Lesia Sodoma

Designed and delivered presentation decks and visual manuals to support internal communication and maintain brand consistency. Produced on-brand digital assets including layout templates, iconography, and typography systems used across documentation. Ensured consistent visual language through hierarchy, grid systems, and color theory.

Managed visual merchandising to keep the sales floor attractive and organized. Created engaging video content for social media to promote new collections and increase customer engagement. Supported daily boutique operations, including inventory management and sales transactions.

End-to-end web design for clients, producing responsive landing pages, UI designs, and product pages for online stores. Work includes building brand identity systems (logos, color schemes, typography), creating social media visuals for content marketing, and delivering design for production using Figma and Webflow/Framer. Currently leading an independent project: defining full site architecture, creating wireframes and high-fidelity prototypes, and preparing designs from concept through production.