Available to hire
I have over 20 years of experience in design, with the last 12 years specialized in Product Design focusing on UX/UI. Throughout my career, I’ve worked with international companies and on projects across various countries, thriving in multicultural environments with major brands and global teams.
My expertise includes leading design teams, organizing processes, implementing methodologies, and building Design Systems. I have strong skills in usability testing, research, hypothesis validation, and prototyping, alongside solid technical knowledge that allows me to align design with technology effectively. I enjoy working directly with stakeholders and developers in high-pressure corporate settings, always focusing on profitability and business outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Fluent
French
Intermediate
Spanish; Castilian
Intermediate
Work Experience
UX/UI Designer Lead at Fundação CITEB, Brazil
February 1, 2021 - PresentManaging, coaching, and upskilling the UX/UI team. Identifying user needs and gaps through A/B tests, heatmaps, and metrics. Creating roadmaps, timelines, and UX processes for stakeholders. Conducting wireframing, prototyping, interactive design, and information architecture. Supervising visual and UI design. Defining, validating, and monitoring MVPs and product roadmaps.
Product and UX Designer at Leet App, Malta
December 1, 2023 - August 5, 2025Managing business strategy, creating functionality, wireframes, and information architecture. Identifying product gaps and opportunities for the app to improve user experience and engagement.
UX Senior Designer at 9mm Comunicação, Brazil
January 1, 2021 - August 5, 2025Aligning project scope and customer expectations. Building templates, prototyping, and design. Improving communication and supervising the UI design department. Managing team research and teaching design theory and practice to junior designers. Creating design systems, design thinking processes, user journeys, heuristic analysis, and impact-effort-value matrices.
UX Senior Designer at Propague Comunicação, Brazil
October 1, 2017 - August 5, 2025Product design and user accessibility improvement. Establishing team goals and priorities. Managing creative direction and digital project design. Integrating brand systems and providing strategic direction for projects.
Head Of Design at Quadra Comunicação, Brazil
June 1, 2016 - August 5, 2025Leading the creative department. Planning and creating campaign concepts. Conducting user experience research. Training team members on UX/UI design concepts and elements. Developing design patterns and elements for design systems. Creating flowcharts, wireframes, and prototypes.
UX Senior Designer at Terremoto Comunicação, Brazil
December 1, 2012 - August 5, 2025Product design, market research, visual design. Managing the strategy, execution, and results of demands. Determining information architecture and creative sitemaps. Identifying new business opportunities.
UX Senior Designer at Morya Comunicação, Brazil
December 1, 2008 - August 5, 2025User navigation design, visual and service design. Providing strategy and quality solutions. Assisting the team’s junior designers and guiding development and business tracking.
Art Director & UX Designer at Young & Rubicam/Wunderman Advertising, Hungary
November 1, 2007 - August 5, 2025Worked for clients including Ford Motors, Milka, HBO, Citybank, and Credit Bank. Product and visual design, user experience research. Establishing team goals and priorities. Achieving success goals and solutions.
Art Director and Web Designer at Leo Burnett, Hungary
December 1, 2005 - August 5, 2025Created concepts and campaigns for Procter & Gamble. Developed storyboards, storytelling, and films. Designed websites and advertising. Created templates, design patterns, and design guidelines.
UX/UI Designer Lead at Fundação CITEB
February 1, 2021 - PresentManaging, coaching, and upskilling the UX/UI team; identifying user needs and gaps through A/B tests, heatmaps, and metrics; creating roadmaps, timelines, and UX processes for stakeholders; wireframing, prototyping, interactive design, information architecture; supervising visual & UI design; defining, validating, and monitoring MVP; roadmap definitions.
Product and UX Designer at Leet App, Malta
December 1, 2023 - August 5, 2025Managed business strategy; created functionality, wireframes, and information architecture; identified product gaps and opportunities for the app.
UX Senior Designer at 9mm Comunicação, Brazil
January 1, 2021 - August 5, 2025Aligned project scope and customer expectations; built templates, prototyping, and design; improved communication; supervised the UI Design Department; managed the team’s research; taught design theory and practice to junior designers; created design system and design thinking process; created user journey, heuristic analysis, grids of design and importance vs consequence, effort vs impact, impact vs value.
UX Senior Designer at Propague Comunicação, Brazil
October 1, 2017 - August 5, 2025Product design; improved user accessibility; established team goals and priorities; managed creative direction and digital project design; integrated brand system; provided strategic direction.
Head Of Design at Quadra Comunicação, Brazil
June 1, 2016 - August 5, 2025Led the creative department; planned and created campaign concepts; conducted user experience research; trained the team on UX/UI concepts; developed design patterns and design system elements; created flowcharts, wireframes, and prototypes.
UX Senior Designer at Terremoto Comunicação, Brazil
December 1, 2012 - August 5, 2025Product design; market research; visual design; managed strategy, execution, and demand results; determined information architecture and creative sitemaps; identified new business opportunities.
