Casanova Costruzioni srl
Letizia Veronese
Published
The goal of this project was to build a strong and clear digital presence for Casanova Costruzioni. The aim was to increase brand visibility, improve positioning, and create new business opportunities.
I developed a simple and consistent communication strategy to show the company’s values, services, and experience in the construction sector.
My work included:
Website creation, management and SEO: updates, new pages, basic SEO optimization with keywords, and technical maintenance
Social media management (Facebook, Instagram, LinkedIn): content planning, one post per week, copywriting, storytelling, scheduling, and community interaction
Performance monitoring: analysis of results to support continuous growth
Newsletter (Mailchimp): content creation and monthly email campaigns (included in the 2026 package)
The project focused on creating a professional and consistent brand image over time, using different digital channels in a coordinated way.