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I’m a concept-driven, strategic, and sleeves-rolled-up kind of creative leader with 14+ years of experience turning messy, complex ideas into brands people actually care about. I build B2B identities that do more than look good — they work hard and make sense. I’ve led high-performing teams, shaped global brand systems, and helped businesses find the story behind the strategy. I’m fluent in Figma, Adobe CC, and the occasional bout of generative AI magic — and yes, I can make PowerPoint look sexy. I lead with empathy, collaborate with purpose, and thrive in that sweet spot where creativity and business collide.…I’m a concept-driven, strategic, and sleeves-rolled-up kind of creative leader with 14+ years of experience turning messy, complex ideas into brands people actually care about. I build B2B identities that do more than look good — they work hard and make sense. I’ve led high-performing teams, shaped global brand systems, and helped businesses find the story behind the strategy. I’m fluent in Figma, Adobe CC, and the occasional bout of generative AI magic — and yes, I can make PowerPoint look sexy. I lead with empathy, collaborate with purpose, and thrive in that sweet spot where creativity and business collide.

Lee Bergman

PRO

Creative Director, Brand Designer, Graphic Designer, +2

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I’m a concept-driven, strategic, and sleeves-rolled-up kind of creative leader with 14+ years of experience turning messy, complex ideas into brands people actually care about. I build B2B identities that do more than look good — they work hard and make sense. I’ve led high-performing teams, shaped global brand systems, and helped businesses find the story behind the strategy. I’m fluent in Figma, Adobe CC, and the occasional bout of generative AI magic — and yes, I can make PowerPoint look sexy. I lead with empathy, collaborate with purpose, and thrive in that sweet spot where creativity and business collide.…I’m a concept-driven, strategic, and sleeves-rolled-up kind of creative leader with 14+ years of experience turning messy, complex ideas into brands people actually care about. I build B2B identities that do more than look good — they work hard and make sense. I’ve led high-performing teams, shaped global brand systems, and helped businesses find the story behind the strategy. I’m fluent in Figma, Adobe CC, and the occasional bout of generative AI magic — and yes, I can make PowerPoint look sexy. I lead with empathy, collaborate with purpose, and thrive in that sweet spot where creativity and business collide.

Available to hire

Guildford, United Kingdom

I’m a concept-driven, strategic, and sleeves-rolled-up kind of creative leader with 14+ years of experience turning messy, complex ideas into brands people actually care about. I build B2B identities that do more than look good — they work hard and make sense.

I’ve led high-performing teams, shaped global brand systems, and helped businesses find the story behind the strategy. I’m fluent in Figma, Adobe CC, and the occasional bout of generative AI magic — and yes, I can make PowerPoint look sexy. I lead with empathy, collaborate with purpose, and thrive in that sweet spot where creativity and business collide.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Design at Fundamental Media

January 1, 2025 - October 26, 2025

Led creative direction and brand execution across EMEA for a global B2B media agency specialising in financial services and investment clients. Developed sub-brands and visual identities with comprehensive brand guidelines and scalable design templates. Designed sales and marketing collateral (pitch decks, product one-pagers, campaign reports, case studies) ensuring visual consistency and commercial impact. Managed brand governance across markets, adapting global systems to local nuances; oversaw design and production of digital assets including social content and web visuals using Adobe Creative Suite and Figma. Mentored freelance and junior designers to ensure high-quality output.

Senior Digital Designer at Well Pharmacy

January 1, 2023 - October 26, 2025

Led and mentored a team of UI/UX designers to elevate digital outputs across Well’s online pharmacy platform. Spearheaded the redesign of the eCommerce site, improving user experience and conversions through UX research, wireframes, and interface design. Managed the full design lifecycle for the new website launch, collaborating with marketing, product, and offshore development to ensure timely delivery and brand alignment. Acted as a design point-of-contact across departments, aligning creative work with business goals and patient-focused outcomes.

Freelance Designer at Studio Empatia

January 1, 2022 - October 26, 2025

Delivered end-to-end design solutions for a range of B2B clients including PR firms, Neobrokers, and tech startups from brand identity to campaign execution. Designed and maintained client websites, ensuring a seamless user experience and alignment with evolving brand strategies. Created pitch decks and investor presentations that clearly communicated business narratives, resulting in successful funding and stakeholder engagement. Partnered with a branding agency to develop and roll out a nationwide out-of-home (OOH) campaign, managing creative execution and asset delivery.

Senior Digital Designer at Rhino Africa

January 1, 2018 - October 26, 2025

Collaborated cross-functionally with product, marketing, and external contractors to deliver high-impact creative aligned with business objectives and campaign KPIs. Produced wireframes, layouts, and visual concepts for owned channels; designed digital advertising assets optimized for performance; mentored junior designers and interns; maintained and evolved brand guidelines to support growth across markets and offerings.

Head of Design at Rhino Africa

January 1, 2020 - October 26, 2025

Owned the creative direction and brand identity for Rhino Africa and its portfolio of luxury travel brands, ensuring visual consistency across digital, print, and environmental design. Built and led a design team, mentored designers, and established a high-performance culture. Managed integrated campaigns across print, digital, and experiential channels, aligning with customer journeys and business goals. Partnered with internal stakeholders to translate strategic objectives into compelling outputs and oversaw relationships with external agencies, printers, and production vendors.

Lead Designer at HyperionDev

January 1, 2021 - October 26, 2025

Collaborated cross-functionally with product, marketing, and offshore development teams to deliver high-impact creative that supported campaign KPIs. Produced wireframes, layouts, and visual concepts for use across owned channels, ensuring consistency with brand guidelines and strategic messaging.

Graphic Designer & Studio Manager at Bay Moon Communications

January 1, 2017 - October 26, 2025

Provided graphic design support and studio management; produced brand materials; oversaw print and digital assets; delivered campaigns across clients; nurtured client relationships and production logistics.

Continuous Education Lecturer at Wynberg Rotaract

January 1, 2022 - October 26, 2025

Lectured on Digital Marketing for Small Business and Social Media for Small Business; developed and delivered curriculum and materials for members and students; contributed to ongoing education initiatives.

Creative Career Coach at Bergman Creative Coaching

January 1, 2023 - Present

Provide 1:1 coaching and mentorship to mid-career creatives, freelancers, and design graduates, helping them gain clarity, confidence, and career direction. Specialise in neurodiversity-friendly coaching approaches that support personal growth, portfolio development, and navigating creative industry challenges.

Career Coach at Future Frontiers Coaching

January 1, 2023 - October 26, 2025

Career coaching a high school student, guiding exploration of creative industry pathways and practical next steps.