Maria Leonor Pimentel Guerra

Develop and present comprehensive monthly content proposals for approval of societies and organizations. Create and schedule original, brand-aligned content to each brand’s identity across multiple platforms. Manage multiple social media pages simultaneously (@admedic_eventos, @jnpatientcare, @apcirobotica, @spocma.pt) on Instagram, Facebook and LinkedIn, ensuring alignment with brand strategy and monitoring key performance indicators (KPIs). Manage community interactions, including comments, mentions, and direct messages, to maintain strong audience engagement. Plan, execute, and optimize paid advertising campaigns across relevant channels of the organization & societies. Manage end-to-end creative production, including on-site event coverage, photography, and short-form video editing (Reels) for Ad Médic and Medical Societies’ social channels (Instagram, Facebook, and LinkedIn).

- Designed and executed public health communication campaigns, improving digital engagement. - Managed social media strategy across digital platforms such as Facebook, Instagram, LinkedIn, and YouTube, producing data-driven content. - Created branding and graphic materials for corporate and public outreach, ensuring cohesive messaging. - Provided video and image production and post-production, delivering high-quality visual narratives. - Supervised trainees in the communication department, providing guidance on their daily tasks and development. - Handled public costumer service.