Independent illustrator and visual designer based in New York City, building considered, symbolic visual systems across print, packaging, and digital surfaces. Practice spans editorial illustration, packaging illustration, brand visual direction, and concept art—guiding work from sketch to final production. Experience includes leading visual development and art direction across flagship IP projects, plus full illustration and production direction for a 47-card oracle deck launch. Skilled in creating cohesive visual systems, character and world-building imagery, and print-ready specifications.…

Yian Lee

Independent illustrator and visual designer based in New York City, building considered, symbolic visual systems across print, packaging, and digital surfaces. Practice spans editorial illustration, packaging illustration, brand visual direction, and concept art—guiding work from sketch to final production. Experience includes leading visual development and art direction across flagship IP projects, plus full illustration and production direction for a 47-card oracle deck launch. Skilled in creating cohesive visual systems, character and world-building imagery, and print-ready specifications.…

Available to hire

Independent illustrator and visual designer based in New York City, building considered, symbolic visual systems across print, packaging, and digital surfaces. Practice spans editorial illustration, packaging illustration, brand visual direction, and concept art—guiding work from sketch to final production.

Experience includes leading visual development and art direction across flagship IP projects, plus full illustration and production direction for a 47-card oracle deck launch. Skilled in creating cohesive visual systems, character and world-building imagery, and print-ready specifications.

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Skills

Experience Level

Language

English
Fluent
Chinese
Fluent
French
Advanced

Work Experience

Independent Illustrator & Visual Designer at Independent Practice
March 1, 2026 - Present
Creates full illustration systems and production-ready assets across oracle/collectibles, editorial illustration, packaging illustration, and brand visual direction. Leads projects from initial sketching and concept development through final production, including card layout, packaging and booklet design direction, and print production specification. Delivers commissioned and self-initiated work for wellness, fragrance, and lifestyle brands.
2D Illustrator at Psyop
September 1, 2025 - Present
Produced pitch illustration for a Lenovo brand campaign proposal.
Creative Consultant at Sera Sera
August 1, 2025 - Present
Provided creative direction for a jewelry collection launch, supporting brand-aligned visual concepts and deliverables.
Lead 2D Concept Artist at Otherside: Voyager Avatar Development
July 1, 2025 - September 30, 2025
Provided 2D concept art for avatar development, contributing to visual exploration and translation of concepts into production-ready directions.
Art Direction & Visual Development at Telegram Sticker Pack Special Edition (BAYC, Otherside)
July 1, 2024 - March 1, 2026
Directed and developed visual assets for a special-edition sticker pack, aligning characters and style to brand/IP requirements.
2D Lead Artist / Visual Development at Otherside Koda Nexus World
March 1, 2024 - June 30, 2024
Led 2D visual development for world-related assets, supporting cohesive visual storytelling and production alignment.
Project Lead / Visual Development / Character Design at LOTM: Legend of the Mara Game
December 1, 2022 - April 30, 2023
Served as project lead across visual development and character design, guiding concepting and character imagery for the game experience.
Visual Development / Character Design at HV-MTL Collection
August 1, 2022 - March 31, 2023
Contributed to visual development and character design for the collection, supporting cohesive character and style direction.
Lead Artist / Technical Artist at MoonBird Collection Re-launch
August 1, 2022 - March 31, 2024
Led artist production and technical support for a collection re-launch, contributing to final visual output and consistency across deliverables.
Senior Lead Artist at Yuga Labs
March 1, 2022 - February 28, 2026
Led visual development and art direction across multiple flagship IP projects, building cohesive visual systems and guiding cross-functional teams from concept through final asset delivery. Work spanned 2D illustration, character design, environment art, and brand-aligned visual storytelling.
Creative Director / Art Director / Lead Stylist at AVEC THY
January 1, 2021 - December 31, 2021
Directed campaign concept and art direction while leading styling and final visual content development for web and social channels.
Art Director & Stylist at Siizu
November 1, 2020 - January 31, 2022
Led visual direction for SS21, AW21, and SS22 jewelry collection campaigns, including art direction, styling, and content layout across web and social channels.
Studio Manager & Production Designer at MARK GONG Studio
July 1, 2019 - November 30, 2020
Managed studio operations and supported production design and design assistance across collection development.

Education

Fashion Marketing at Parsons School of Design
January 1, 2017 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education

Skills

Experience Level