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I’m a creative social media and marketing professional with a passion for storytelling, design, and community engagement. With experience managing social media platforms for non-profits and community organizations, I specialize in creating visually engaging content that builds authentic connections and drives growth. My skills include content creation, video editing, and campaign strategy across Instagram, TikTok, and other platforms. I’m passionate about health, wellness, and meaningful digital engagement, and I bring a thoughtful, detail-oriented approach to every project I take on.…I’m a creative social media and marketing professional with a passion for storytelling, design, and community engagement. With experience managing social media platforms for non-profits and community organizations, I specialize in creating visually engaging content that builds authentic connections and drives growth. My skills include content creation, video editing, and campaign strategy across Instagram, TikTok, and other platforms. I’m passionate about health, wellness, and meaningful digital engagement, and I bring a thoughtful, detail-oriented approach to every project I take on.

Lieba Asif

Social Media Manager, Digital Marketer, Marketing Strategist, +2

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I’m a creative social media and marketing professional with a passion for storytelling, design, and community engagement. With experience managing social media platforms for non-profits and community organizations, I specialize in creating visually engaging content that builds authentic connections and drives growth. My skills include content creation, video editing, and campaign strategy across Instagram, TikTok, and other platforms. I’m passionate about health, wellness, and meaningful digital engagement, and I bring a thoughtful, detail-oriented approach to every project I take on.…I’m a creative social media and marketing professional with a passion for storytelling, design, and community engagement. With experience managing social media platforms for non-profits and community organizations, I specialize in creating visually engaging content that builds authentic connections and drives growth. My skills include content creation, video editing, and campaign strategy across Instagram, TikTok, and other platforms. I’m passionate about health, wellness, and meaningful digital engagement, and I bring a thoughtful, detail-oriented approach to every project I take on.

Available to hire

I’m a creative social media and marketing professional with a passion for storytelling, design, and community engagement. With experience managing social media platforms for non-profits and community organizations, I specialize in creating visually engaging content that builds authentic connections and drives growth. My skills include content creation, video editing, and campaign strategy across Instagram, TikTok, and other platforms. I’m passionate about health, wellness, and meaningful digital engagement, and I bring a thoughtful, detail-oriented approach to every project I take on.

Skills

Copywriting

Branding

Presentation Design

Experience Level

Copywriting

Expert

Branding

Intermediate

Presentation Design

Intermediate

Work Experience

Marketing Manager at The Citizens Foundation

January 1, 2025 - October 23, 2025

Led marketing initiatives for The Citizens Foundation across Scarborough region; developed and executed communications strategies; oversaw content creation (graphics, posts, promotional materials); collaborated with program teams to support campaigns; managed outreach and client-focused solutions.

Customer Service Representative at Leons Furniture

January 1, 2021 - October 23, 2025

Delivered customer service, answered inquiries, processed orders, and supported store operations; maintained accurate records and assisted with daily administrative tasks.

Front Office Administrator at Muslim Welfare Residence

January 1, 2025 - October 23, 2025

Directed and prioritized high-volume calls; managed visitor tracking; maintained client files and records; supported operational needs and document management; trained new staff on computer systems and processes; ensured organized front-office operations.

Social Media Manager at Hope for All

January 1, 2020 - Present

Developed and managed social media presence across Instagram and other platforms; created content calendars, posts, reels, and infographics; monitored trends, supported campaigns, and coordinated with the team to drive engagement; organized meetings and tracked progress.