I’m Lexie Hynes, a wellness-focused Pilates instructor and content creator with a strong background in nutrition and fitness. I hold a Bachelor of Food Science and Nutrition, a Diploma of Digital Marketing, and a Certificate IV in Personal Training, along with Pilates certifications that empower me to design high-energy, client-centered experiences. Over the past five years, I’ve built a reputation in boutique fitness for delivering engaging experiences while elevating brand identity. I understand how to create environments, both in-person and online, that people want to be part of. I’ve also developed a strong focus on content creation and digital marketing, producing on-brand, engaging content across Instagram and TikTok. Through my journey as a Miss Universe Australia finalist, I’ve gained confidence in front of the camera and a clear understanding of what connects with audiences. I’m drawn to roles that blend wellness, creativity, and brand to make a meaningful impact.
Beyond the mat, I love transforming ideas into compelling stories through visuals and words. I thrive in collaborative settings, bring creativity and authenticity to every project, and am passionate about helping brands live their wellness-forward narratives through content that resonates.
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