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I'm a versatile marketing and digital content specialist with over 7 years of experience driving brand campaigns, social engagement, and content strategy across diverse clients including luxury skincare brands and consumer goods. I excel at turning insights into engaging campaigns, coordinating cross-functional teams, and delivering measurable results for growth and brand awareness. I thrive in collaborative environments and enjoy building strong partnerships with influencers and agencies to achieve client objectives and elevate brand presence.…I'm a versatile marketing and digital content specialist with over 7 years of experience driving brand campaigns, social engagement, and content strategy across diverse clients including luxury skincare brands and consumer goods. I excel at turning insights into engaging campaigns, coordinating cross-functional teams, and delivering measurable results for growth and brand awareness. I thrive in collaborative environments and enjoy building strong partnerships with influencers and agencies to achieve client objectives and elevate brand presence.

Lekhika

PRO

Brand Strategist, Marketing Strategist, Social Media Manager, +2

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I'm a versatile marketing and digital content specialist with over 7 years of experience driving brand campaigns, social engagement, and content strategy across diverse clients including luxury skincare brands and consumer goods. I excel at turning insights into engaging campaigns, coordinating cross-functional teams, and delivering measurable results for growth and brand awareness. I thrive in collaborative environments and enjoy building strong partnerships with influencers and agencies to achieve client objectives and elevate brand presence.…I'm a versatile marketing and digital content specialist with over 7 years of experience driving brand campaigns, social engagement, and content strategy across diverse clients including luxury skincare brands and consumer goods. I excel at turning insights into engaging campaigns, coordinating cross-functional teams, and delivering measurable results for growth and brand awareness. I thrive in collaborative environments and enjoy building strong partnerships with influencers and agencies to achieve client objectives and elevate brand presence.

Available to hire

Wollongong, Australia

I’m a versatile marketing and digital content specialist with over 7 years of experience driving brand campaigns, social engagement, and content strategy across diverse clients including luxury skincare brands and consumer goods. I excel at turning insights into engaging campaigns, coordinating cross-functional teams, and delivering measurable results for growth and brand awareness.

I thrive in collaborative environments and enjoy building strong partnerships with influencers and agencies to achieve client objectives and elevate brand presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager - Relationships & Strategy at Tallysure

July 1, 2023 - November 3, 2025

Marketing Manager responsible for relationships and strategy, executing and elevating client success through influencer, brand partnerships, and paid & organic campaigns for medium-sized businesses based in Sydney. Developed and orchestrated campaigns to meet client objectives, ensured brand voice consistency and relevance, and led cross-channel strategies to drive growth.

Digital Content Specialist at Dentsu Canada

June 1, 2023 - June 1, 2023

Spearheaded content management and community engagement initiatives for diverse clientele, including La Prairie and other brands; demonstrated expert-level proficiency in social listening and integrated content strategies to meet client objectives while maintaining brand voice across channels.

Marketing Coordinator at Elementry Home

January 2, 2022 - January 2, 2022

Established partnerships and executed social media campaigns; managed influencer campaigns with notable brands; collaborated with tourism bodies; coordinated with local events and festivals; developed marketing strategies to maintain consistent brand messaging and maximize reach.

Marketing Coordinator at Skydive Australia

December 2, 2020 - December 2, 2020

Established partnerships and executed social media campaigns; built influencer campaigns with GoPro for new camera launches, Tourism Australia campaigns (Cricket World Cup), and other initiatives; coordinated with tourism bodies across Australia; developed and executed PR and media activity across multiple channels.

Marketing Assistant at Skydive Australia

December 31, 2020 - December 31, 2020

Coordinated marketing activities, supported digital campaigns, and assisted with brand communications for a national operator; contributed to campaign execution and cross-channel marketing initiatives.

Digital Content Specialist at Elementary Home

January 31, 2022 - January 31, 2022

Spearheaded community engagement and customer satisfaction for diverse clientele, including Estee brands such as La Prairie and others; demonstrated proficiency in social listening and content strategy to meet client objectives and maintain consistent brand voice.

Specialist at Dentsu Canada (Remote)

June 30, 2023 - June 30, 2023

Led marketing initiatives and content strategies for remote clients; aligned campaigns with client objectives, managed content calendars, and supported social media campaigns to enhance brand visibility.

Marketing All Rounder (Freelance) at Self-Employed / Freelance

July 1, 2023 - November 3, 2025

Executing client success and campaign strategy (influencer partnerships, brand collaborations, paid and organic campaigns) for medium-sized businesses based in Sydney; on-site and remote work.