Transforming abstract educational concepts into clear, structured, and empathetic visual systems. With a decade of experience in visual storytelling and narrative-driven content, I design high-impact illustrations and motion graphics that foster curiosity and clarify learning paths within digital environments. I am driven by a passion for how people think, learn, and feel, and I strive to lead learners on a journey of discovery. By utilizing color psychology and behavioral science, I support the learning journey with intentional cues and visuals that maximize information retention while carefully avoiding cognitive load. I would welcome the opportunity to discuss my background further.

Lia von F.

PRO

Transforming abstract educational concepts into clear, structured, and empathetic visual systems. With a decade of experience in visual storytelling and narrative-driven content, I design high-impact illustrations and motion graphics that foster curiosity and clarify learning paths within digital environments. I am driven by a passion for how people think, learn, and feel, and I strive to lead learners on a journey of discovery. By utilizing color psychology and behavioral science, I support the learning journey with intentional cues and visuals that maximize information retention while carefully avoiding cognitive load. I would welcome the opportunity to discuss my background further.

Available to hire

Transforming abstract educational concepts into clear, structured, and empathetic visual systems.
With a decade of experience in visual storytelling and narrative-driven content, I design high-impact illustrations and motion graphics that foster curiosity and clarify learning paths within digital environments.

I am driven by a passion for how people think, learn, and feel, and I strive to lead learners on a journey of discovery. By utilizing color psychology and behavioral science, I support the learning journey with intentional cues and visuals that maximize information retention while carefully avoiding cognitive load.
I would welcome the opportunity to discuss my background further.

See more

Language

Portuguese
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Intermediate

Work Experience

Senior Creative Designer at Univercosmos - Consultancy & Projects
January 1, 2016 - December 31, 2024
➜ Directed end‑to‑end production of complex design projects, from concept to delivery. Translated high‑level brand visions into scalable visual systems and style guides. Led artistic alignment across teams and platforms, ensuring visual consistency and technical precision.
Visual Narrative Consultant at Self-employed
February 1, 2022 - January 1, 2024
➜ Translate scripts into cohesive visual systems (characters, costumes, sets) aligned with established art direction. Ensure narrative clarity and visual consistency across multidisciplinary teams. Apply storytelling and visual hierarchy principles to strengthen audience engagement.
Illustrator & Visual Storyteller at Self-employed
February 27, 2026 - Present
➜ Producing high-impact K12 educational assets, including custom character designs, frame-by-frame animations, and micro-learning videos. Develop structured visual systems that reduce cognitive load and support learner focus. Partnering with organizations to translate complex data into actionable behavioral science-backed visuals.

Education

Master's Degree in Design & Visual Production at IADE - Creative University
January 11, 2030 - February 27, 2026
Bachelor's Degree in Graphic Design at IADE - Creative University
January 11, 2030 - February 27, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services