Marketing Manager with solid experience in digital marketing and corporate communication. Skilled in
strategic planning, trade shows and event management, data analysis, budget management, social media
management, and advertising campaigns. Strong language skills, along with excellent organizational, time
management, and multitasking abilities, complete the profile.
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Work Experience
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Manage and coordinate a team of 4 external collaborators, reporting directly to the CEO
Develop and implement marketing strategies aligned with company objectives
Plan and manage trade shows and corporate events, both in Italy and internationally (Host Milano, Mecspe
Bologna, FHA Singapore, Sigep Rimini, Samuexpo Pordenone)
Plan and execute marketing plans, manage budgets, and monitor performance (monthly and annual reports)
Support SEO activities to improve online visibility
Manage email marketing campaigns and automation using MailUp
Social media management: strategy definition, editorial calendar planning, content creation, and competitor
analysis (Facebook, Instagram, LinkedIn)
KPI monitoring and reporting to support management decisions
Coordinate with sales and technical departments to ensure alignment
Collaborate across departments to improve internal processes
Manage and coordinate a team of 4 external collaborators, reporting directly to the CEO
Develop and implement marketing strategies aligned with company objectives
Plan and manage trade shows and corporate events, both in Italy and internationally (Host Milano, Mecspe
Bologna, FHA Singapore, Sigep Rimini, Samuexpo Pordenone)
Plan and execute marketing plans, manage budgets, and monitor performance (monthly and annual reports)
Support SEO activities to improve online visibility
Manage email marketing campaigns and automation using MailUp
Social media management: strategy definition, editorial calendar planning, content creation, and competitor
analysis (Facebook, Instagram, LinkedIn)
KPI monitoring and reporting to support management decisions
Coordinate with sales and technical departments to ensure alignment
Collaborate across departments to improve internal processes
Manage and coordinate a team of 4 external collaborators, reporting directly to the CEO
Develop and implement marketing strategies aligned with company objectives
Plan and manage trade shows and corporate events, both in Italy and internationally (Host Milano, Mecspe
Bologna, FHA Singapore, Sigep Rimini, Samuexpo Pordenone)
Plan and execute marketing plans, manage budgets, and monitor performance (monthly and annual reports)
Support SEO activities to improve online visibility
Manage email marketing campaigns and automation using MailUp
Social media management: strategy definition, editorial calendar planning, content creation, and competitor
analysis (Facebook, Instagram, LinkedIn)
KPI monitoring and reporting to support management decisions
Coordinate with sales and technical departments to ensure alignment
Collaborate across departments to improve internal processes
The goal of this project was to build and grow a strong online presence for L’Albero della Seta, improving visibility, audience growth, and event participation.
In 2024, I created the company website and developed a full digital communication strategy to support its activities, including seminars and online masterclasses. Thanks to this work, more than 10 events were sold out.
My work includes:
Website creation and management: full website development (2024), content updates, new pages, event uploads, and technical maintenance (cookies, privacy)
Social media management (Facebook, Instagram): monthly content plan, 2 posts per week, stories, copywriting, storytelling, and community management
Newsletter (Mailchimp): weekly email creation, sending, and subscriber management
Event management: handling seminar registrations, contact collection, and organization
Online masterclass support: technical assistance on Zoom every two weeks
Content expansion: setup and management of additional channels such as YouTube
Performance monitoring: monthly reports with social media insights and website analysis using Google Analytics
The goal of this project was to build a strong and clear digital presence for Casanova Costruzioni. The aim was to increase brand visibility, improve positioning, and create new business opportunities.
I developed a simple and consistent communication strategy to show the company’s values, services, and experience in the construction sector.
My work included:
Website creation, management and SEO: updates, new pages, basic SEO optimization with keywords, and technical maintenance
Social media management (Facebook, Instagram, LinkedIn): content planning, one post per week, copywriting, storytelling, scheduling, and community interaction
Performance monitoring: analysis of results to support continuous growth
Newsletter (Mailchimp): content creation and monthly email campaigns (included in the 2026 package)
The project focused on creating a professional and consistent brand image over time, using different digital channels in a coordinated way.
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