Passionate musician turned Digital Strategist/Artist Manager, Leesa Snider is in the business of helping musicians do what they do best - creating and releasing music. Leesa founded Achord Agency after returning from working abroad at Weller Media Agency in Brooklyn, New York. Achord Agency specialises in social channel auditing, identifying brand narrative, multi-channel reporting, scheduled posting, content creation and most importantly, social strategy campaigns specifically created for upcoming artist releases. Her approach to building an artist’s career is multi-faceted, always including social media and marketing as a key task that deserves time and strategizing. Whilst abroad, Leesa worked on large-scale artist profiles, from the likes of Republic Records, G Herbo, Kenny Chesney, Pnau and more. Achord Agency celebrated its seven-year anniversary on May 13, 2026. During Achord Agency’s growth, Leesa has had the pleasure of working with exceptional Australian businesses and artists including the Victorian Music Development Office, Sarah Hamilton from One of One, Music Victoria,, Multicultural Arts Victoria, Lisa Mitchell, Eliza Hull, Amaru Tribe, Keiino, Offbeat Music Festival and many more. Achord Agency currently manages JAZZPARTY, Velvet Bloom, and Loretta Miller and looks to further expand to better help more incredible artists and businesses, local and international to realize their career potential.

Passionate musician turned Digital Strategist/Artist Manager, Leesa Snider is in the business of helping musicians do what they do best - creating and releasing music. Leesa founded Achord Agency after returning from working abroad at Weller Media Agency in Brooklyn, New York. Achord Agency specialises in social channel auditing, identifying brand narrative, multi-channel reporting, scheduled posting, content creation and most importantly, social strategy campaigns specifically created for upcoming artist releases. Her approach to building an artist’s career is multi-faceted, always including social media and marketing as a key task that deserves time and strategizing. Whilst abroad, Leesa worked on large-scale artist profiles, from the likes of Republic Records, G Herbo, Kenny Chesney, Pnau and more. Achord Agency celebrated its seven-year anniversary on May 13, 2026. During Achord Agency’s growth, Leesa has had the pleasure of working with exceptional Australian businesses and artists including the Victorian Music Development Office, Sarah Hamilton from One of One, Music Victoria,, Multicultural Arts Victoria, Lisa Mitchell, Eliza Hull, Amaru Tribe, Keiino, Offbeat Music Festival and many more. Achord Agency currently manages JAZZPARTY, Velvet Bloom, and Loretta Miller and looks to further expand to better help more incredible artists and businesses, local and international to realize their career potential.

Available to hire

Passionate musician turned Digital Strategist/Artist Manager, Leesa Snider is in the business of helping musicians do what they do best - creating and releasing music.

Leesa founded Achord Agency after returning from working abroad at Weller Media Agency in Brooklyn, New York. Achord Agency specialises in social channel auditing, identifying brand narrative, multi-channel reporting, scheduled posting, content creation and most importantly, social strategy campaigns specifically created for upcoming artist releases. Her approach to building an artist’s career is multi-faceted, always including social media and marketing as a key task that deserves time and strategizing.

Whilst abroad, Leesa worked on large-scale artist profiles, from the likes of Republic Records, G Herbo, Kenny Chesney, Pnau and more. Achord Agency celebrated its seven-year anniversary on May 13, 2026. During Achord Agency’s growth, Leesa has had the pleasure of working with exceptional Australian businesses and artists including the Victorian Music Development Office, Sarah Hamilton from One of One, Music Victoria, Multicultural Arts Victoria, Lisa Mitchell, Eliza Hull, Amaru Tribe, Keiino, Offbeat Music Festival and many more.

Achord Agency currently manages JAZZPARTY, Velvet Bloom, and Loretta Miller and looks to further expand to better help more incredible artists and businesses, local and international to realize their career potential.