UX Senior Designer at Morya Comunicação, Brazil
December 1, 2008 - August 5, 2025User navigation design; visual & service design; provided strategy and quality solutions; supported junior designers; tracked and guided development and business.
Art Director & UX Designer at Young & Rubicam/Wunderman Advertising, Hungary
November 1, 2007 - August 5, 2025Worked with clients including Ford Motors, Milka, HBO, Citybank and Credit Bank; product & visual design; user experience research; established team goals and priorities; achieved success goals and solutions.
Art Director and Web Designer at Leo Burnett, Hungary
December 1, 2005 - August 5, 2025Created concepts and campaigns for Procter&Gamble; storyboard, storytelling, and films creation; created design for sites and advertising; created templates, design patterns, and design guidelines.
UX/UI Designer Lead at Fundação CITEB
February 1, 2021 - PresentManaging, coaching, and upskilling the UX/UI team; identifying user needs and gaps through A/B tests, heatmaps, and metrics; creating roadmaps, timelines, and UX processes for stakeholders; wireframing and prototyping; interactive design and information architecture; supervising Visual & UI Design; defining, validating, and monitoring MVPs; and setting roadmaps.
Product and UX Designer at Leet App
December 1, 2023 - September 4, 2025Responsible for managing business strategy; creating functionality, wireframes, and information architecture; and identifying product gaps and opportunities for the app.
UX Senior Designer at 9mm Comunicação
January 1, 2021 - September 4, 2025Aligned project scope and customer expectations; built templates, prototyping, and design; improved communication; supervised the UI Design Department; managed team research; taught design theory and practice to junior designers; created the design system and design thinking process; designed user journeys and conducted heuristic analysis and evaluations.
UX Senior Designer at Propague Comunicação
October 1, 2017 - September 4, 2025Worked on product design and user accessibility improvements; established team goals and priorities; managed creative direction and digital project design; integrated brand system; and provided strategic direction.
Head Of Design at Quadra Comunicação
June 1, 2016 - September 4, 2025Led the creative department; planned and created campaign concepts; conducted user experience research; trained the team on UX/UI design concepts and elements; developed design patterns and elements for the design system; and created flowcharts, wireframes, and prototypes.
UX Senior Designer at Terremoto Comunicação
December 1, 2012 - September 4, 2025Handled product design, market research, and visual design; managed strategy, execution, and results of demands; determined information architecture and creative sitemaps; and identified new business opportunities.
UX Senior Designer at Morya Comunicação
December 1, 2008 - September 4, 2025Focused on user navigation design, visual and service design; provided strategy and quality solutions; supported and guided junior designers; and tracked development and business progress.
Art Director & UX Designer at Young & Rubicam/Wunderman Advertising, Hungary
November 1, 2007 - September 4, 2025Worked for clients including Ford Motors, Milka, HBO, Citybank and Credit Bank; focused on product and visual design, user experience research; established team goals and priorities; and achieved success goals and solutions.
Art Director and Web Designer at Leo Burnett, Hungary
December 1, 2005 - September 4, 2025Created concepts and campaigns for Procter & Gamble; produced storyboards, storytelling and films; designed websites and advertisements; and created templates, design patterns, and guidelines.
Education
MBA in Design & Applied Arts at SENAC (Brazil)
January 11, 2030 - January 1, 2012Graduated - Teacher’s license to teach Art at Claretiano University Center (Brazil)
January 11, 2030 - January 1, 2018MBA in Art Director at Miami Ad School
January 11, 2030 - January 1, 2004BA in Marketing and Advertising at Catholic University of Salvador (Brazil)
January 11, 2030 - January 1, 2001MBA in Design & Applied Arts at SENAC (Brazil)
January 11, 2030 - January 1, 2012Graduated (Teacher’s license to teach Art) at Claretiano University Center (Brazil)
January 11, 2030 - January 1, 2018MBA in Art Director at Miami Ad School
January 11, 2030 - January 1, 2004BA in Marketing and Advertising at Catholic University of Salvador (Brazil)
January 11, 2030 - January 1, 2001BA in Marketing and Advertising at Catholic University of Salvador (Brazil)
January 11, 2030 - January 1, 2001MBA in Art Director at Miami Ad School
January 11, 2030 - January 1, 2004MBA in Design & Applied Arts at SENAC (Brazil)
January 11, 2030 - January 1, 2012Teacher’s license to teach Art at Claretiano University Center (Brazil)
January 11, 2030 - January 1, 2018Qualifications
Teacher’s license to teach Art
January 11, 2030 - August 5, 2025Teacher’s license to teach Art
January 11, 2030 - September 4, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Consumer Goods, Telecommunications, Transportation & Logistics, Computers & Electronics, Government, Healthcare, Manufacturing
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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