PIONEERING CREATIVE VENTURES IN ART, MUSIC, AND PUBLISHING
FOR ONLINE CAMPAIGNS.
Blending storytelling, community engagement, and sustainability innovation with strategic insight to drive growth and market presence.
INTRO
I specialize in empowering start-ups to transform their creative ideas into successful ventures. By leveraging my expertise in project management, branding, and digital marketing, I guide start-ups through the critical stages of development. From conceptualization to market launch, I help refine their vision, develop a strong brand identity, and create strategic marketing plans that resonate with their target audience. My hands-on approach ensures that each project is tailored to its unique audience, blending innovative design with business acumen. Whether it’s securing funding, building a digital presence, or navigating the complexities of the start-up landscape, I provide the insights and support needed to drive growth and achieve sustainable success.
ABOUT
With a robust academic background and over a decade of experience in HR management and project development, I bring a unique blend of skills to the table. My passion lies in merging art, technology, and business to create innovative, sustainable solutions. From managing start-up initiatives to overseeing complex residential builds, my journey is a testament to my commitment to excellence and creativity.
SKILLS
Creative Thinking: Transforming artistic ideas into actionable business strategies.
Project Management: Leading projects from concept to completion in dynamic environments.
Effective Communication: Engaging stakeholders, team members, and external partners.
Start-Up Navigation: Successfully navigating complex and evolving start-up landscapes.
Funding Acquisition: Securing substantial funding through grants and enterprise initiatives.
Brand Development: Aligning artistic vision with business goals to create sustainable products.
By the way, check out my awesome work.
PROFILE
As a creative and strategic project manager, I thrive in start-up environments, particularly within the realms of art, innovation, and the creative industries. My expertise lies in driving projects from concept to launch with a keen focus on branding, digital marketing, and e-commerce. Passionate about merging art, technology, and business, I deliver innovative solutions that resonate with diverse audiences. A collaborative and hands-on team player, I understand the unique business needs of creative fields and excel at bringing visionary ideas to life.
Work Experience
Education
Qualifications
Industry Experience
Project Lead & Co-founder | CuPooch (Pet Tech Startup) Dublin 4, Ireland 12/2020 – 12/2023
Directed full-cycle product development and secured funding, allowing Cu Pooch to launch successfully with strong brand positioning in a competitive market. Visit: https://www.twine.net/signin
• Strategic Leadership: Spearheaded the launch of Cu Pooch, transforming a niche concept into a successful brand of cutting-edge dog walking gear and accessories.
• Funding & Patents: Secured intellectual property rights and raised funding through grants, including the LEO Business Grant, Enterprise Ireland CSF, IMaR Innovation Vouchers, and New Frontiers, driving the company’s growth and innovation.
• Brand Development: Built Cu Pooch’s brand identity from scratch, positioning it as a recognized name in the highly competitive pet products market.
• Product Development & Sourcing: Curated and managed a diverse range of products tailored to consumer demands, overseeing sourcing and ensuring quality standards.
• E-Commerce Excellence: Designed and optimized the company’s e-commerce platform for an engaging user experience, increasing customer satisfaction, boosting online sales.
• Digital Marketing Success: Led strategic digital campaigns using social media and Google Ads to maximize brand visibility, drive traffic, and achieve sales targets.
• Sustainability Initiatives: Integrated eco-friendly practices into business operations, reinforcing the brand’s commitment to environmental responsibility.
• Partnership Management: Built and nurtured robust relationships with suppliers and key stakeholders, enhancing product quality and delivery efficiency.
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