Hi, I’m Phoebe. I’m a creative and adaptable graphic designer with nearly 7 years of experience helping small businesses build strong, visually consistent brands. I specialize in packaging design, logo creation, photo editing, and social media content, tailoring each project to reflect the client’s identity and goals. I’ve led full rebrands, developed private-label packaging, and managed content across digital and print from concept through execution. I’m driven by turning ideas into visuals that are both effective and engaging, and I bring a detail‑oriented, collaborative approach to every project. My goal is to deliver high-quality, strategic design that helps businesses stand out.

Phoebe J Lee

Hi, I’m Phoebe. I’m a creative and adaptable graphic designer with nearly 7 years of experience helping small businesses build strong, visually consistent brands. I specialize in packaging design, logo creation, photo editing, and social media content, tailoring each project to reflect the client’s identity and goals. I’ve led full rebrands, developed private-label packaging, and managed content across digital and print from concept through execution. I’m driven by turning ideas into visuals that are both effective and engaging, and I bring a detail‑oriented, collaborative approach to every project. My goal is to deliver high-quality, strategic design that helps businesses stand out.

Available to hire

Hi, I’m Phoebe. I’m a creative and adaptable graphic designer with nearly 7 years of experience helping small businesses build strong, visually consistent brands. I specialize in packaging design, logo creation, photo editing, and social media content, tailoring each project to reflect the client’s identity and goals.

I’ve led full rebrands, developed private-label packaging, and managed content across digital and print from concept through execution. I’m driven by turning ideas into visuals that are both effective and engaging, and I bring a detail‑oriented, collaborative approach to every project. My goal is to deliver high-quality, strategic design that helps businesses stand out.

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Language

English
Fluent
Korean
Beginner

Work Experience

Graphic/Packaging Designer at Yes! Produce
April 1, 2018 - Present
Led the full visual rebrand of Yes! Produce and its sub-brands (Yes Foodie, Halfmore, Earth’s Delights, Coco Bliss), developing cohesive packaging, logos, ads, and digital content to modernize the company’s identity and increase brand recognition. Created and launched the company’s Instagram from 0 to 200+ followers with ~7% average engagement in the first year. Directed the shift to high-quality product photography, improving visual presentation across media. Designed bold packaging to attract a younger, English-speaking audience and stand out on shelves. Developed private-label branding and customized die-cut packaging for clients. Managed social media content and ad scheduling, ensuring brand consistency. Oversaw proofreading and final production; redesigned menus for clarity and brand cohesion. Led a 4-panel menu system used across 10 locations in CA, CO, and TX; produced seasonal variations and promotional materials for campaigns.
Graphic Designer at Vita Cane Juicery
October 1, 2019 - August 1, 2024
Freelance graphic design work including branding, packaging design, menu updates, and marketing collateral for Vita Cane Juicery; collaborated on seasonal promotions and across multiple locations.

Education

B.F.A. at California State Polytechnic University, Pomona
January 11, 2030 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail