Lead product designer with end-to-end ownership across the platform; problem framing, user research, wireframes, prototypes, and production-ready UI; partnered with Product, Engineering, and Data Analysts to shape roadmap and success metrics. Designed complex data-dense workflows (analytics dashboards, invoice creation, recurring billing, payment configuration); reduced time-to-insight by 30% and cut task completion time and user error rate by 12%. Built and maintained a scalable design system and component library to accelerate handoff. Leveraged AI-powered tools for research synthesis and rapid ideation; validated 12+ interface variants using session recordings and behavioral data (65% success rate), reducing misclicks on key workflows by 9%. Championed WCAG 2.1 AA accessibility across surfaces; mentored junior contractors, reducing post-launch UI bugs by 15%.

Product Designer at Polaris Bank Limited

September 1, 2021 - August 31, 2022

Owned discovery-to-delivery design of a 0→1 premium consumer lending product; conducted generative user research with 25+ customers and shipped production-ready UI reducing loan application completion time by 25%. Designed high-volume transaction flows (fund transfers, bill payments) across web and mobile for millions of users; reduced user error and abandonment by 20%. Conducted accessibility-focused usability testing with visually impaired users, identifying barriers and improving usability scores by 22%. Partnered with Product and Data teams on AB testing; a winning loan application design increased starts by 9% without changing risk metrics. Developed personas, journey maps, and service blueprints balancing user needs with security and regulatory constraints.

Product Designer at Talisa Insurance Brokers

August 1, 2017 - August 31, 2021

Owned end-to-end design for a consumer-facing insurance marketplace from competitor analysis and user research through information architecture, user flows, wireframes, and high-fidelity prototypes; increased quote-to-bind conversion by 22% and reduced abandonment by 30%. Redesigned multi-step workflows (policy renewals, endorsements, claims filing, dispute resolution) using journey maps and rapid prototyping; reduced task completion time and support tickets by 28%. Developed information architecture and service blueprints for layered insurance products. Synthesized qualitative interviews and funnel analytics into actionable design recommendations; secured $50,000 in buy-in for a self-service consumer initiative. Managed multiple projects across 4 time zones via Jira, Confluence, and Agile, achieving 8 consecutive sprint milestones.