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Marketing student at the University of Alabama majoring in Marketing with a minor in Spanish, pursuing opportunities in brand marketing and creative strategy. With experience in digital marketing and as a marketing coordinator for a campus organization, I support content creation, campaign execution, and audience engagement across digital platforms. I’m especially interested in how brands use storytelling, data-driven insights, and cultural awareness to build authentic connections with diverse communities.…Marketing student at the University of Alabama majoring in Marketing with a minor in Spanish, pursuing opportunities in brand marketing and creative strategy. With experience in digital marketing and as a marketing coordinator for a campus organization, I support content creation, campaign execution, and audience engagement across digital platforms. I’m especially interested in how brands use storytelling, data-driven insights, and cultural awareness to build authentic connections with diverse communities.

Lexie Jones

Marketing Strategist, Marketing Analyst, Content Creator, +2

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Marketing student at the University of Alabama majoring in Marketing with a minor in Spanish, pursuing opportunities in brand marketing and creative strategy. With experience in digital marketing and as a marketing coordinator for a campus organization, I support content creation, campaign execution, and audience engagement across digital platforms. I’m especially interested in how brands use storytelling, data-driven insights, and cultural awareness to build authentic connections with diverse communities.…Marketing student at the University of Alabama majoring in Marketing with a minor in Spanish, pursuing opportunities in brand marketing and creative strategy. With experience in digital marketing and as a marketing coordinator for a campus organization, I support content creation, campaign execution, and audience engagement across digital platforms. I’m especially interested in how brands use storytelling, data-driven insights, and cultural awareness to build authentic connections with diverse communities.

Available to hire

Marketing student at the University of Alabama majoring in Marketing with a minor in Spanish, pursuing opportunities in brand marketing and creative strategy. With experience in digital marketing and as a marketing coordinator for a campus organization, I support content creation, campaign execution, and audience engagement across digital platforms. I’m especially interested in how brands use storytelling, data-driven insights, and cultural awareness to build authentic connections with diverse communities.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Advanced

Work Experience

Sales Specialist at Rack Room Shoes

May 1, 2024 - November 1, 2025

Executed in-store merchandising and promotional initiatives aligned with seasonal brand campaigns; Analyzed customer behavior and purchasing patterns to optimize product placement and promotional effectiveness; Delivered consistent, brand-aligned customer experiences to support sales performance and customer satisfaction.

Digital Marketing Internship at PicScience

April 1, 2024 - August 1, 2024

Ran digital marketing campaigns through market research, performance tracking, and content optimization; Designed social media graphics and digital ads using Canva, boosting engagement by 88% across platforms; Collaborated with cross-functional teams to align brand positioning and campaign execution.

Alumni, Marketing, & PR Coordinator at Camp Kesem, The University of Alabama

December 1, 2024 - Present

Coordinate annual PR campaigns involving 100+ participants, strengthening alumni relationships and engagement; Create content and manage social media to promote events and fundraising initiatives, increasing visibility; Lead alumni communications through email marketing and storytelling initiatives to reinforce community connection.

Benjamin Barnes YMCA Community Project at Benjamin Barnes YMCA Community Project (UH 205: Foundations of Community Engagement), The University of Alabama

March 1, 2024 - May 1, 2024

Developed a multi-channel marketing strategy to promote YMCA programs and recruit summer counselors; Organized outreach to local schools and designed digital content to enhance community awareness and involvement.

Marketing Research & Analysis Project at The University of Alabama, MKT 473: Marketing Research

September 1, 2025 - December 1, 2025

Conducted market research, competitive analysis, and consumer evaluation to identify drivers of company decline; Formulated data-driven recommendations to improve brand positioning and strategic direction.

Strategic Marketing Consultant Project at MKT 487: Marketing Strategy, The University of Alabama

January 1, 2026 - May 1, 2026

Implemented marketing initiatives to strengthen local visibility and customer interaction; Improve creative content and campaigns for social media and campus outreach to attract and retain target audiences.