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Hi, I’m Letty Wong, a marketing professional focused on social media, influencer programs, and performance-driven campaigns. I’ve led go-to-market strategies and influencer initiatives that delivered tangible results, including a sold-out TEDxToronto experience and a $1M in sales for an early-stage D2C edtech program. I love building communities, creating compelling content, and turning insights into growth. I collaborate across product, design, and partnerships to optimize content for organic and paid channels, manage cross-functional campaigns, and drive measurable outcomes. I’m passionate about AI, data-driven marketing, and turning ideas into scalable results through thoughtful storytelling and partner ecosystems.…Hi, I’m Letty Wong, a marketing professional focused on social media, influencer programs, and performance-driven campaigns. I’ve led go-to-market strategies and influencer initiatives that delivered tangible results, including a sold-out TEDxToronto experience and a $1M in sales for an early-stage D2C edtech program. I love building communities, creating compelling content, and turning insights into growth. I collaborate across product, design, and partnerships to optimize content for organic and paid channels, manage cross-functional campaigns, and drive measurable outcomes. I’m passionate about AI, data-driven marketing, and turning ideas into scalable results through thoughtful storytelling and partner ecosystems.

Letty Wong

Social Media Manager, Content Creator, Marketing Strategist, +2

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Hi, I’m Letty Wong, a marketing professional focused on social media, influencer programs, and performance-driven campaigns. I’ve led go-to-market strategies and influencer initiatives that delivered tangible results, including a sold-out TEDxToronto experience and a $1M in sales for an early-stage D2C edtech program. I love building communities, creating compelling content, and turning insights into growth. I collaborate across product, design, and partnerships to optimize content for organic and paid channels, manage cross-functional campaigns, and drive measurable outcomes. I’m passionate about AI, data-driven marketing, and turning ideas into scalable results through thoughtful storytelling and partner ecosystems.…Hi, I’m Letty Wong, a marketing professional focused on social media, influencer programs, and performance-driven campaigns. I’ve led go-to-market strategies and influencer initiatives that delivered tangible results, including a sold-out TEDxToronto experience and a $1M in sales for an early-stage D2C edtech program. I love building communities, creating compelling content, and turning insights into growth. I collaborate across product, design, and partnerships to optimize content for organic and paid channels, manage cross-functional campaigns, and drive measurable outcomes. I’m passionate about AI, data-driven marketing, and turning ideas into scalable results through thoughtful storytelling and partner ecosystems.

Available to hire

Hi, I’m Letty Wong, a marketing professional focused on social media, influencer programs, and performance-driven campaigns. I’ve led go-to-market strategies and influencer initiatives that delivered tangible results, including a sold-out TEDxToronto experience and a $1M in sales for an early-stage D2C edtech program. I love building communities, creating compelling content, and turning insights into growth.

I collaborate across product, design, and partnerships to optimize content for organic and paid channels, manage cross-functional campaigns, and drive measurable outcomes. I’m passionate about AI, data-driven marketing, and turning ideas into scalable results through thoughtful storytelling and partner ecosystems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Marketing Manager at Tokidos

September 1, 2024 - May 1, 2025

Contributed to go-to-market strategy, resulting in first $1M in sales. Oversaw 18 influencers and an affiliate program, drove content for organic and paid channels, referral traffic and brand visibility. Built community through parent-focused content, launched a Facebook group (180 members), ghostwrote founder’s LinkedIn, wrote blogs, conducted user research, captured testimonials/UGC, organized video shoots, and led sprint planning.

Social Media Strategist at Canadian Public Relations Society (CPRS) Foundation

November 1, 2022 - Present

Digital Marketing & Lead Gen Specialist at Veriday

October 1, 2022 - February 1, 2024

Researched, launched and managed lead gen programs; created landing pages, blogs, nurture streams and social content, resulting in 64 deals in 1 year. Managed partnerships (onboarding, joint marketing plans, events, webinars) and community through quarterly user groups. Served as Scrum Master for stand-ups, sprint kick-offs, retros, reviews and sales-marketing meetings; hired and supervised junior staff.

Marketing & Sponsorship Manager at CIO Association of Canada

March 1, 2022 - September 1, 2022

Refreshed member newsletters (48% open rate, 24% CTR). Managed sponsor pipeline with lead gen through events and white papers; produced promotional videos, implemented email strategy, and supported on-site event setups; delivered bi-monthly KPI reports for the national board.

Social Media Manager at TEDxToronto

October 1, 2021 - February 1, 2023

Strategized and executed social media content highlighting the flagship event with 10 speakers and 1K attendees; managed Adventures, Circles, sponsorship marketing, repurposing talks, volunteer recognition and a LinkedIn engagement plan; grew community through Circles virtual event series.

Marketing & Communications Associate at Women In Payments

April 1, 2021 - March 1, 2022

Built stakeholder relationships via press releases, monthly newsletters (11K global subscribers) and sponsor newsletters (30 sponsors); grew LinkedIn followers by 32% in 11 months; mapped email marketing plan, produced promotional videos, launched LinkedIn ads to drive event registrations (90% attendee turnout); led design refresh and copy rewrite; engaged community through virtual event chats and podcast research that supported membership conversions.

Social Media & Partnerships Coordinator at Farmwork to Feed Canada

February 1, 2021 - August 1, 2021

Managed social content and partnerships to support fundraising and outreach campaigns.

Various roles at TD

July 1, 2016 - October 1, 2019

Contributed across social media, events and communications in a multi-functional capacity.