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I'm Lesedi Nicole Bogacwi, a global digital marketing and e-commerce specialist with over five years of experience executing social media strategies and digital campaigns. I’ve developed deep expertise in B2B digital marketing, driving lead generation, brand growth, and measurable impact through both organic and paid channels. I excel at managing multi-channel initiatives, building advanced reporting dashboards, and conducting performance audits across regions to optimize campaigns and align them with business goals. Beyond corporate work, I am the Founder & CEO of ByLight, a fast-growing service platform I built from the ground up. In this role, I manage end-to-end operations, lead a diverse team, develop digital assets, implement strategic systems, and oversee all brand in ing and client growth. Known for my time management, attention to detail, and ability to thrive under pressure, I bring a rare blend of corporate precision and entrepreneurial execution, consistently delivering high-impact results in both environments.…I'm Lesedi Nicole Bogacwi, a global digital marketing and e-commerce specialist with over five years of experience executing social media strategies and digital campaigns. I’ve developed deep expertise in B2B digital marketing, driving lead generation, brand growth, and measurable impact through both organic and paid channels. I excel at managing multi-channel initiatives, building advanced reporting dashboards, and conducting performance audits across regions to optimize campaigns and align them with business goals. Beyond corporate work, I am the Founder & CEO of ByLight, a fast-growing service platform I built from the ground up. In this role, I manage end-to-end operations, lead a diverse team, develop digital assets, implement strategic systems, and oversee all brand in ing and client growth. Known for my time management, attention to detail, and ability to thrive under pressure, I bring a rare blend of corporate precision and entrepreneurial execution, consistently delivering high-impact results in both environments.

Lesedi Nicole Bogacwi

Content Creator, Brand Strategist, Marketing Strategist, +3

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I'm Lesedi Nicole Bogacwi, a global digital marketing and e-commerce specialist with over five years of experience executing social media strategies and digital campaigns. I’ve developed deep expertise in B2B digital marketing, driving lead generation, brand growth, and measurable impact through both organic and paid channels. I excel at managing multi-channel initiatives, building advanced reporting dashboards, and conducting performance audits across regions to optimize campaigns and align them with business goals. Beyond corporate work, I am the Founder & CEO of ByLight, a fast-growing service platform I built from the ground up. In this role, I manage end-to-end operations, lead a diverse team, develop digital assets, implement strategic systems, and oversee all brand in ing and client growth. Known for my time management, attention to detail, and ability to thrive under pressure, I bring a rare blend of corporate precision and entrepreneurial execution, consistently delivering high-impact results in both environments.…I'm Lesedi Nicole Bogacwi, a global digital marketing and e-commerce specialist with over five years of experience executing social media strategies and digital campaigns. I’ve developed deep expertise in B2B digital marketing, driving lead generation, brand growth, and measurable impact through both organic and paid channels. I excel at managing multi-channel initiatives, building advanced reporting dashboards, and conducting performance audits across regions to optimize campaigns and align them with business goals. Beyond corporate work, I am the Founder & CEO of ByLight, a fast-growing service platform I built from the ground up. In this role, I manage end-to-end operations, lead a diverse team, develop digital assets, implement strategic systems, and oversee all brand in ing and client growth. Known for my time management, attention to detail, and ability to thrive under pressure, I bring a rare blend of corporate precision and entrepreneurial execution, consistently delivering high-impact results in both environments.

Available to hire

I’m Lesedi Nicole Bogacwi, a global digital marketing and e-commerce specialist with over five years of experience executing social media strategies and digital campaigns. I’ve developed deep expertise in B2B digital marketing, driving lead generation, brand growth, and measurable impact through both organic and paid channels. I excel at managing multi-channel initiatives, building advanced reporting dashboards, and conducting performance audits across regions to optimize campaigns and align them with business goals.

Beyond corporate work, I am the Founder & CEO of ByLight, a fast-growing service platform I built from the ground up. In this role, I manage end-to-end operations, lead a diverse team, develop digital assets, implement strategic systems, and oversee all brand in ing and client growth. Known for my time management, attention to detail, and ability to thrive under pressure, I bring a rare blend of corporate precision and entrepreneurial execution, consistently delivering high-impact results in both environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Business Development Manager at ORA 22 (Pilates Studio launching Sep 2025)

February 1, 2025 - Present

Developed business opportunities, market entry strategies, and partner outreach for a Pilates studio launch.

Founder at Inkosazana Studios (Digital Marketing Agency)

November 1, 2019 - September 1, 2020

Developed and executed digital marketing strategies for multiple clients; built client relationships; content creation; managed projects and network growth.

Digital Marketing Manager at J'adore D’amour (Fashion Brand)

December 1, 2020 - February 1, 2022

Built and managed the overall digital marketing strategy; analyzed and reported social media growth; oversaw all campaigns; established and maintained the brand's online presence.

Founder at BYLIGHT

October 1, 2025 - Present

1. Lead overall business strategy, operations, and service delivery. 2. Recruit, train, and manage a diverse team of six task‑doers. 3. Build and maintain all operational systems (SLAs, pricing, onboarding, workflows). 4. Manage client relationships, coordinate tasks, and ensure quality service. 5. Design and develop the official ByLight website and digital presence. 6. Oversee branding, marketing, and business growth initiatives. 7. Handle financial management, invoicing, budgeting, and cash flow. 8. Protect intellectual property (NDAs, trademark filings). 9. Expand service offerings and strengthen systems for future scaling.

Specialist, Global Social Media - B2B at TransUnion

April 1, 2023 - Present

1. Strategize and Implement LinkedIn Campaigns: Develop and execute comprehensive LinkedIn organic and paid strategies for various business solutions, driving lead generation and enhancing brand awareness. 2. Campaign Setup and Management: Utilize Eloqua and Salesforce to set up and manage paid campaigns, ensuring optimal performance. 3. Performance Tracking and Reporting: Build and maintain reporting dashboards for the APAC region to monitor campaign performance and provide actionable insights. Conduct monthly cadence calls with teams to readout reports and optimize strategy based on findings. 4. Social Performance Audits: Conduct international social performance audits, evaluating regional performance against benchmarks to identify areas for improvement. 5. LinkedIn Paid Media Management: Create and manage LinkedIn paid media campaigns, consistently exceeding campaign objectives and enhancing brand reputation. 6. Audience Targeting and Content Creation: Define target 7. Stakeholder Collaboration: Collaborate with stakeholders to align digital strategies with business objectives and effectively communicate campaign results. 8. Client and Partner Relations: Cultivate strong relationships with clients and partners to ensure successful campaign execution and satisfaction. 9. Channel Monitoring and Optimization: Monitor paid and organic channels to ensure alignment with goals and optimize targeting for improved results. 10. Campaign Reporting and Strategy Refinement: Report on campaign outcomes, refining strategies to enhance effectiveness and meet key performance indicators (KPIs). 11. Creative Briefs and Copywriting: Create briefs for the design team, review their work, and write and review copy to ensure high-quality content. 12. Employee Advocacy and Engagement: Utilize Gaggle and other employee advocacy platforms to encourage employees to share TransUnion content. Support initiatives led by colleagues, including paid rewards for employees who complete actions such as reshares and likes. 13. Content Development: Read reports, press releases, and web pages to develop relevant and engaging content that aligns with current trends and company objectives. 14. Events Promotion: Create campaigns to promote upcoming events like Summits. Utilize organic and paid efforts to advertise these events to a targeted audience list, driving attendance and engagement.

Social Media Content Manager at Amka Products

July 1, 2022 - February 28, 2023

1. Build and Execute Social Media Strategy (Facebook + Instagram) 2. Oversee content that goes out globally to an international market 3. Create editorial calendars and syndication schedules 4. Content Creation 5. Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions 6. SEO Articles management 7. Analyzing performance reports for social media channels 8. Overseeing the optimization of Nimue Skin website.