timely execution of prints, graphics, and production artwork. I’m a strong collaborator with cross-functional teams, licensors, and global manufacturing partners, and I enjoy building cohesive brand stories and internal brand identities while driving commercial results.…I’m a creative leader and brand builder with 15+ years shaping textile, print, and graphic design across baby, toddler, youth, and adult apparel. I thrive on setting seasonal creative direction, mentoring artists, and delivering on-trend artwork that resonates with consumers. I’m adept at balancing hands-on design with team leadership, ensuring timely execution of prints, graphics, and production artwork. I’m a strong collaborator with cross-functional teams, licensors, and global manufacturing partners, and I enjoy building cohesive brand stories and internal brand identities while driving commercial results.

Available to hire

I’m a creative leader and brand builder with 15+ years shaping textile, print, and graphic design across baby, toddler, youth, and adult apparel. I thrive on setting seasonal creative direction, mentoring artists, and delivering on-trend artwork that resonates with consumers.

I’m adept at balancing hands-on design with team leadership, ensuring timely execution of prints, graphics, and production artwork. I’m a strong collaborator with cross-functional teams, licensors, and global manufacturing partners, and I enjoy building cohesive brand stories and internal brand identities while driving commercial results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Surface Pattern Design

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Creative at FRUIT OF THE LOOM (FOTL Brands)

March 1, 2018 - September 27, 2024

Drove creative development across activewear, youth, licensed programs, and e-commerce; managed brand assets, style guides, and cross-channel execution to ensure consistency and commercial viability. Led Creative Development & Brand Assurance to meet e-commerce goals; provided trend deep dives into silhouettes, fabrics, and graphic applications, aligning consumer data with design direction. Led cross-functional presentations for seasonal kickoffs, line reviews, and retail partner engagements. Partnered with R&D and manufacturing to troubleshoot production, refine processes for efficiency, and improve art-to-production workflows; coordinated PLM calendars, technical packs, and production deliverables; mentored junior creatives and fostered a collaborative design culture.

Senior Artist - Creative Development - All Brands at FRUIT OF THE LOOM

December 31, 2013 - March 1, 2018

Conceptualized and executed original prints for FOTL Ladies, Mens, Boys & Girls apparel for Walmart, Target, Kohl's; researched and wrote trend and color stories across brand categories; developed surface art for hardlines in the Spalding division; produced display and trade-show materials for B2B brands (FOTL, Jerzees, Russell); created and developed screen print, sublimation, and rotary prints for Russell Brands and Mossy Oak.

Senior Artist - Licensed Childrenswear at FRUIT OF THE LOOM

March 29, 2004 - March 1, 2013

Partnered with licensors to develop textiles and designs that align with their properties on wearable products; managed brand assets and style guides; worked with manufacturing and quality to ensure licensor parameters are met in production; analyzed consumer product trends to align product development with licensor asks; developed & merchandised trims, color stories and pack assortments to optimize property placement in the market; managed Audit Reporting for license partners on the product development side.

Art Director at ACTIVE IMPRINTS

March 29, 2001 - February 29, 2004

Led a creative team developing corporate-driven apparel, merchandise, catalogs, and stores; directed workflow, production art, and process improvements to meet tight deadlines; partnered with corporate clients on branding strategies and consumer-focused design solutions.