I'm Khuyen Le Thi Minh, a Senior Digital Designer with 10+ years of experience delivering high-performing marketing and brand campaigns across regulated, high-traffic platforms. I specialize in visual design, motion, HTML5 creatives, and campaign optimization, with a strong track record in A/B testing, mentoring, and building scalable design systems. Key achievements include leading award-winning campaigns such as Campaign of the Year – Monopoly Offer Focus (2024), cutting acquisition costs by nearly 48% with innovative ad concepts, and reducing creative issue resolution time from days to under 2 hours. I thrive in collaborative environments, continually refining design systems and workflows to boost efficiency and impact.

Khuyen Le Thi Minh

I'm Khuyen Le Thi Minh, a Senior Digital Designer with 10+ years of experience delivering high-performing marketing and brand campaigns across regulated, high-traffic platforms. I specialize in visual design, motion, HTML5 creatives, and campaign optimization, with a strong track record in A/B testing, mentoring, and building scalable design systems. Key achievements include leading award-winning campaigns such as Campaign of the Year – Monopoly Offer Focus (2024), cutting acquisition costs by nearly 48% with innovative ad concepts, and reducing creative issue resolution time from days to under 2 hours. I thrive in collaborative environments, continually refining design systems and workflows to boost efficiency and impact.

Available to hire

I’m Khuyen Le Thi Minh, a Senior Digital Designer with 10+ years of experience delivering high-performing marketing and brand campaigns across regulated, high-traffic platforms. I specialize in visual design, motion, HTML5 creatives, and campaign optimization, with a strong track record in A/B testing, mentoring, and building scalable design systems.

Key achievements include leading award-winning campaigns such as Campaign of the Year – Monopoly Offer Focus (2024), cutting acquisition costs by nearly 48% with innovative ad concepts, and reducing creative issue resolution time from days to under 2 hours. I thrive in collaborative environments, continually refining design systems and workflows to boost efficiency and impact.

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Language

Polish
Fluent
Vietnamese
Fluent

Work Experience

Senior Digital Designer at Bally’s
November 1, 2022 - May 1, 2024
Led end-to-end design of digital and social acquisition campaigns across multiple brands. Standardised acquisition templates aligned with refreshed brand identities. Established and maintained design standards across teams to ensure consistency and quality. Led the design and production of acquisition assets for brands including Monopoly, Botemania, Jackpotjoy, and Virgin Games. Developed and maintained a scalable asset library to support multiple brand ventures. Designed and built landing pages to support campaign initiatives. Combined design and technical expertise to troubleshoot and resolve critical issues within hours—reducing turnaround time from days to just two hours. Mentored designers, led A/B tests, and conducted QA to optimise creative performance.
Digital Designer at Bally’s
January 1, 2021 - December 31, 2022
Developed visual assets and video creatives for digital marketing campaigns. Created and implemented scalable design practices to improve workflow efficiency.
Banner Artworker at Gamesys
November 1, 2017 - December 31, 2021
Produced promotional banners and assets for multi-platform digital campaigns. Managed technical sizing, optimisation, and delivery of creative assets across channels.
Web Graphic Designer at Sociomantic
November 1, 2014 - November 1, 2016
Created HTML5 ads and animated creatives for major clients including Lufthansa, British Airways, and eBay. Enhanced campaign engagement through motion design and interactive elements. Conducted QA, debugging, and mentored junior designers to maintain quality standards. Acted as interim team lead, assisting with resource planning and project sizing.
Freelance Designer & Developer at Self-Employed / Freelance
January 1, 2008 - Present
Delivered brand identities, websites (including e-commerce), marketing materials, brochures, and wedding invitations.

Education

BSc Computer Science at Polish-Japanese Academy of Information Technology, Warsaw
January 1, 2015 - January 1, 2020
MA Children’s Book Illustration at Anglia Ruskin University, Cambridge
January 1, 2011 - January 1, 2013
BA New Media Arts (Design and Visualization) at Polish-Japanese Academy of Information Technology, Warsaw
January 1, 2007 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Professional Services, Retail