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I'm Lianna Yagudayev, a Brand Director and Creative Strategist with 8+ years of experience building scalable brand systems and digital platforms for fashion, beauty, wellness, and fitness brands. I translate complex products and technologies into clear, emotionally resonant narratives across web, social, and multi-channel campaigns to drive customer acquisition, engagement, and conversion. I partner with founders and executive teams to align brand positioning with revenue goals, leading end-to-end brand development—from identity and guidelines to websites, growth funnels, and launch campaigns. My approach combines strategic positioning, meticulous visual craft, and data-informed marketing to deliver measurable business impact in North America and the Middle East.…I'm Lianna Yagudayev, a Brand Director and Creative Strategist with 8+ years of experience building scalable brand systems and digital platforms for fashion, beauty, wellness, and fitness brands. I translate complex products and technologies into clear, emotionally resonant narratives across web, social, and multi-channel campaigns to drive customer acquisition, engagement, and conversion. I partner with founders and executive teams to align brand positioning with revenue goals, leading end-to-end brand development—from identity and guidelines to websites, growth funnels, and launch campaigns. My approach combines strategic positioning, meticulous visual craft, and data-informed marketing to deliver measurable business impact in North America and the Middle East.

Lianna Yagudayev

Creative Director, Brand Strategist, Brand Designer, +3

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I'm Lianna Yagudayev, a Brand Director and Creative Strategist with 8+ years of experience building scalable brand systems and digital platforms for fashion, beauty, wellness, and fitness brands. I translate complex products and technologies into clear, emotionally resonant narratives across web, social, and multi-channel campaigns to drive customer acquisition, engagement, and conversion. I partner with founders and executive teams to align brand positioning with revenue goals, leading end-to-end brand development—from identity and guidelines to websites, growth funnels, and launch campaigns. My approach combines strategic positioning, meticulous visual craft, and data-informed marketing to deliver measurable business impact in North America and the Middle East.…I'm Lianna Yagudayev, a Brand Director and Creative Strategist with 8+ years of experience building scalable brand systems and digital platforms for fashion, beauty, wellness, and fitness brands. I translate complex products and technologies into clear, emotionally resonant narratives across web, social, and multi-channel campaigns to drive customer acquisition, engagement, and conversion. I partner with founders and executive teams to align brand positioning with revenue goals, leading end-to-end brand development—from identity and guidelines to websites, growth funnels, and launch campaigns. My approach combines strategic positioning, meticulous visual craft, and data-informed marketing to deliver measurable business impact in North America and the Middle East.

Available to hire

I’m Lianna Yagudayev, a Brand Director and Creative Strategist with 8+ years of experience building scalable brand systems and digital platforms for fashion, beauty, wellness, and fitness brands. I translate complex products and technologies into clear, emotionally resonant narratives across web, social, and multi-channel campaigns to drive customer acquisition, engagement, and conversion.

I partner with founders and executive teams to align brand positioning with revenue goals, leading end-to-end brand development—from identity and guidelines to websites, growth funnels, and launch campaigns. My approach combines strategic positioning, meticulous visual craft, and data-informed marketing to deliver measurable business impact in North America and the Middle East.

Skills

Experience Level

Expert

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Expert

Work Experience

Brand Director at Davey Maher Fitness

January 1, 2020 - January 1, 2025

Owned global brand strategy and creative direction across digital, social, and marketing channels during multi-market expansion (Canada → Middle East). Led website strategy, UX direction, and visual system redesign to support client acquisition and business scaling. Built and optimized SEO, email marketing, and sales-funnel infrastructure to drive inbound demand and recurring revenue. Developed scalable content and social media asset systems to ensure consistent brand expression across platforms. Partnered with founders and growth teams to align brand positioning with revenue goals and customer acquisition strategy.

Creative Director at Saint Cosmetics

January 1, 2018 - January 1, 2020

Led full brand repositioning into the premium/luxury segment, including identity system, packaging design, and visual standards. Directed e-commerce UX/UI strategy to improve navigation, conversion flow, and overall customer experience. Built and managed influencer and affiliate programs, expanding market visibility and supporting sales growth. Owned visual direction across product, digital, and marketing channels to maintain cohesive brand expression during rapid growth. Developed lifecycle email marketing programs to strengthen retention and repeat purchase behavior.

Brand Consultant at Various Clients

January 1, 2014 - Present

Delivered brand identity systems, websites, and digital marketing assets for 25+ fashion, beauty, and wellness businesses. Designed scalable brand guidelines, templates, and asset libraries enabling consistent multi-channel deployment. Led positioning and visual strategy for early-stage and growth-stage brands entering competitive consumer markets. Built conversion-focused websites and digital experiences supporting lead generation, e-commerce, and brand credibility. Advised founders on brand architecture, go-to-market strategy, and long-term creative scalability.