L'Albero della seta
Letizia Veronese
Published
The goal of this project was to build and grow a strong online presence for L’Albero della Seta, improving visibility, audience growth, and event participation.
In 2024, I created the company website and developed a full digital communication strategy to support its activities, including seminars and online masterclasses. Thanks to this work, more than 10 events were sold out.
My work includes:
Website creation and management: full website development (2024), content updates, new pages, event uploads, and technical maintenance (cookies, privacy)
Social media management (Facebook, Instagram): monthly content plan, 2 posts per week, stories, copywriting, storytelling, and community management
Newsletter (Mailchimp): weekly email creation, sending, and subscriber management
Event management: handling seminar registrations, contact collection, and organization
Online masterclass support: technical assistance on Zoom every two weeks
Content expansion: setup and management of additional channels such as YouTube
Performance monitoring: monthly reports with social media insights and website analysis using Google Analytics