I’m Lemuel Castillo, a UX/UI & visual designer with over 14 years of experience blending user-centered product design with strong brand execution across digital and print. I’m especially passionate about turning complex information into clear, intuitive experiences—using end-to-end UX research, wireframing, and high-fidelity prototyping to solve real user friction and support business goals. Across roles in UX design, e-commerce, and campaign production, I’ve built dashboards, ROI tools, learning experiences, and mobile-first redesigns, while also leading creative production and improving workflow efficiency through better systems and quality control. I thrive collaborating with stakeholders—from CEOs to developers—bringing clarity to requirements, confidence to design decisions, and polished creative output using Figma, Adobe Creative Cloud, and AI-assisted workflows.…

Lemuel Castillo

I’m Lemuel Castillo, a UX/UI & visual designer with over 14 years of experience blending user-centered product design with strong brand execution across digital and print. I’m especially passionate about turning complex information into clear, intuitive experiences—using end-to-end UX research, wireframing, and high-fidelity prototyping to solve real user friction and support business goals. Across roles in UX design, e-commerce, and campaign production, I’ve built dashboards, ROI tools, learning experiences, and mobile-first redesigns, while also leading creative production and improving workflow efficiency through better systems and quality control. I thrive collaborating with stakeholders—from CEOs to developers—bringing clarity to requirements, confidence to design decisions, and polished creative output using Figma, Adobe Creative Cloud, and AI-assisted workflows.…

Available to hire

I’m Lemuel Castillo, a UX/UI & visual designer with over 14 years of experience blending user-centered product design with strong brand execution across digital and print. I’m especially passionate about turning complex information into clear, intuitive experiences—using end-to-end UX research, wireframing, and high-fidelity prototyping to solve real user friction and support business goals.

Across roles in UX design, e-commerce, and campaign production, I’ve built dashboards, ROI tools, learning experiences, and mobile-first redesigns, while also leading creative production and improving workflow efficiency through better systems and quality control. I thrive collaborating with stakeholders—from CEOs to developers—bringing clarity to requirements, confidence to design decisions, and polished creative output using Figma, Adobe Creative Cloud, and AI-assisted workflows.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

UX/UI Designer at IV YG O
January 1, 2026 - March 1, 2026
Led end-to-end discovery for a B2B host onboarding flow, synthesizing qualitative research to identify and resolve critical user friction points including the “Cost Myth.” Built high-fidelity Figma prototypes such as a B2B dashboard, ROI calculator, and pitch kit to balance user needs with conversion goals.
UX/UI Designer at IVYGO
January 1, 2026 - March 31, 2026
Led end-to-end discovery for a B2B host onboarding flow, synthesizing qualitative research to identify and resolve critical user friction points like the 'Cost Myth.' Delivered high-fidelity Figma prototypes – including a B2B dashboard, ROI calculator, and pitch kit – to balance user needs with business conversion goals.
Graphic Designer at J-Digital
December 1, 2025 - Present
Design high-converting digital and social advertising assets for diverse agency clients, leveraging Figma, Adobe CC, and AI tools to accelerate rapid ideation and output. Manage high-volume creative pipelines, applying rigorous quality control to ensure strict brand consistency across all digital touchpoints.
UX/UI Designer at RSPCA Australia
October 1, 2025 - December 31, 2025
Executed a mobile-first UX redesign of the Knowledge Base, mapping complex information architecture in Miro to significantly improve search discoverability and accessibility. Validated design hypotheses through heuristic evaluations and iterative usability testing, delivering production-ready Figma prototypes with visual user flows and technical specifications for handoff.
UX/UI Designer at Neutopia
July 1, 2025 - September 30, 2025
Partnered with the CEO to define business requirements and lead UX enhancements for a complex, data-heavy Learning Management System (LMS). Untangled convoluted user journeys through service mapping and built high-fidelity, responsive Figma prototypes to create intuitive learning paths.
Senior Graphic Designer at JURLIQUE INTERNATIONAL
August 1, 2022 - October 31, 2024
Managed end-to-end creative production for the ANZ market, delivering scalable campaign assets across e-commerce platforms, social media, and retail displays. Implemented new traffic management and DAM systems, streamlining the briefing process and significantly improving cross-functional delivery times.
Senior Graphic Designer at MILLS BRANDS
October 1, 2020 - August 31, 2022
Spearheaded e-commerce and digital design direction, establishing comprehensive brand guidelines and master templates to optimise workflow efficiency organisation-wide. Mentored a diverse team of national and international designers, fostering skill development and elevating overall design output quality.
Graphic Designer at THE NEGOTIATOR MAGAZINE
November 1, 2018 - December 31, 2019
Managed end-to-end editorial design and print production, collaborating directly with clients to deliver tailored creative solutions that drove advertising sales.
Lead Graphic Designer at WYNSTAN DESIGNS
May 1, 2017 - May 31, 2018
Led cross-platform design initiatives – including UX design, digital promos, and branding – to boost sales and brand visibility across Australia and the USA.
Lead Graphic Designer at Bauer Media
January 1, 2014 - December 1, 2016
Led creative direction, branding, and editorial layouts for iconic national magazine titles including World Of Knowledge and Rugby League Week.
Senior Graphic Designer at BAUER MEDIA
January 1, 2014 - December 31, 2016
Led creative direction, branding, and editorial layouts for iconic national magazine titles including World Of Knowledge and Rugby League Week.
Graphic Designer at BAUER MEDIA
January 1, 2013 - December 31, 2013
Produced digital assets, video content, and editorial layouts for high-profile automotive brands including TopGear and Motor.
Junior Graphic Designer at ACP MAGAZINES
May 1, 2012 - December 31, 2012
Created high-volume weekly and monthly editorial layouts for national publications, strictly adhering to visual style guides.
Junior Graphic Designer at RABBIT HOLE STUDIO
February 1, 2012 - November 30, 2012
Collaborated on branding, visual identity, and packaging projects for diverse agency clients.

Education

Bachelor of Design (Visual Communication) at Western Sydney University
January 1, 2009 - December 31, 2012
Bachelor of Design (Visual Communication) at Western Sydney University
January 1, 2009 - January 1, 2012

Qualifications

Professional Certificate in UX Design
January 1, 2025 - January 1, 2026
Print Profits Course
January 1, 2018 - January 1, 2020
Lurn Platinum Course
January 1, 2018 - January 1, 2018
Print Profits Course
January 1, 2018 - January 1, 2020
Lurn Platinum Course
January 1, 2018 - January 1, 2018
Professional Certificate in UX Design
January 1, 2025 - January 1, 2026
Professional Certificate in UX Design
January 1, 2025 - January 1, 2026
Professional Certificate in UX Design
January 1, 2025 - January 1, 2026
Print Profits Course
January 1, 2018 - January 1, 2020
LURN Platinum Course
January 1, 2018 - September 23, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Non-Profit Organization, Consumer Goods

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more