Performance Marketer at Self-employed

Partnering with Martech, SaaS providers, and e-commerce owners to build, optimize, and scale cross-channel, multi-funnel performance marketing campaigns. Developing data-driven lead generation strategies based on market analysis and audience insights. Implementing AI-powered marketing solutions to improve conversion rates with AI-driven personalization, email marketing, and intelligent chatbots. Executing strategic SEO to drive targeted organic traffic and managing paid advertising campaigns for B2B SaaS lead generation and B2C e-commerce conversions. Establishing web analytics and event tracking across digital assets, conducting systematic A/B testing and evaluation of funnel phases and campaign elements, scaling performance campaigns using budgetary adjustments and expanding geographic locations. Creating WordPress sites, WooCommerce shops, and lead capture pages, and producing conversion-focused content such as articles, white papers, emails, and ad creatives. Leading a team of digi

Marketing Specialist at Markau (Startup)

Worked at a Martech SaaS startup offering customized, privacy-focused tools for marketing automation and personalization. Conducted audience research to define target group needs for e-commerce webshops and B2B service providers. Performed research and competitive analysis for developing strategies for lead generation, trial signups, and acquiring consulting clients. Created and maintained integrated digital marketing plans outlining customer journeys, funnels, traffic acquisition strategies, timelines, and budgets. Managed and optimized paid traffic campaigns on Google Ads and LinkedIn to increase reach and conversions focused on lead generation and trial signups. Ran email marketing automation for nurturing leads and onboarding trial signups. Developed conversion-focused content including technical articles, white papers, and onboarding materials. Provided consulting to SMBs on GDPR best practices and compliance using on-premise open-source software. Implemented custom Martech stacks

Digital Marketing Strategist (Freelance) at Various Clients

Worked with several clients in the EU and Middle East across sectors including smart home and security, education and training, and health (cosmetics). Created and maintained digital marketing plans based on research and data analysis. Built multiple e-commerce shops (WordPress / WooCommerce) for companies delivering smart home technology, lock systems, and an organic cosmetics brand. Implemented analytics and event tracking (data layer) for several e-commerce shops to enable conversion-focused and retargeting PPC campaigns. Contributed to digital marketing training courses on topics such as WordPress for entrepreneurs, building web shops with WooCommerce, and social media reputation management. Conducted workshops and training on WordPress, e-commerce, and social media management for individuals and teams. Provided consulting and training to entrepreneurs and SMB teams focusing on digital marketing best practices and use of WordPress and WooCommerce. Served as strategic advisor and so

Digital Marketing Strategist (Freelance) at Various EU & ME clients

Developed integrated, data-driven digital marketing strategies; built multi-channel campaigns; implemented data collection, analytics and conversion-focused content; led teams

Marketing Specialist at Martech

Partnering with Martech SaaS providers to build, optimize, and scale cross-channel, multi-funnel performance campaigns for B2B and B2C with privacy-focused tools

Performance Marketer at Self-employed

Implementing AI-powered marketing solutions, data-driven lead generation strategies, AI-driven personalization; setting up web analytics and event tracking; scaling campaigns

Digital Marketing Strategist at Freelance (Self-employed)

Worked with several EU/ME clients across industries; created and maintained digital marketing plans; built WordPress/WooCommerce shops; set up analytics and tracking; implemented AI tools; delivered data-driven campaigns and CRO initiatives.

Marketing & Growth Strategist / Martech Specialist at Martech (SaaS startup)

Developed audience research, defined needs of target groups (e-commerce websites and B2B service providers); performed competitive analysis for lead generation, trial signups, and client acquisition; created an integrated digital marketing plan outlining customer journeys, funnels, traffic acquisition strategies, timelines, and budgets. Managed and optimized paid traffic campaigns on Google Ads and LinkedIn; ran email marketing automation for nurturing leads.

Performance Marketer at Self-employed / Independent Marketing Consultant

Partnering with MarTech SaaS providers and e-commerce owners to build, optimize and scale cross-channel, multi-funnel performance campaigns; implemented AI-powered marketing solutions; set up web analytics and KPI-based CRO; led a team of digital marketing professionals; built open-source Martech stacks; ensured GDPR compliance; delivered end-to-end marketing automation and optimization.

Performance Marketer at Self-employed / Freelance

Developed data-driven lead generation strategies, implemented AI-powered marketing solutions, improved conversion rates, set up analytics, and managed multi-channel campaigns for SaaS and e-commerce. Led a team of digital marketing professionals to scale campaigns and optimize ROI.

Marketing Consultant at Martech (Startup)

Marketing consultant for a Martech SaaS startup offering customized privacy-focused tools for marketing automation and personalization. Conducted audience research, defined target groups, built an integrated digital marketing plan, managed paid traffic (Google Ads, LinkedIn), and created onboarding content with a GDPR-compliant approach.

Digital Marketing Strategist (Freelance) at Various EU clients

Created and managed digital marketing plans across industries (including Smart Home, Security, Education, and Health). Built online stores (WordPress/WooCommerce), implemented analytics and event tracking, and led content creation (articles, white papers, emails, ads). Mentored SMB teams on best practices.

Founder at Martech

Founded a Martech SaaS startup offering customized, privacy-focused tools for marketing automation and personalization.