A creative and analytical Social Media Manager and Brand & Communications Specialist, and Trend Analyst with a strong foundation in Graphic Design, Branding, Corporate Brand Communication Management, Social Media Strategy, Event Coverage, and Content Creation to drive brand engagement and measurable outcomes. UGC Content Creator on TikTok for several brands (Korean Beauty Brands, Maybelline, L’Óreal Paris, L’Óreal Professionnel, NYX Cosmetics).…

Maria Leonor Pimentel Guerra

A creative and analytical Social Media Manager and Brand & Communications Specialist, and Trend Analyst with a strong foundation in Graphic Design, Branding, Corporate Brand Communication Management, Social Media Strategy, Event Coverage, and Content Creation to drive brand engagement and measurable outcomes. UGC Content Creator on TikTok for several brands (Korean Beauty Brands, Maybelline, L’Óreal Paris, L’Óreal Professionnel, NYX Cosmetics).…

Available to hire

A creative and analytical Social Media Manager and Brand & Communications Specialist, and Trend Analyst with a strong foundation in Graphic Design, Branding, Corporate Brand Communication Management, Social Media Strategy, Event Coverage, and Content Creation to drive brand engagement and measurable outcomes. UGC Content Creator on TikTok for several brands (Korean Beauty Brands, Maybelline, L’Óreal Paris, L’Óreal Professionnel, NYX Cosmetics).

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent
Italian
Intermediate

Work Experience

Social Media Manager at Ad Médic+ — Congress, Meeting & Event Management
April 15, 2025 - Present
Develop and present comprehensive monthly content proposals for approval of societies and organizations. Create and schedule original, brand-aligned content to each brand’s identity across multiple platforms. Manage multiple social media pages simultaneously (@admedic_eventos, @jnpatientcare, @apcirobotica, @spocma.pt) on Instagram, Facebook and LinkedIn, ensuring alignment with brand strategy and monitoring key performance indicators (KPIs). Manage community interactions, including comments, mentions, and direct messages, to maintain strong audience engagement. Plan, execute, and optimize paid advertising campaigns across relevant channels of the organization & societies. Manage end-to-end creative production, including on-site event coverage, photography, and short-form video editing (Reels) for Ad Médic and Medical Societies’ social channels (Instagram, Facebook, and LinkedIn).
Graphic & Communication Designer, Social Media Manager at Unidade Local de Saúde da Arrábida, E.P.E. (Healthcare)
February 3, 2021 - March 28, 2024
- Designed and executed public health communication campaigns, improving digital engagement. - Managed social media strategy across digital platforms such as Facebook, Instagram, LinkedIn, and YouTube, producing data-driven content. - Created branding and graphic materials for corporate and public outreach, ensuring cohesive messaging. - Provided video and image production and post-production, delivering high-quality visual narratives. - Supervised trainees in the communication department, providing guidance on their daily tasks and development. - Handled public costumer service.

Education

Master's Degree (MA) in Branding & Fashion Design at University of Beira Interior (UBI) & IADE/UE
January 1, 2018 - January 1, 2024
Bachelor's Degree in Design (Product & Graphic Design) at Lisbon School of Architecture, University of Lisbon (FAUL)
January 1, 2015 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Education, Consumer Goods, Non-Profit Organization, Media & Entertainment, Retail, Professional Services