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Senior Graphic Designer and Art Director focused on thoughtful, well-crafted design. I specialize in brand identity suites, typography, and layout design across print and digital mediums. My experience includes publication design, B2B advertising, and creative direction for growing companies. I bring a focused, organized approach to projects and work well with teams to deliver visuals that are both intentional and effective. I publish and present professionally as Michelle Levasseur; my legal name is Michelle Richmond. What makes me stand out is strategic thinking. I can envision a desired end result and reverse engineer what it would take to create it, as well as optimize processes.…Senior Graphic Designer and Art Director focused on thoughtful, well-crafted design. I specialize in brand identity suites, typography, and layout design across print and digital mediums. My experience includes publication design, B2B advertising, and creative direction for growing companies. I bring a focused, organized approach to projects and work well with teams to deliver visuals that are both intentional and effective. I publish and present professionally as Michelle Levasseur; my legal name is Michelle Richmond. What makes me stand out is strategic thinking. I can envision a desired end result and reverse engineer what it would take to create it, as well as optimize processes.

Michelle Richmond

Art Director, Graphic Designer, Designer, +2

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Senior Graphic Designer and Art Director focused on thoughtful, well-crafted design. I specialize in brand identity suites, typography, and layout design across print and digital mediums. My experience includes publication design, B2B advertising, and creative direction for growing companies. I bring a focused, organized approach to projects and work well with teams to deliver visuals that are both intentional and effective. I publish and present professionally as Michelle Levasseur; my legal name is Michelle Richmond. What makes me stand out is strategic thinking. I can envision a desired end result and reverse engineer what it would take to create it, as well as optimize processes.…Senior Graphic Designer and Art Director focused on thoughtful, well-crafted design. I specialize in brand identity suites, typography, and layout design across print and digital mediums. My experience includes publication design, B2B advertising, and creative direction for growing companies. I bring a focused, organized approach to projects and work well with teams to deliver visuals that are both intentional and effective. I publish and present professionally as Michelle Levasseur; my legal name is Michelle Richmond. What makes me stand out is strategic thinking. I can envision a desired end result and reverse engineer what it would take to create it, as well as optimize processes.

Available to hire

Senior Graphic Designer and Art Director focused on thoughtful, well-crafted design. I specialize in brand identity suites, typography, and layout design across print and digital mediums. My experience includes publication design, B2B advertising, and creative direction for growing companies. I bring a focused, organized approach to projects and work well with teams to deliver visuals that are both intentional and effective. I publish and present professionally as Michelle Levasseur; my legal name is Michelle Richmond. What makes me stand out is strategic thinking. I can envision a desired end result and reverse engineer what it would take to create it, as well as optimize processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

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Intermediate

Language

Work Experience

Art Director / Freelance Designer at Levasseur Studio

January 1, 2009 - Present

Art Director and freelance designer creating visual identities, logos, and cohesive design systems for small businesses and nonprofits across multiple industries. Developed environmental signage, print collateral, and web graphics to support visitor engagement. Designed identity work for The Eco Monkey, First Line Lending, Soft Return Press, Whisper & Vine, and Pappy's Gastropub. Built foundational website elements for Xela AID and Survey Online. Supported brand refresh for Guidance Software and created program identities for the Kay Center; redesigned materials for the HEAR Center. Managed client communications and end-to-end project delivery across print and digital touchpoints.

Founder at Soft Return Press

June 1, 2025 - Present

Founded and leads an independent publishing imprint specializing in editorial design, brand identity, and storytelling. Directed full creative and production process for a non-fiction book, including visual identity, typography, layout, metadata, ISBN registration, and distribution across print and digital formats. Designed and produced multi-format release of Interview with Intelligence; built the Soft Return Press brand system and release templates. Launched the website and integrated AI tools to accelerate prototyping and production. Manages creative direction, release planning, and marketing across print assets, digital collateral, and web content.

Graphic Designer at Source Group, LLC

April 1, 2024 - September 1, 2025

Collaborated with clients and sales teams to develop custom print advertisements for national trade-show publications; built full magazine layouts in InDesign; performed preflight checks and quality-control reviews; proactively resolved layout and production issues; contributed to client satisfaction and repeat business; developed advertising and layout solutions for a diverse client base including Noritake, Galco Automation, GPO USA, Dekker, Veloci, Vero Metal, Buddy Fruits, and Fortune 500 brands.

Project Coordinator at SaltStack, Inc.

August 1, 2017 - April 1, 2019

Coordinated on-site and virtual technical training projects for a fast-growing infrastructure automation startup. Organized conference calls, training sessions, and cross-functional meetings; managed travel logistics for four trainers; oversaw calendars, B2B communications, and event planning; produced printed and digital training materials; supported operational workflows during rapid growth prior to VMware acquisition.

Senior Graphic Designer at ARC Document Solutions

April 1, 2007 - March 1, 2009

Designed digital, print, and trade show collateral; standardized assets to support regional integration of ARC brands; created collateral for sub-brands including Sub-Hub, MetaPrint, the CREST Foundation, GreenPlan, and the PEiR Group; collaborated with writers and managers to develop marketing materials; designed the Sub-Hub trade show booth which earned a Best in Show award from CSI in 2007.

Marketing Director at International Mortgage

March 1, 2005 - February 1, 2007

Collaborated with web development to create a web-based customizable PDF system for agents; designed marketing collateral and managed photography; maintained online content and branding; contributed to agent recruitment and real estate lead generation; produced monthly listing advertisements for Homes & Land and other regional publications; received Outstanding Employee award for performance.

Online Course Developer at Mt Sierra College

February 1, 2004 - February 1, 2005

Collaborated with faculty to develop online graphic design and multimedia coursework; adapted classroom materials for online delivery; produced instructional videos, PDFs, and digital assets; contributed to early-stage online learning initiatives in higher education.