Product designer specializing in UX research, accessibility, and human-centred design. Skilled in qualitative and usability research, translating insights into intuitive, inclusive digital experiences. Passionate about inclusive design and responsible AI, with experience collaborating closely with founders and multidisciplinary teams to deliver accessible products and clear, impactful communications.

Lene Hermans

Product designer specializing in UX research, accessibility, and human-centred design. Skilled in qualitative and usability research, translating insights into intuitive, inclusive digital experiences. Passionate about inclusive design and responsible AI, with experience collaborating closely with founders and multidisciplinary teams to deliver accessible products and clear, impactful communications.

Available to hire

Product designer specializing in UX research, accessibility, and human-centred design. Skilled in qualitative and usability research, translating insights into intuitive, inclusive digital experiences.

Passionate about inclusive design and responsible AI, with experience collaborating closely with founders and multidisciplinary teams to deliver accessible products and clear, impactful communications.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Work Experience

Graphic Designer at BDY Fuel
January 1, 2025 - January 1, 2026
Graphic Designer / Content Designer — Digital campaigns & branded assets
January 1, 2024 - January 1, 2025
Planned and produced digital campaigns, photography, short-form content, and branded assets for a customer-facing hospitality business. Adapted content based on seasonal behaviour, customer engagement, business priorities, and platform-specific needs. Balanced fast-turnaround delivery with clear communication, consistent brand standards, and an understanding of the local customer experience.
UI/UX & Product Designer
January 1, 2024 - Present
Collaborated directly with founders to iterate branding, packaging, and product messaging through continuous feedback and testing. Built a centralized Notion content hub and feed-planning workflow improving organization and consistency across 70+ social posts. Developed brand, campaign, packaging, and social content for a growing creatine company, translating product information and audience needs into clear, accessible communications. Used audience insights, content performance signals, competitive research, and iterative testing to refine messaging and visual systems. Applied AI tools for ideation, research support, content development, and workflow efficiency while maintaining human judgment and brand integrity.
Social Media & Digital Content Designer at Daily Dose Coffee Bar
January 1, 2024 - January 1, 2025
Planned and produced digital campaigns, photography, short-form content, and branded assets for a customer-facing hospitality business. Adapted content based on seasonal behaviour, customer engagement, business priorities, and platform-specific needs. Balanced fast-turnaround delivery with clear communication and consistent brand standards while supporting local customer experience.
UI/UX & Product Designer (Remote) / Graphic Designer & Product Designer (Remote) at AI Toronto / Independent projects
January 1, 2024 - Present
Collaborated with founders to iterate branding, packaging, and product messaging through continuous feedback and testing. Developed brand/campaign/packaging/social content for a growing creatine company, translating product information and audience needs into clear, accessible communications. Built a centralized Notion content hub and feed-planning workflow improving organization, visibility, and consistency across 70+ social posts. Used audience insights, content performance signals, competitive research, and iterative testing to refine messaging and visual systems. Applied AI tools thoughtfully for ideation, research support, content development, and workflow efficiency while maintaining human judgment and brand integrity.
UX Designer & Researcher / Interaction Designer — Academic & collaborative projects at OCAD University
January 1, 2022 - January 1, 2025
Conducted interviews, surveys, desk research, competitive analysis, and usability evaluation across digital products, interactive installations, and inclusive packaging projects. Synthesized findings into personas, empathy maps, user stories, journey maps, information architecture, wireframes, prototypes, and actionable design recommendations. Collaborated with multidisciplinary teams and presented research rationale, design trade-offs, and outcomes to peers, faculty, and public audiences. Contributed UX/UI and accessibility work to Paw Pirates, recognized with accessibility honours at the 2024 Level Up Showcase and first place in UX/UI at the CNE Gaming Garage student showcase.
UI/UX Designer & Researcher / Interaction Designer at Academic & Collaborative Projects
January 1, 2022 - January 1, 2025
Conducted interviews, surveys, desk research, competitive analysis, and usability evaluations across digital products, interactive installations, and inclusive packaging projects. Synthesized findings into personas, empathy maps, journey maps, information architecture, wireframes, and prototypes; contributed UX/UI and accessibility work resulting in awards for UX/UI and accessibility.
UX Designer & Researcher / Interaction Designer at Academic & Collaborative Projects (OCAD University)
January 1, 2022 - January 1, 2025
Conducted interviews, surveys, secondary research, competitive analysis, and usability evaluations across digital products, interactive installations, and inclusive packaging projects. Synthesized findings into personas, empathy maps, user stories, journey maps, information architecture, wireframes, prototypes, and actionable design recommendations. Collaborated with multidisciplinary teams and presented research rationale, design trade-offs, and outcomes to peers, faculty, and public audiences. Contributed UX/UI and accessibility work to Paw Pirates, recognized with accessibility honours at the 2024 Level Up Showcase and first place in UX/UI at the CNE Gaming Garage student showcase.

Education

Bachelor of Design (Honours), Digital Futures at OCAD University
January 1, 2021 - January 1, 2025
Diploma, Graphic Design at Noroff School of Technology and Digital Media
January 1, 2021 - January 1, 2021
Bachelor of Design (Honours), Digital Futures at OCAD University
January 1, 2021 - January 1, 2025
Diploma, Graphic Design at Noroff School of Technology and Digital Media
January 1, 2021 - January 1, 2021
Bachelor of Design (Honours), Digital Futures at OCAD University
January 1, 2021 - January 1, 2025
Diploma, Graphic Design at Noroff School of Technology and Digital Media
January 1, 2021 - July 29, 2026

Qualifications

Google UX Design Professional Certificate
January 11, 2030 - July 29, 2026
Google AI Essentials
January 11, 2030 - July 29, 2026
IBM Generative AI for UI/UX Design Specialization
January 11, 2030 - July 29, 2026
Adobe Marketing Specialist Professional Certificate
January 11, 2030 - July 29, 2026
Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - July 29, 2026
Google UX Design Professional Certificate
January 11, 2030 - July 29, 2026
Google AI Essentials
January 11, 2030 - July 29, 2026
IBM Generative AI for UI/UX Design Specialization
January 11, 2030 - July 29, 2026
Adobe Marketing Specialist Professional Certificate
January 11, 2030 - July 29, 2026
Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - July 29, 2026
UX & Product Design — Google UX Design Professional Certificate
January 11, 2030 - July 29, 2026
Artificial Intelligence — Google AI Essentials
January 11, 2030 - July 29, 2026
Artificial Intelligence — IBM Generative AI for UI/UX Design Specialization
January 11, 2030 - July 29, 2026
Additional AI certifications (Prompt Engineering, GitHub Copilot, Cursor AI, Claude Code, Model Context Protocol (MCP), AI-assisted UX, No-Code App Development)
January 11, 2030 - July 29, 2026
Graphic Design — Adobe Marketing Specialist Professional Certificate
January 11, 2030 - July 29, 2026
Digital Marketing — Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - July 29, 2026

Industry Experience

Education, Media & Entertainment, Consumer Goods, Software & Internet, Gaming, Non-Profit Organization, Professional Services, Transportation & Logistics, Retail