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Creative Director and multidisciplinary brand designer with 15 years of experience helping product-based businesses, founders, and agencies build brands that look polished, trustworthy, and ready to grow. I specialize in brand identity, packaging, website design, e-commerce visuals, social media creative direction, and customer-focused design systems. My work helps businesses translate their story, product value, and brand personality into visuals that connect with customers online, stand out in crowded feeds, and support sales across packaging, websites, social media, email, and marketing campaigns.…Creative Director and multidisciplinary brand designer with 15 years of experience helping product-based businesses, founders, and agencies build brands that look polished, trustworthy, and ready to grow. I specialize in brand identity, packaging, website design, e-commerce visuals, social media creative direction, and customer-focused design systems. My work helps businesses translate their story, product value, and brand personality into visuals that connect with customers online, stand out in crowded feeds, and support sales across packaging, websites, social media, email, and marketing campaigns.

Alexandra Rubin

Creative Director, Brand Designer, Designer, +2

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Creative Director and multidisciplinary brand designer with 15 years of experience helping product-based businesses, founders, and agencies build brands that look polished, trustworthy, and ready to grow. I specialize in brand identity, packaging, website design, e-commerce visuals, social media creative direction, and customer-focused design systems. My work helps businesses translate their story, product value, and brand personality into visuals that connect with customers online, stand out in crowded feeds, and support sales across packaging, websites, social media, email, and marketing campaigns.…Creative Director and multidisciplinary brand designer with 15 years of experience helping product-based businesses, founders, and agencies build brands that look polished, trustworthy, and ready to grow. I specialize in brand identity, packaging, website design, e-commerce visuals, social media creative direction, and customer-focused design systems. My work helps businesses translate their story, product value, and brand personality into visuals that connect with customers online, stand out in crowded feeds, and support sales across packaging, websites, social media, email, and marketing campaigns.

Available to hire

Creative Director and multidisciplinary brand designer with 15 years of experience helping product-based businesses, founders, and agencies build brands that look polished, trustworthy, and ready to grow. I specialize in brand identity, packaging, website design, e-commerce visuals, social media creative direction, and customer-focused design systems.

My work helps businesses translate their story, product value, and brand personality into visuals that connect with customers online, stand out in crowded feeds, and support sales across packaging, websites, social media, email, and marketing campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Freelance Brand Designer/Creative Director at Rubin Design Co

April 1, 2013 - Present

Partner directly with business owners to clarify visual direction, brand archetype, product story, and customer-facing messaging. Create cohesive design systems for e-commerce websites, product packaging, Instagram, email marketing, launch campaigns, ads, and printed materials. Develop packaging and visual assets with shelf appeal and social media visibility in mind, supporting product launches with brand visuals, packaging concepts, promotional graphics, landing page design, and campaign creative. Provide art direction for product photography, lifestyle imagery, illustration, and supporting brand content. Guide projects from concept through final files, including design development, revisions, production prep, vendor coordination, and launch support.

Senior Designer at Freelance Design

April 1, 2013 - April 1, 2016

Independent designer collaborating with clients such as Kitsbow, CamelBak, New York Institute of Finance, and Amy’s Kitchen. Worked with agencies including Method Products Inc., Tesser, CamelBak, and Sterling Brands on branding and packaging projects.

Designer at Beardwood

January 1, 2008 - January 1, 2013

Lead designer on multiple projects for clients focusing on branding, packaging, innovation, and illustration. Notable clients included Bath & Body Works, Honest Tea, Dannon, Wissotzky Tea, and Lounge.