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I am Gary Michael Lever, a designer and art director with over 20 years of experience working with a wide range of global brands and organisations. I currently work as a full-time freelance Lead Designer with Ahoy, specialising in branding for small to medium-sized businesses – overseeing projects from initial concept and art direction through to execution and final delivery.…

Gary Michael Lever

Art Director, Designer, Brand Designer, +2

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I am Gary Michael Lever, a designer and art director with over 20 years of experience working with a wide range of global brands and organisations. I currently work as a full-time freelance Lead Designer with Ahoy, specialising in branding for small to medium-sized businesses – overseeing projects from initial concept and art direction through to execution and final delivery.…

Available to hire

I am Gary Michael Lever, a designer and art director with over 20 years of experience working with a wide range of global brands and organisations.
I currently work as a full-time freelance Lead Designer with Ahoy, specialising in branding for small to medium-sized businesses – overseeing projects from initial concept and art direction through to execution and final delivery.

Skills

Experience Level

Brand Identity

Expert

Logo

Expert

Work Experience

Lead Designer at Craghoppers

January 1, 2021 - January 1, 2022

Led design initiatives for Craghoppers, focusing on brand identity, design systems, and creative direction across campaigns and product visuals.

Freelance Designer and Art Director at Self-employed / Freelance

January 1, 2022 - January 1, 2023

Provided design and art direction services to a range of clients, building brand identities and campaign visuals.

Lead Designer / Art Director at Ahoy

January 1, 2023 - Present

Lead design and art direction for client projects, overseeing concept development, visual language, and delivery across branding.

Senior Designer at British Council

January 1, 2015 - January 1, 2021

Led design execution and brand development across global education initiatives; collaborated with multidisciplinary teams and mentored junior designers.

Midweight Designer at JD Sports PLC

January 1, 2012 - January 1, 2015

Worked as a Midweight Designer on branding and product graphics for retail channels, supporting design briefs and production.

Designer at Brother Europe

January 1, 2006 - January 1, 2010

Created design solutions for marketing and product communications; contributed to brand identity and packaging.

Designer at Driven Agency

January 1, 2010 - January 1, 2012

Delivered design concepts and asset production for client projects, collaborating with cross-functional teams.

Freelance Design and Art-direction at Self-employed / Freelance

January 1, 2022 - January 1, 2023

Provided branding, art direction, and design services for a diverse client base; managed projects from concept to delivery; built strong client relationships.

Lead Designer / Art-Director at Ahoy

January 1, 2023 - Present

Lead Designer / Art-Director overseeing branding projects for Ahoy's clients; responsible for concept development, art direction, and final delivery; collaborated with cross-disciplinary teams and mentored junior designers.

Middleweight Designer at JD Sports PLC

January 1, 2012 - January 1, 2015

Middleweight Designer working on retail branding, campaigns, and in-store materials; helped develop design systems and asset libraries.