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Marketing communications lead and storyteller at heart, with 10 years of experience in content, marketing, branding, and communications across the private, public, and social sectors. I’m driven by purpose and put my heart into every role—blending creativity and data to evoke emotion, provoke thought, and invoke action. I seek meaningful, high-impact outcomes that serve people and the world, from integrated campaign strategy to crisis communications, media responses, and thought leadership—always anchored in strong narrative strategy and measurable performance.…Marketing communications lead and storyteller at heart, with 10 years of experience in content, marketing, branding, and communications across the private, public, and social sectors. I’m driven by purpose and put my heart into every role—blending creativity and data to evoke emotion, provoke thought, and invoke action. I seek meaningful, high-impact outcomes that serve people and the world, from integrated campaign strategy to crisis communications, media responses, and thought leadership—always anchored in strong narrative strategy and measurable performance.

Garrick Lee

Marketing Consultant, Content Strategist, Brand Strategist, +5

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Marketing communications lead and storyteller at heart, with 10 years of experience in content, marketing, branding, and communications across the private, public, and social sectors. I’m driven by purpose and put my heart into every role—blending creativity and data to evoke emotion, provoke thought, and invoke action. I seek meaningful, high-impact outcomes that serve people and the world, from integrated campaign strategy to crisis communications, media responses, and thought leadership—always anchored in strong narrative strategy and measurable performance.…Marketing communications lead and storyteller at heart, with 10 years of experience in content, marketing, branding, and communications across the private, public, and social sectors. I’m driven by purpose and put my heart into every role—blending creativity and data to evoke emotion, provoke thought, and invoke action. I seek meaningful, high-impact outcomes that serve people and the world, from integrated campaign strategy to crisis communications, media responses, and thought leadership—always anchored in strong narrative strategy and measurable performance.

Available to hire

Marketing communications lead and storyteller at heart, with 10 years of experience in content, marketing, branding, and communications across the private, public, and social sectors. I’m driven by purpose and put my heart into every role—blending creativity and data to evoke emotion, provoke thought, and invoke action.

I seek meaningful, high-impact outcomes that serve people and the world, from integrated campaign strategy to crisis communications, media responses, and thought leadership—always anchored in strong narrative strategy and measurable performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Advanced

Work Experience

Independent Marketing Consultant

February 1, 2025 - Present

Analysed strategic narratives and communications priorities of clients to craft and amplify compelling stories. Independently produced communication pieces such as a crisis communications playbook, media responses, thought leadership pieces, executive speeches, and content including short-form video reels and interview features. Client brands included Generation Singapore, National Volunteer & Philanthropy Centre, Singapore Cancer Society, and more.

Senior Marketing Manager at National Volunteer & Philanthropy Centre (NVPC) / Company of Good

April 1, 2024 - January 31, 2025

Led the marketing team for Company of Good and oversaw a million-dollar annual budget. Directed marketing and communications strategy and end-to-end integrated campaigns across owned, earned, and paid media. Managed stakeholder relations and collaborations with senior leadership, cross-functional teams, external agencies and vendors, media publications, corporate partners, and government bodies. Spearheaded national-level projects including the Company of Good 2.0 brand refresh and go-to-market launch of the Company of Good Recognition System and inaugural Conferment event.

Marketing Manager at National Volunteer & Philanthropy Centre (NVPC) / Company of Good

April 1, 2022 - March 31, 2024

Planned and executed integrated marketing and communications initiatives for Company of Good, supporting campaigns across owned, earned, and paid channels. Coordinated planning with cross-functional teams and managed external agencies and vendors where applicable to ensure delivery against brand and programme objectives.

Assistant Marketing Manager at National Volunteer & Philanthropy Centre (NVPC) / Company of Good

March 1, 2020 - March 31, 2022

Supported campaign planning and execution for Company of Good under NVPC’s portfolio of B2B and B2C brands/programmes including Company of Good and giving.sg. Assisted with marketing and communications deliverables and coordination across internal stakeholders to meet programme goals.

Senior Content Strategist at TripZilla

October 1, 2019 - March 31, 2020

Editor and head of sponsored content strategy for a regional digital travel publication. Supervised a team of writers and monitored marketing data and analytics to optimise content performance. Managed sponsored content strategy to drive client and audience outcomes.

Content Strategist at TripZilla

October 1, 2018 - September 30, 2019

Developed and shaped content strategy for sponsored and editorial initiatives, aligning content themes with marketing goals and performance insights. Supported optimisation using analytics to improve content effectiveness.

Brand Custodian at H.E.A.

January 1, 2018 - October 31, 2018

Worked in dual roles in client servicing and copywriting at an award-winning boutique agency. Demonstrated multi-tasking and creative ideation in a dynamic, fast-paced environment while supporting brand and campaign deliverables.

Senior Account Executive at K3 Communications

June 1, 2017 - January 31, 2018

Performed client servicing and account management at a creative agency, delivering campaigns and collaterals aligned with client goals and objectives. Won the Borneo Motors account for the campaign to launch Toyota Harrier in Singapore.

Account Executive at K3 Communications

June 1, 2016 - May 31, 2017

Supported client servicing and account management at a creative agency to deliver campaigns and marketing collaterals. Worked to ensure outputs aligned with client goals and objectives.