Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Leo Morinaga, a marketing professional with an MSc from ESSEC Business School and over three years of experience spanning luxury, retail, and experiential marketing across APAC and global markets. I specialize in executing integrated campaigns, social content, and high-impact brand activations for leading brands like LVMH, ASICS, Adidas, and Hugo Boss, blending creative storytelling with data-driven insights to boost engagement and ROI in luxury retail environments.…I'm Leo Morinaga, a marketing professional with an MSc from ESSEC Business School and over three years of experience spanning luxury, retail, and experiential marketing across APAC and global markets. I specialize in executing integrated campaigns, social content, and high-impact brand activations for leading brands like LVMH, ASICS, Adidas, and Hugo Boss, blending creative storytelling with data-driven insights to boost engagement and ROI in luxury retail environments.

Leo Morinaga

Brand Designer, Content Creator, Copywriter, +7





I'm Leo Morinaga, a marketing professional with an MSc from ESSEC Business School and over three years of experience spanning luxury, retail, and experiential marketing across APAC and global markets. I specialize in executing integrated campaigns, social content, and high-impact brand activations for leading brands like LVMH, ASICS, Adidas, and Hugo Boss, blending creative storytelling with data-driven insights to boost engagement and ROI in luxury retail environments.…I'm Leo Morinaga, a marketing professional with an MSc from ESSEC Business School and over three years of experience spanning luxury, retail, and experiential marketing across APAC and global markets. I specialize in executing integrated campaigns, social content, and high-impact brand activations for leading brands like LVMH, ASICS, Adidas, and Hugo Boss, blending creative storytelling with data-driven insights to boost engagement and ROI in luxury retail environments.

Available to hire

I’m Leo Morinaga, a marketing professional with an MSc from ESSEC Business School and over three years of experience spanning luxury, retail, and experiential marketing across APAC and global markets.
I specialize in executing integrated campaigns, social content, and high-impact brand activations for leading brands like LVMH, ASICS, Adidas, and Hugo Boss, blending creative storytelling with data-driven insights to boost engagement and ROI in luxury retail environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Japanese

Advanced

French

Beginner

Work Experience

Project Executive at Axis Group Asia

May 1, 2025 - December 31, 2025

Planned and executed integrated marketing campaigns and brand activations for luxury and lifestyle clients, including LVMH, ASICS, and Adidas, ensuring on-time and on-budget delivery. Led end-to-end execution of experiential events, including concept development, vendor coordination, and on-site management. Collaborated with creative, production, and client teams to develop campaign visuals and storytelling aligned with brand positioning. Managed multiple concurrent campaigns across APAC markets, ensuring alignment with client objectives and KPIs. Tracked and analyzed campaign performance metrics, providing actionable insights to optimize engagement and ROI. Acted as the point of contact for enterprise clients, supporting day-to-day marketing needs and ensuring seamless execution.

Marketing Intern at Hugo Boss

August 1, 2024 - December 31, 2024

Supported regional marketing campaigns and in-store activations across APAC markets. Coordinated with internal teams and retail partners to implement seasonal launches and go-to-market strategies. Sent and managed EDM campaigns across APAC markets, tracking performance to optimize engagement and inform future marketing initiatives. Conducted market and competitor analysis for luxury kidswear in Asia to support campaign planning and brand positioning.

Marketing and Logistics Lead at Aguilera Global

June 1, 2022 - August 31, 2023

Executed marketing initiatives across retail partners, including Walmart and Ulta Beauty, supporting brand visibility and sales growth. Increased customer retention to 70% through lifecycle marketing and targeted engagement strategies. Analyzed campaign performance data to optimize marketing effectiveness and drive a 15% increase in seasonal revenue. Supported promotional planning and retail marketing strategies across multiple distribution channels.

Marketing Assistant (Seasonal Role) at RHUDE

July 1, 2017 - August 31, 2020

Supported marketing initiatives and retail collaborations across 20+ global distribution partners. Assisted in campaign coordination and go-to-market execution to enhance brand visibility. Collaborated cross-functionally to support partner activations and retail expansion efforts.