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Having had the chance to work on the commercial, product development and marketing sides of eCommerce, I aim to gain a holistic understanding of what makes a business successful in the online world.…

Krista Liepina

Digital Marketer, Marketer, Marketing Analyst, +3

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Having had the chance to work on the commercial, product development and marketing sides of eCommerce, I aim to gain a holistic understanding of what makes a business successful in the online world.…

Available to hire

Having had the chance to work on the commercial, product development and marketing sides of eCommerce, I aim to gain a holistic understanding of what makes a business successful in the online world.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Latvian

Fluent

French

Intermediate

Work Experience

eCommerce Marketing Manager Northern Europe at Diageo

March 1, 2024 - Present

Lead the eCommerce marketing agenda for Northern Europe, partnering with markets and distributors to drive net sales growth. Responsible for digital shelf optimization, negotiating mutually beneficial trade terms, portfolio management, promotional investment optimization, and onboarding new business across multiple markets.

eCommerce Manager Benelux at Diageo

August 1, 2024 - October 14, 2025

Directed eCommerce across the Benelux region, aligning with country managers and distributors to accelerate NSV growth. Focus areas included digital shelf optimization, trade term negotiations, portfolio management, promo investment optimization, and onboarding new business opportunities.

eCommerce Manager EMEA at WaterWipes

July 31, 2022 - October 14, 2025

Drove WaterWipes eCommerce agenda across the EMEA region and India, collaborating with country managers and distributors to deliver sustained NSV growth. Led digital shelf optimization, trade terms negotiations, portfolio management, promotional investment optimization, and onboarding of new business.

eCommerce Account Manager EMEA at Diageo

May 1, 2021 - October 14, 2025

Account Manager for Amazon 1P business in the EMEA region, managing key growth opportunities and partnerships across marketplaces, while coordinating with regional sales teams to implement eCommerce initiatives and success metrics.

International eCommerce Manager at InterDesign, Inc.

December 31, 2019 - October 14, 2025

Built eCommerce growth through strategic partnerships with Amazon, Wayfair, Coupang and others across EMEA & APAC; improved conversion via SEO/content (imagery, video, Brand Store, A+ Pages); increased traffic via promotions and paid search; managed agencies; coached 1 direct report; delivered P&L and C-level reporting.

International eCommerce Specialist at InterDesign, Inc.

September 30, 2018 - October 14, 2025

Managed Amazon Advertising campaigns in France, Italy, Spain and Japan; oversaw PPC/SEO agencies in Germany and UK; collaborated with regional sales teams to identify growth opportunities and implement initiatives across EMEA & APAC; supported new business development.

Product Manager at Dyninno Group

March 31, 2017 - October 14, 2025

Led redesign and relaunch of two SaaS eCommerce products for the USA market; set priorities and backlog for frontend development; oversaw design review and bug tracking; coordinated with design/development for UX improvements; partnered with marketing on retention framework; reported to CEO.

Account Manager at Inspired Latvia

September 30, 2016 - October 14, 2025

International Account Manager for Reckitt Benckiser and L'Oreal (CPD). Managed client relationships; led marketing campaign planning (media, creative, PR); designed media buying strategy; analyzed online and TV campaigns; conducted offline/online performance analysis; provided competitive market reporting.

Account Executive at OMD EMEA

July 1, 2012 - December 31, 2014

360-degree marketing communications planning and management for Huawei Baltics; supported campaigns for Carlsberg Group, Mercedes-Benz, Statoil; outdoor/indoor media buying and optimization; prepared pitches and managed invoicing and CRM.