Fractional CMO & Growth Strategist for Creative Minds | Revenue Operations Expert | Turning Art into Sustainable Business I believe that creativity needs a backbone to truly scale. While my background is rooted in the high-stakes world of Revenue Operations and GTM Strategy (managing €3.6M+ portfolios), my heart beats for the makers, the designers, and the visionaries. I don’t just build systems; I build 'The Roots'—the essential infrastructure that allows a creative spark to turn into a sustainable, thriving business. I am here to help creative entrepreneurs stop 'guessing' and start 'growing' by bridging the gap between raw talent and data-driven success. How I empower Creatives & Brands: > The Blueprint Strategy: I take your creative vision and translate it into a clear, actionable GTM roadmap. > Fractional CMO Leadership: You get executive-level marketing expertise without the full-time overhead, focusing on value-based growth. > Tech with Soul: As a HubSpot Platinum Expert, I architect automations that don't feel 'robotic'—keeping your brand's human story at the center. > AI-Enhanced Storytelling: Leveraging predictive analytics and AI to find your tribe and optimize how you communicate your craft. Whether you are a solo designer or a growing creative agency, let’s build the systems that give you the freedom to create more. Let's plant 'The Roots' of your next big chapter.

LIANA CUTA

Fractional CMO & Growth Strategist for Creative Minds | Revenue Operations Expert | Turning Art into Sustainable Business I believe that creativity needs a backbone to truly scale. While my background is rooted in the high-stakes world of Revenue Operations and GTM Strategy (managing €3.6M+ portfolios), my heart beats for the makers, the designers, and the visionaries. I don’t just build systems; I build 'The Roots'—the essential infrastructure that allows a creative spark to turn into a sustainable, thriving business. I am here to help creative entrepreneurs stop 'guessing' and start 'growing' by bridging the gap between raw talent and data-driven success. How I empower Creatives & Brands: > The Blueprint Strategy: I take your creative vision and translate it into a clear, actionable GTM roadmap. > Fractional CMO Leadership: You get executive-level marketing expertise without the full-time overhead, focusing on value-based growth. > Tech with Soul: As a HubSpot Platinum Expert, I architect automations that don't feel 'robotic'—keeping your brand's human story at the center. > AI-Enhanced Storytelling: Leveraging predictive analytics and AI to find your tribe and optimize how you communicate your craft. Whether you are a solo designer or a growing creative agency, let’s build the systems that give you the freedom to create more. Let's plant 'The Roots' of your next big chapter.

Available to hire

Fractional CMO & Growth Strategist for Creative Minds | Revenue Operations Expert | Turning Art into Sustainable Business

I believe that creativity needs a backbone to truly scale.

While my background is rooted in the high-stakes world of Revenue Operations and GTM Strategy (managing €3.6M+ portfolios), my heart beats for the makers, the designers, and the visionaries. I don’t just build systems; I build ‘The Roots’—the essential infrastructure that allows a creative spark to turn into a sustainable, thriving business.

I am here to help creative entrepreneurs stop ‘guessing’ and start ‘growing’ by bridging the gap between raw talent and data-driven success.

How I empower Creatives & Brands:

The Blueprint Strategy: I take your creative vision and translate it into a clear, actionable GTM roadmap.

Fractional CMO Leadership: You get executive-level marketing expertise without the full-time overhead, focusing on value-based growth.

Tech with Soul: As a HubSpot Platinum Expert, I architect automations that don’t feel ‘robotic’—keeping your brand’s human story at the center.

AI-Enhanced Storytelling: Leveraging predictive analytics and AI to find your tribe and optimize how you communicate your craft.

Whether you are a solo designer or a growing creative agency, let’s build the systems that give you the freedom to create more.

Let’s plant ‘The Roots’ of your next big chapter.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Work Experience

Chief Revenue Officer (CRO) at Chilli Ideas
January 1, 2025 - Present
Comprehensive revenue strategy and operations for a Romanian promotional products company, leading a 5-person sales team and overseeing strategic enterprise accounts. Drove AI-enabled revenue operations by integrating data-driven pipelines with Salesforce, HubSpot, and AI tooling (ChatGPT/Claude), enabling the sales and marketing teams to communicate more efficiently and improve pipeline velocity.
Founder, ABH Division (HubSpot Solutions) at HubSpot Solutions / ABH Division (Beans United Affiliate)
July 1, 2022 - December 31, 2024
Founded and scaled the ABH Division within HubSpot Solutions, designing comprehensive service portfolios spanning HubSpot implementation, platform consulting, inbound marketing and inbound sales. Launched a go-to-market framework and end-to-end client journeys across three revenue streams: HubSpot software licenses, ABH consulting, and Beans United inbound marketing services. Established partner ecosystem, client education initiatives, and cross-functional delivery programs; led organizational change management and on-boarding of new enterprise accounts.
Group Marketing Assistant at Accace (Business Process Outsourcing)
August 1, 2014 - August 1, 2015
Supported regional marketing operations across Central & Eastern Europe, assisting with campaign execution, content coordination, and marketing analytics reporting for multi-country initiatives.
Chief Revenue Officer at Chilli Ideas
January 1, 2025 - Present
Lead comprehensive revenue strategy and operations for a Romanian promotional products company; managed a 5-person sales team and oversaw strategic enterprise accounts; responsible for revenue targets, client success initiatives, and operational excellence across sales, marketing, digital operations, events, and sustainability initiatives.
Founding Director, ABH Division (HubSpot CRM Solutions) at ABH United / HubSpot Platinum Partner
July 1, 2022 - December 31, 2024
Founded ABH division from the ground up, designing comprehensive service portfolios across HubSpot implementation, inbound marketing, platform consulting, and onboarding; Led end-to-end client journeys across three revenue streams (HubSpot software licenses, HubSpot consulting, and inbound/marketing services); achieved double-digit revenue growth and established the agency as a trusted HubSpot partner.
Partner Ecosystem Manager at Beans United
October 1, 2019 - May 31, 2022
Managed the agency's HubSpot Platinum Partner status through consistent software sales performance and direct relationship management with HubSpot; co-hosted partner workshops and webinars; built onboarding pathways and contributed to partner ecosystem growth.
Marketing Specialist at Accace
August 1, 2015 - September 30, 2019
Developed integrated marketing strategies across the Central and Eastern Europe region; collaborated with local teams on content development, employer branding, inbound marketing, and outbound campaigns; supported multi-country marketing programs.
Marketing Assistant at Accace
August 1, 2014 - August 31, 2015
Supported regional marketing operations, content coordination, and campaign execution across multiple markets.

Education

Bachelor of Science at Academy of Economic Studies, Marketing
September 1, 2010 - July 1, 2013

Qualifications

HubSpot Certification: Inbound Marketing
January 11, 2030 - March 4, 2026
HubSpot Certification: Inbound Sales
January 11, 2030 - March 4, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment