Oversee campaigns execution from brief intake to post-campaign analytics. Increased turnaround efficiency by 20% through tighter integration and improved data hygiene. Coordinated 50+ brand partnerships and 15 event/gift activations, ensuring seamless creator experiences and on-time deliverables. Drove 15% growth in cross-pitch success rate by identifying high-fit brands, customizing media kits, and aligning with brand objectives. Compiled analytics reports measuring ER, CTR, and content saves; informed renewals and upsell conversations with brand partners. Collaborated with Legal, PR, and Brand Partnerships to ensure compliance, brand safety, and creative quality. Adopted 5 new SOPs across 3 pods to standardize campaign QA and deliverables.

Social Media Manager at Ontario Tech University

September 1, 2021 - June 1, 2023

Managed Instagram and TikTok content focused on student life and campus events. Created visually cohesive posts aligned with brand guidelines and tone. Monitored comments/DMs and responded professionally to questions and feedback. Tracked post performance and suggested improvements based on engagement trends. Collaborated with campus departments to promote programs, workshops, and initiatives.

Account Manager at Circular Materials

June 1, 2023 - August 1, 2025

Managed 50+ client accounts across four provinces translating complex EPR regulations into clear steps; created onboarding tools; delivered 100+ client touchpoints weekly with 98% satisfaction; led bilingual training and walkthroughs; improved campaign engagement and retention.