I’m a social media strategist and content creator with 3+ years of hands-on experience helping brands grow through engaging content, trend-driven strategy, and community building. I specialize in creating content that not only looks good but drives real engagement — from user-generated reels to branded storytelling that resonates. I’ve managed content calendars, led visual direction for shoots, optimized Instagram pages through audits and analytics, and built strategies tailored to each brand’s voice and audience. I bring creative direction, attention to detail, and a data-backed approach to every project. Whether you’re looking for consistent content, full account management, or a one-time strategy audit, I make sure every post aligns with your goals — and actually connects with people.

Leilani J. Salgado

I’m a social media strategist and content creator with 3+ years of hands-on experience helping brands grow through engaging content, trend-driven strategy, and community building. I specialize in creating content that not only looks good but drives real engagement — from user-generated reels to branded storytelling that resonates. I’ve managed content calendars, led visual direction for shoots, optimized Instagram pages through audits and analytics, and built strategies tailored to each brand’s voice and audience. I bring creative direction, attention to detail, and a data-backed approach to every project. Whether you’re looking for consistent content, full account management, or a one-time strategy audit, I make sure every post aligns with your goals — and actually connects with people.

Available to hire

I’m a social media strategist and content creator with 3+ years of hands-on experience helping brands grow through engaging content, trend-driven strategy, and community building. I specialize in creating content that not only looks good but drives real engagement — from user-generated reels to branded storytelling that resonates.

I’ve managed content calendars, led visual direction for shoots, optimized Instagram pages through audits and analytics, and built strategies tailored to each brand’s voice and audience. I bring creative direction, attention to detail, and a data-backed approach to every project.

Whether you’re looking for consistent content, full account management, or a one-time strategy audit, I make sure every post aligns with your goals — and actually connects with people.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Junior Sales Partner at Apex Energy Solutions
February 1, 2025 - February 28, 2025
Responsible for calling no-sale appointments to rebook and gauge interest. Managed SMS mass texting to canceled appointments using EZ Texting, generating over $106k in revenue within the first week from over 1,000 texts sent, closing 4 out of 5 high-ticket appointments and setting a company record.
Appointment Setter at Sleek Marketing
January 1, 2025 - January 31, 2025
Texted and called reactivation leads to re-engage prospects and book appointments to connect them with insurance agents. Created a voicemail drop within GHL to over 2,000 leads, resulting in over 35 appointments and introductory calls booked within one week.
Shopify Store Co-Owner at Own Business
January 1, 2024 - June 18, 2024
Managed customer communications including tracking updates and resolving delivery issues. Coordinated with suppliers to fulfill dropshipping orders. Conducted product research and added products using Dsers. Created product listings with AI tools for descriptions and images. Handled pricing, SEO, and influencer collaboration scouting.
Creative Director at Maximo Agency
January 1, 2024 - December 31, 2024
Led social media marketing efforts for Chicago’s biggest Mexican restaurant. Drafted and presented collaboration proposals securing a $5k/month retainer. Organized and conducted meetings, developed social media strategies, hired teams including camera crew and influencers, tracked budgets, and managed influencer campaigns including onsite collaboration.
Brand Ambassador at Various Agencies
January 1, 2014 - December 31, 2022
Represented major brands such as Coke and Kia at events including auto shows, pop-ups, golf outings, and liquor tastings. Worked as a promotional brand ambassador for over eight years across 27 agencies, representing more than 50 brands.
Entrepreneur - SMMA Owner at Self-employed
June 1, 2022 - April 30, 2023
Ran own Social Media Marketing Agency for one year, specializing in client acquisition, communications, content creation, team management including hiring and delegating tasks, and producing high quality UGC with video editors and content creators.
Closer at ExclusiveFinalExpenseLeads
June 1, 2023 - July 31, 2023
Closed marketing services deals for life insurance agents with an average order value of $2k. Demonstrated skills in handling objections and closing high-ticket sales remotely via Zoom.
Freelance Website Designer at Freelance
January 1, 2022 - December 31, 2023
Provided website design services on a freelance basis, starting in 2022.
Article & Blog Post Writer at Freelance
January 1, 2022 - December 31, 2023
Wrote articles and blog posts for various tech and travel companies including Movavi, City Experiences, Devour Tours, and ITH Hostels as freelance work.
Social Media Content Creator & Promoter at Freelance
January 1, 2022 - December 31, 2023
Produced UGC and conducted social media promotion for brands such as ColonBroom and Press Seltzer.
Assistant to Italian Glassmaker Artist at Orfeo Quagliata
May 1, 2023 - May 31, 2023
Assisted with organizing digital files and assets. Created presentations for wholesale business partners on a temporary contract.
Junior Sales Partner at Apex Energy Solutions
February 1, 2025 - February 28, 2025
Responsibilities included calling no-sale appointments to rebook and gauge interest, SMS mass texting to canceled appointments using EZ Texting, generating over $106k in revenue in the first week from over 1k texts sent, with 4 out of 5 high-ticket appointments closed, setting a company record.
Appointment Setter at Sleek Marketing
January 1, 2025 - January 31, 2025
Responsibilities included texting and calling reactivation leads to re-engage and book appointments to help prospects meet insurance agents and grow their teams. Created a voicemail drop to over 2,000 leads resulting in over 35 appointments and intro calls booked within one week.
Shopify Store Co-Owner at Self-Employed
January 1, 2024 - December 31, 2024
Handled customer service including responding to emails and providing tracking updates, communicated with suppliers to fulfill dropshipping orders, conducted product research, created product titles and descriptions using AI tools, handled pricing and SEO, and scouted influencers for collaborations.
Creative Director at Maximo Agency
January 1, 2024 - December 31, 2024
Managed social media marketing for a major Mexican restaurant in Chicago, drafted collaboration proposals securing a $5k/month retainer, organized meetings, created social media strategy, hired and managed a team of camera crew, editors, and influencers, oversaw budget allocation and tracking, and collaborated on-site with influencers.
Brand Ambassador at Various Agencies
January 1, 2014 - December 31, 2022
Worked at events such as auto shows, pop-ups, golf outings, and liquor tastings, representing over 50 different brands between 2014 and 2022.
Entrepreneur / SMMA Owner at Self-Employed
June 1, 2022 - April 30, 2023
Built and ran a social media marketing agency, managing hiring, delegation, client acquisition, client communications, and producing high-quality social media content including user-generated content with video editors and content creators.
Closer for ExclusiveFinalExpenseLeads at ExclusiveFinalExpenseLeads
June 1, 2023 - July 31, 2023
Closed high-ticket deals for marketing services aimed at life insurance agents, with an average order value of $2,000.
Freelance Website Designer at Self-Employed
January 1, 2022 - December 31, 2023
Provided freelance website design services for clients.
Article & Blog Post Writer at Freelance
January 1, 2022 - December 31, 2023
Created written content for tech companies like Movavi and travel companies including City Experiences, Devour Tours, and ITH Hostels.

Education

Add your educational history here.

Qualifications

Course by Hassan Chatam on Closing Sales via Zoom
January 11, 2030 - July 7, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Travel & Hospitality, Retail, Professional Services, Energy & Utilities, Financial Services