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I'm a product and growth marketing specialist with experience in fintech, data analytics, and AI-driven marketing systems. I translate user insights into positioning and growth strategies across crowdfunding and digital platforms. I thrive in fast-paced, cross-functional fintech and SaaS environments, bringing global experience from Korea and Singapore to campaigns and go-to-market efforts. My consistent focus is turning data into actionable growth: from CRM-driven segmentation to AI-assisted creative optimization, I partner with product, sales, and design teams to drive measurable impact across campaigns and product initiatives.…I'm a product and growth marketing specialist with experience in fintech, data analytics, and AI-driven marketing systems. I translate user insights into positioning and growth strategies across crowdfunding and digital platforms. I thrive in fast-paced, cross-functional fintech and SaaS environments, bringing global experience from Korea and Singapore to campaigns and go-to-market efforts. My consistent focus is turning data into actionable growth: from CRM-driven segmentation to AI-assisted creative optimization, I partner with product, sales, and design teams to drive measurable impact across campaigns and product initiatives.

Sumin Lee

Video Editor, Social Media Freelancer, Social Media Manager, +7

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I'm a product and growth marketing specialist with experience in fintech, data analytics, and AI-driven marketing systems. I translate user insights into positioning and growth strategies across crowdfunding and digital platforms. I thrive in fast-paced, cross-functional fintech and SaaS environments, bringing global experience from Korea and Singapore to campaigns and go-to-market efforts. My consistent focus is turning data into actionable growth: from CRM-driven segmentation to AI-assisted creative optimization, I partner with product, sales, and design teams to drive measurable impact across campaigns and product initiatives.…I'm a product and growth marketing specialist with experience in fintech, data analytics, and AI-driven marketing systems. I translate user insights into positioning and growth strategies across crowdfunding and digital platforms. I thrive in fast-paced, cross-functional fintech and SaaS environments, bringing global experience from Korea and Singapore to campaigns and go-to-market efforts. My consistent focus is turning data into actionable growth: from CRM-driven segmentation to AI-assisted creative optimization, I partner with product, sales, and design teams to drive measurable impact across campaigns and product initiatives.

Available to hire

I’m a product and growth marketing specialist with experience in fintech, data analytics, and AI-driven marketing systems. I translate user insights into positioning and growth strategies across crowdfunding and digital platforms. I thrive in fast-paced, cross-functional fintech and SaaS environments, bringing global experience from Korea and Singapore to campaigns and go-to-market efforts.

My consistent focus is turning data into actionable growth: from CRM-driven segmentation to AI-assisted creative optimization, I partner with product, sales, and design teams to drive measurable impact across campaigns and product initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Korean

Fluent

English

Fluent

French

Advanced

Work Experience

Customer Value Enhancement Associate at Frost & Sullivan

July 31, 2025 - August 2, 2025

Designed and rolled out targeted CRM campaigns that led to a 30% increase in customer engagement and boosted retention. Collaborated closely with cross-functional teams to develop and test personalized email campaigns, achieving a 40% rise in open and click-through rates. Tracked CRM performance metrics and generated actionable insights to support continuous optimization.

Trade Finance Support, Global Trade Payments Services at Société Générale

December 31, 2023 - August 2, 2025

Analyzed and reported on campaign expenses and performance to optimize trade promotions, improving cost-efficiency by 18% and facilitating over 25 initiatives. Conducted in-depth market and competitor analysis between trade finance services and sales objectives, contributing to a 15% increase in quarterly client acquisition. Collaborated with international teams to boost documentation accuracy by 30%, reducing processing delays in trade finance operations.

Community Management Intern, Community Operations at ByteDance (TikTok)

October 31, 2022 - August 2, 2025

Communicated high-impact community campaigns, including a K-POP initiative (KpopVlog) with 1B+ views, while managing co-marketing rollouts with brands Daiso and Trip.com. Enhanced 470+ creators in optimizing TikTok's marketing tools, contributing to a creator satisfaction score of 4.74/5.00. Analyzed data from 15+ campaigns, boosting creator engagement by 25% and campaign ROI by 20%. Led weekly knowledge-sharing to improve team performance and increase creator satisfaction by 30%.

Student Marketing Assistant at NTU POWERS (Promotion of Women in Engineering, Research, and Science)

August 1, 2025 - November 26, 2025

Developed cross-brand activations with TEDxNTU × Fave, achieving 1,000+ student engagements and 25% CTR. Designed online and offline campaigns leveraging AI-generated copy and behavioral insights to increase visibility of Women@NTU programs. Coordinated on-ground booths and merchandise design, improving campus-wide brand participation.

Customer Value Enhancement Associate at Frost & Sullivan

July 1, 2025 - July 1, 2025

Supported CRM segmentation (Dynamics), account analytics, and client reporting across 20+ enterprise accounts. Developed 10+ SOPs and client materials (press releases, demo decks) to standardize workflows. Provided product demos, customer support, and on-site assistance during client engagements and business trips. Handled additional IT/HR and ops responsibilities in a lean team.

Trade Finance Support at Société Générale

December 1, 2023 - December 1, 2023

Managed 25+ cross-border finance operations and built Excel dashboards to visualize client performance. Streamlined LC workflow and automated reports with Excel macros, improving process efficiency 18%.

Community Management Intern at ByteDance (TikTok)

October 1, 2022 - October 1, 2022

Drove #KpopVlog campaign to 1B+ views through brand partnerships (Daiso, Trip.com). Optimized 15+ regional campaigns with GA4 and CM360 data, achieving 1B+ views. Onboarded 470+ creators to TikTok tools and improved creator satisfaction scores to 4.74/5.00. Conducted data audits and knowledge sessions for regional teams on content and automation dashboards.

Trade Finance Support at Socié té Générale

December 1, 2023 - December 1, 2023