Senior Marketing Copywriter at Arizona State University (ASU Online) – EdPlus

Led writing and strategy for ASU Online degree pages, the highest converting pages on the ASU Online site (244.6K RFIs, 166.7K Apply Now clicks from 6.05M visits in 2023). Managed production and launch of 150+ new degree pages since 2021, including 40 new programs from Jan–Jul 2025. Concepted and wrote performance-based copy for email, web, and paid ads. Contributed to UX strategy and A/B testing for landing pages, supporting a 20% YoY increase in SEO conversions. Leveraged generative AI tools to scale on-brand content across channels. Collaborated cross-functionally on email nurture, paid landing pages, and micro-sites for new audiences. Edited copy produced by junior copywriters and established mentorship KPIs (FY 24–25). Delivered high-converting copy across growth and lifecycle campaigns, contributing to enrollment growth. ASU Online fall enrollment on track to rise 10% YoY. Site-wide impressions increased 10% YoY. SEO conversion rate on degree pages increased 20% YoY. Degree p

Junior Copywriter at Arizona State University (ASU Online) – EdPlus

Wrote and tested copy for email campaigns and landing pages to support growth and engagement goals. Rewrote degree pages and newsroom articles to reflect ASU brand and tone. Collaborated across teams to personalize web experiences. Applied SEO strategies to boost traffic. Promoted to senior copywriter.

Student Engagement Coordinator at Arizona State University (ASU Online) – EdPlus

Produced content for infographics, emails, websites, blogs, and social media. Developed retention campaigns for ASU Online students. Collaborated with UX, design, and content teams to launch a student-focused website.

Recruitment & Event Coordinator at ASU Career Services

Created content for web, emails, newsletters, and print. Ran nurture campaigns to 100K+ students promoting career events. Tracked content performance and engagement metrics. Supported integrated campaigns with the marketing team.