Hi! I’m a graphic designer who likes giving brands a huge dose of personality. That can mean bold and funny, or elegant and refined, but it’s never just about the look. With a decade of marketing experience under my belt, my design approach is concept-first. I use strategy and storytelling to take a project from “just another nice design” into something people connect with and remember. My work is versatile, but the through-line is always concept-first design and a distinctive style that combines boldness and elegance. I can design just about anything, but I specialize in two areas: brand design and editorial design (corporate reports, book interiors, and PDF layouts). If you’re looking for professionalism and someone who cares about your project just as much as you do, let’s make this happen!

Lena Elchamaa

Hi! I’m a graphic designer who likes giving brands a huge dose of personality. That can mean bold and funny, or elegant and refined, but it’s never just about the look. With a decade of marketing experience under my belt, my design approach is concept-first. I use strategy and storytelling to take a project from “just another nice design” into something people connect with and remember. My work is versatile, but the through-line is always concept-first design and a distinctive style that combines boldness and elegance. I can design just about anything, but I specialize in two areas: brand design and editorial design (corporate reports, book interiors, and PDF layouts). If you’re looking for professionalism and someone who cares about your project just as much as you do, let’s make this happen!

Available to hire

Hi! I’m a graphic designer who likes giving brands a huge dose of personality. That can mean bold and funny, or elegant and refined, but it’s never just about the look. With a decade of marketing experience under my belt, my design approach is concept-first. I use strategy and storytelling to take a project from “just another nice design” into something people connect with and remember.

My work is versatile, but the through-line is always concept-first design and a distinctive style that combines boldness and elegance.

I can design just about anything, but I specialize in two areas: brand design and editorial design (corporate reports, book interiors, and PDF layouts).

If you’re looking for professionalism and someone who cares about your project just as much as you do, let’s make this happen!

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Language

English
Fluent

Work Experience

Social Media Graphic Designer at Government of Canada
May 1, 2018 - Present
• Designed brand guidelines and flexible templates for an Instagram account with 35K followers • Created a consistent visual system for YouTube thumbnails • Designed social media templates for sub-brands adhering to brand guidelines
Freelance Graphic Designer at Freelance
January 1, 2023 - Present
• Designed brand guidelines for a jewellery manufacturer with an international retail footprint of 300+ stores, delivering a cohesive brand system across packaging, print, and digital formats • Established strategic direction through research into target audiences, industry competitors, and brand positioning, translating business goals into clear rationales for design execution • Created brand guidelines and mock-ups outlining logo usage, typography, colour palettes, and photography guidelines to ensure brand consistency and integrity • Delivered a range of client projects across branding and editorial design, including logo suites, presentation templates, digital publications, and print publications with production-ready files • Guided clients through the design process by providing strategic rationale behind design decisions, building long-term trust and improving design literacy

Education

Bachelor of Commerce, Specialization in Marketing at Carleton University
January 1, 2011 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Professional Services, Consumer Goods, Non-Profit Organization