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Language

English
Fluent

Work Experience

Founder at Achord Agency
January 1, 2019 - Present
Founded and leads Achord Agency; manages social media strategy, content creation, advertising campaigns, reporting, and publicity planning for music releases and events. Provides client website design assistance and publicity materials; guest lecturer and online workshop facilitator.
Casual Advertising Contractor at Bolster Media Group
January 1, 2026 - Present
Develops ad campaigns for major music touring companies, high-profile artists, and sports teams; manages Meta, Instagram, Snapchat, TikTok, and Google Ads; creates briefs and campaign assets.
Marketing Manager at Victorian Music Development Office (VMDO)
January 1, 2023 - December 31, 2025
Schedules all social media posts; builds monthly EDMs; conducts interviews with experts; prepares quarterly reports; executes marketing strategy.
Head of Digital Marketing at Bird’s Basement
January 1, 2023 - Present
Directs digital marketing, schedules posts to 36,000 subscribers, builds shows and sales, runs Meta and Google Ads, liaises with artists and teams to promote their shows.
Lecturer at Box Hill Institute
January 1, 2022 - Present
Delivers four subjects: Content Creation, Marketing & Promotions, Social Media Strategy and Design Thinking; mentors major project students; sources guest lecturers.
Head of Marketing at Vampr App
January 1, 2022 - December 31, 2023
Leads digital marketing and funnel strategies; social media team management; content creation and SEO for website; develops campaigns and academy products; builds marketing course.
Founder at Just Add MLK
January 1, 2024 - Present
Offers social platform audits, brand narrative, content creation, advertising and lead conversion; recipient of 2025 Createch grant.
Mentor at Arts Access Victoria
January 1, 2021 - December 31, 2022
Mentor Music Makers program applicants; provide digital marketing and artist strategy guidance; audit social media; advise on next steps.
Digital Marketing Coordinator at Music In Exile
January 1, 2021 - December 31, 2022
Creates and delivers digital marketing plans across owned, paid and earned channels; regular campaign performance reporting; newsletters; manages design and publicity teams.
Manager at Eliza Hull
January 1, 2021 - December 31, 2022
Books shows, negotiates deals, pitches to festivals, manages invoicing; plans releases; ensures accessibility and mental health considerations for live shows.
Manager at JAZZPARTY
January 1, 2020 - Present
Books shows, negotiates deals, liaises with record label, coordinates releases; ensures band health and safety; builds beneficial connections.
Manager at Velvet Bloom
January 1, 2023 - Present
Books shows, negotiates deals, coordinates releases; ensures mental health and safety; provides needed services; ensures artist safety.
Head of Social Media at The Tote and Bar Open
January 1, 2020 - December 31, 2023
Schedules announcements, promotes shows, liaises with artists to obtain assets; optimizes posting times; maintains consistent tone across channels.
Head of Digital Marketing and Promotions at The Night Cat
January 1, 2019 - December 31, 2021
Managed venue social channels; monthly reporting; coordinated promotions across radio, street press, posters; created assets; analytics and team supervision.
Casual Social Media and Project Manager at VMDO
January 1, 2019 - December 31, 2021
Scheduled posts, produced monthly reports; assisted with online conferences/events; site updates; blogs; mailouts; general project support.
Digital Marketing / Social Media at WMA (Brooklyn, NY)
January 1, 2018 - December 31, 2019
Assisted digital channel managers with campaigns for artists; collaborated across departments; managed deadlines and analytics.
Publicist at Between The Bays Music Festival
January 1, 2018 - December 31, 2018
Liaised with media; secured press; promoted event; PR for indigenous school initiative.
Marketing Coordinator at The Village Festival
January 1, 2017 - December 31, 2018
Coordinated marketing materials with artists; updated WordPress site; prepared media releases and journalist follow-ups; social media promotion.
Talent Booking Consultant at Achord Entertainment
January 1, 2014 - December 31, 2021
Liaised with venues to secure bookings; managed artist-venue expectations; scheduled performances; assisted with external social media promotions.
Assistant to Catherine Hutchinson at The Badloves
January 1, 2017 - December 31, 2017
Managed press releases, coordinated tour logistics, scheduled Facebook posts, created travel itineraries.

Education

Bachelor of Applied Business (Entertainment Management) at Collarts University
January 1, 2017 - December 31, 2019
Exchange Scholarship - Music Industries at Drexel University
January 1, 2018 - December 31, 2018
Bachelor of Arts - Music Performance at Monash University
January 1, 2014 - December 31, 2017
Music Diploma - Music Performance at Victorian College of the Arts
January 1, 2013 - December 31, 2014
VCE at Bialik College
January 1, 2012 - December 31, 2012

Qualifications

Google Ads Fundamentals
January 1, 2019 - May 17, 2026
Facebook Blueprint
January 1, 2019 - May 17, 2026
Snapchat Advertising Core Competencies
January 1, 2019 - May 17, 2026
Google Analytics for Beginners
January 1, 2021 - May 17, 2026
Adobe Illustrator Level 1
January 1, 2020 - May 17, 2026
VMDO Experts in Residence Coaching
January 1, 2020 - May 17, 2026
AAM GROW Program
January 1, 2021 - May 17, 2026
Digital Short Course
January 1, 2022 - May 17, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality