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I’m Lex Chilton, a Art Director and Brand Strategist with over 20 years of experience working at global agencies including Ogilvy, COBRA (BBDO Group), and Merkle, as well as boutique studios and in-house teams. Iled and contributed to brand work across a wide range of industries, including automotive, construction, fashion, food, health and beauty, pharmaceuticals, and telecommunications, combining strategic thinking with design craft to build clear, distinctive, and effective brand systems. My work spans global and national brands such as Ciba Vision, Lufthansa Cargo, Motorola, Nissan, Nutella, Pfizer, the Ronald Reagan Library, and the U.S. Olympic Committee.…I’m Lex Chilton, a Art Director and Brand Strategist with over 20 years of experience working at global agencies including Ogilvy, COBRA (BBDO Group), and Merkle, as well as boutique studios and in-house teams. Iled and contributed to brand work across a wide range of industries, including automotive, construction, fashion, food, health and beauty, pharmaceuticals, and telecommunications, combining strategic thinking with design craft to build clear, distinctive, and effective brand systems. My work spans global and national brands such as Ciba Vision, Lufthansa Cargo, Motorola, Nissan, Nutella, Pfizer, the Ronald Reagan Library, and the U.S. Olympic Committee.

Lex Chilton

Art Director, Brand Strategist, Designer, +2

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I’m Lex Chilton, a Art Director and Brand Strategist with over 20 years of experience working at global agencies including Ogilvy, COBRA (BBDO Group), and Merkle, as well as boutique studios and in-house teams. Iled and contributed to brand work across a wide range of industries, including automotive, construction, fashion, food, health and beauty, pharmaceuticals, and telecommunications, combining strategic thinking with design craft to build clear, distinctive, and effective brand systems. My work spans global and national brands such as Ciba Vision, Lufthansa Cargo, Motorola, Nissan, Nutella, Pfizer, the Ronald Reagan Library, and the U.S. Olympic Committee.…I’m Lex Chilton, a Art Director and Brand Strategist with over 20 years of experience working at global agencies including Ogilvy, COBRA (BBDO Group), and Merkle, as well as boutique studios and in-house teams. Iled and contributed to brand work across a wide range of industries, including automotive, construction, fashion, food, health and beauty, pharmaceuticals, and telecommunications, combining strategic thinking with design craft to build clear, distinctive, and effective brand systems. My work spans global and national brands such as Ciba Vision, Lufthansa Cargo, Motorola, Nissan, Nutella, Pfizer, the Ronald Reagan Library, and the U.S. Olympic Committee.

Available to hire

I’m Lex Chilton, a Art Director and Brand Strategist with over 20 years of experience working at global agencies including Ogilvy, COBRA (BBDO Group), and Merkle, as well as boutique studios and in-house teams.

Iled and contributed to brand work across a wide range of industries, including automotive, construction, fashion, food, health and beauty, pharmaceuticals, and telecommunications, combining strategic thinking with design craft to build clear, distinctive, and effective brand systems.

My work spans global and national brands such as Ciba Vision, Lufthansa Cargo, Motorola, Nissan, Nutella, Pfizer, the Ronald Reagan Library, and the U.S. Olympic Committee.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Language

English

Fluent

German

Fluent

Work Experience

Founder, Creative Director & Brand Strategist at EDISON (Brand Strategy & Design Studio)

April 1, 2015 - Present

Built and operated EDISON outside of full-time Creative Director role, leading independent brand strategy and design engagements. Founded and led a boutique brand strategy and design studio partnering with startups and mid-sized companies to define positioning and build scalable brand systems. Served as strategic advisor to founders and leadership teams, shaping brand direction across positioning, messaging, and visual identity. Facilitated brand strategy workshops translating business goals into clear positioning frameworks and unified brand architecture. Directed end-to-end brand identity development including systems, campaigns, and marketing assets across digital and print. Ensured consistent brand implementation across all touchpoints, strengthening cohesion, clarity, and scalability. Developed strategic presentations and narrative-driven materials to align stakeholders and drive brand adoption.

Senior Graphic Designer at Verra Mobility (In-House Design Department)

December 1, 2019 - February 1, 2020

Directed visual content across 50+ eCommerce storefronts, ensuring consistency across global markets and multiple languages. Developed scalable templates and production systems to improve efficiency and brand consistency. Mentored team members on branding, design quality, and workflow optimization.

Senior Graphic Designer at WR Group (In-House Design Department)

September 1, 2012 - December 31, 2019

Sole designer responsible for end-to-end product UI design for Billfire VALET. Owned and led creative direction across product, marketing, and brand as the company’s primary creative lead. Led a company-wide rebrand, transforming a fragmented identity into a cohesive system adopted across all customer-facing touchpoints. Advised executive leadership on brand strategy and creative direction, influencing key business and product decisions. Established and maintained scalable brand standards across product UI and marketing to ensure consistency during growth. Directed cross-functional collaboration between product, marketing, and leadership to unify brand and user experience. Developed strategic presentations, video content, and communication materials. Mentored team members on brand consistency, UX principles, and design best practices.

Creative Director (Hands-on Design Lead) at Billfire (In-House Design Department)

February 1, 2020 - April 1, 2026

Led brand systems, product UI, marketing, and strategic creative. Drove a company-wide rebrand and maintained scalable brand standards across product and marketing. Partnered with executives to align brand direction with product and growth objectives. Managed cross-functional collaboration across product, marketing, and leadership to unify brand and user experience. Produced strategic presentations, video content, and communications for internal alignment and external messaging. Mentored teammates on brand consistency and UX best practices.

Art Director at Sommer + Sommer

January 1, 2007 - December 31, 2009

Developed corporate style guidelines and marketing materials.

Art Director at COBRA (BBDO Group)

January 1, 2007 - December 31, 2007

Designed POS, brochures, mailings, and presentations; developed 3D visuals and complex composites. Participated in brainstorming sessions, learning global advertising standards and cross-functional collaboration.

Intern to Junior Art Director at Ogilvy & Mather / 141 Worldwide (WPP)

January 1, 2004 - December 31, 2007

Intern to Junior Art Director working with Nissan, Nutella, Lufthansa Cargo, Pfizer, Motorola, Weetabix.

Senior Graphic Designer at Merkle, Inc. (dentsu)

January 1, 2010 - December 31, 2012

Led B2B and B2C campaigns across EMEA for product launches. Supervised a small design team and interns. Created POS, collateral, and advertising materials.

Freelance / Contract Designer at E.B. Lane & Associates (via Robert Half)

January 1, 2012 - December 31, 2012

Managed creative projects, leading design strategy and campaign execution. Mentored junior designers and interns, established best practices. Designed marketing collateral, infographics, presentations, and branded digital assets.

Art Director at COBRA (BBDO Group) (Omnicom Group)

January 1, 2007 - December 31, 2007

Senior Graphic Designer at Merkle, Inc. (dentsu) (Marketing Agency)

January 1, 2010 - December 31, 2012

Led B2B and B2C campaigns across EMEA (Europe, Middle East, and Africa) for product launches. Supervised and mentored a small design team and interns. Created POS, collateral, and advertising materials.

Creative Director (Hands-on Design Lead) at Billfire

February 1, 2020 - April 30, 2026

Led the in-house creative team and owned end-to-end brand systems, product UI, and marketing/strategic creative. Directed a full company rebrand to a scalable, cohesive identity across product, website, marketing campaigns, and sales materials. Shaped brand strategy with leadership, mentored designers on visual consistency and UX, and collaborated cross-functionally to align brand and product experiences.

Senior Graphic Designer at Merkle, Inc. (Marketing Agency)

January 1, 2010 - December 31, 2012

Led concepting and execution of B2B and B2C campaigns across EMEA for product launches; designed POS, collateral, and advertising materials across multiple channels; supervised and mentored a team of designers and interns; ensured consistency and quality across campaign deliverables.

Art Director at Sommer + Sommer (Advertising Agency)

January 1, 2007 - December 31, 2009

Led concept development and hands-on execution of brand and marketing materials across print and digital; managed design workflows and cross-functional collaboration, including oversight of a photo studio; produced high-quality visual assets and digital assets to support marketing and engagement.

Art Director at Freelancer

January 1, 2009 - December 31, 2010

Developed corporate style guidelines and executed marketing materials across print and digital; collaborated with Creative Director and marketing teams on integrated campaigns; maintained quality control and production standards.

Intern to Junior Art Director at Ogilvy & Mather / 141 Worldwide

January 1, 2004 - December 31, 2007

Supported campaigns for Nissan, Nutella, Lufthansa Cargo, Pfizer, Motorola, Weetabix; developed corporate marketing materials; contributed to concept development and production workflows.