Implemented and delivered copywriting campaigns for leading tech brands including Samsung, Dell, Amazon, Microsoft and Google. Conducted keyword research and applied SEO guidelines to boost web traffic by 15% for a music tech startup. Created, edited, and optimized approximately 10 evergreen content pages to improve SEO rankings for Reuters. Gained favourable media coverage for clients in The Guardian, The Telegraph, Talk Business and Techworld.

P/T Freelance Content Writer at Croud

April 1, 2018 - December 1, 2019

Developed SEO-optimised content including product descriptions, web copy, blog posts and newsletters. Produced SEO-friendly content for ecommerce brands like Kipling, Swoon and Eastpak. Worked closely with tech team to repurpose UX copy, help guides and documentation to create jargon-free, digestible content. Responsible for end-to-end content strategy including web copy, social, blog posts, white-papers, award submissions, case studies and press releases.

Freelance Content Editor at Catalyx

September 1, 2017 - March 1, 2018

Responsible for generating lead-driving content to engage FMCG clients. Demonstrated strong organisational and time management skills while managing multiple projects. Supported business development efforts through the creation of persuasive marketing copy for email campaigns, landing pages and promotional materials. Established and implemented workflows to streamline editing processes.

Content Marketing Manager at LoyaltyLion

March 1, 2017 - August 1, 2017

Responsible for developing and implementing content marketing strategy to build brand identity amongst B2B audience. Implemented email marketing campaigns that resulted in increased open rates and lead generation. Created visually engaging infographics and multimedia assets to support content distribution efforts on social platforms. Improved website visibility through development and implementation of SEO strategies.

Content & Outreach Manager at Move Digital

November 1, 2015 - July 1, 2016

Heading up the implementation of content and outreach strategies to drive rankings, backlinks and brand visibility for clients. Identified opportunities for growth by staying current on industry trends and best practices in community engagement. Managed social media platforms to amplify outreach efforts and build connections with target audiences. Collaborated with internal teams to develop targeted marketing campaigns that increased campaign reach and impact.

Digital PR & Content Strategist at Greenlight Digital

May 1, 2014 - November 1, 2015

Responsible for building innovative creative and engagement campaigns that earnt natural links for SEO purposes, social media engagement and PR exposure. Managed campaigns for various clients that consistently exceeded sales goals. Measured content performance using analytics tools, providing insights to inform data-driven decision-making for future campaigns. Developed editorial calendars to plan, schedule and track all aspects of the company’s online presence effectively.