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Hi, I’m Leona. I’m a recent grad from UC San Diego, previously studying cognitive science with a focus on design and interactions, along with visual arts computing and the arts. My work focuses on user-centered design and visual communication.…

Leona Lai

UX Designer, UI Designer, Graphic Designer, +2

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Hi, I’m Leona. I’m a recent grad from UC San Diego, previously studying cognitive science with a focus on design and interactions, along with visual arts computing and the arts. My work focuses on user-centered design and visual communication.…

Available to hire

Hi, I’m Leona. I’m a recent grad from UC San Diego, previously studying cognitive science with a focus on design and interactions, along with visual arts computing and the arts. My work focuses on user-centered design and visual communication.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Advanced

Work Experience

UI/UX Designer at Barnes & Noble Interactive Kiosk System

September 1, 2025 - December 1, 2025

Designed an in-store interactive kiosk system to deliver personalized book recommendations and improve customer discovery experience. Developed wireframes and interactive prototypes to test user engagement patterns and optimize the book selection journey.

UI/UX Designer at San Diego Hunger Coalition (DFA Projects)

March 1, 2025 - September 1, 2025

Redesigned SDHC website navigation, reducing average time to locate food resources by 40% based on usability testing with 30+ community members. Consolidated 10+ redundant content pages into streamlined user flows, improving task completion rates.

UI/UX Designer at Falling Fruits National Project (DFA Projects)

June 1, 2025 - July 1, 2025

Designed privacy controls and transparent data-sharing features based on survey data from 200+ users, increasing user trust. Collaborated with 5 designers to synthesize user research findings and translate insights into actionable design ideas.

Graphic Designer at UCSD TREDS | Transportation Research & Education for Driving Safety

August 1, 2025 - Present

Designed educational infographics and digital content supporting roadway safety research and community outreach initiatives. Created visual assets and motion graphics for online learning modules, training materials, and digital campaigns to enhance learner engagement and accessibility.

Social Media Marketing Intern at Doctor Myro LLC

March 1, 2026 - April 1, 2026

Supported day-to-day social media operations and business workflows within a high-volume content environment. Managed platform operations across Instagram and Facebook, including community engagement and audience interaction.

Graphic Artist Intern at PRES EARCH

April 1, 2025 - October 1, 2025

Created marketing visuals and motion graphics for open-source search platform serving 3M+ global users. Partnered with the marketing team to develop cohesive brand promotional assets, improving visual consistency across digital platforms.

PR/ Marketing Chair at EDGE Program | Empowerment & Development for Girls in Engineering

October 1, 2024 - June 1, 2025

Managed EDGE's Instagram and website content strategy, growing follower engagement by 25% through targeted campaigns. Designed event promotions and recruitment materials that increased mentor program applications by 20%.

Marketing Intern at Sound of Earth

March 1, 2025 - June 1, 2025

Developed multimedia outreach content for Sound of Earth, spanning graphic design, video editing, and web design, to creatively communicate the organization’s mission and connect with a wider audience.