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Hi, I'm Lily Bedell—a Milan-New York content creator, art director, and fashion and accessories designer. Currently, I am a Social Media Content Specialist at Moschino, where I regularly create short-form content, manage our Instagram (11M+) and TikTok (330K+) pages, work on content strategy, as well as art direct content with external collaborators. My international experience—spanning New York, Milan, and Madison, Wisconsin—shapes my collaborative and always curious mindset. I hold a Masters in Accessories Design and Management from Politecnico di Milano and a BS in Textiles and Fashion Design from UW–Madison.…Hi, I'm Lily Bedell—a Milan-New York content creator, art director, and fashion and accessories designer. Currently, I am a Social Media Content Specialist at Moschino, where I regularly create short-form content, manage our Instagram (11M+) and TikTok (330K+) pages, work on content strategy, as well as art direct content with external collaborators. My international experience—spanning New York, Milan, and Madison, Wisconsin—shapes my collaborative and always curious mindset. I hold a Masters in Accessories Design and Management from Politecnico di Milano and a BS in Textiles and Fashion Design from UW–Madison.

Lily Bedell

Content Creator, Social Media Manager, Designer, +3

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Hi, I'm Lily Bedell—a Milan-New York content creator, art director, and fashion and accessories designer. Currently, I am a Social Media Content Specialist at Moschino, where I regularly create short-form content, manage our Instagram (11M+) and TikTok (330K+) pages, work on content strategy, as well as art direct content with external collaborators. My international experience—spanning New York, Milan, and Madison, Wisconsin—shapes my collaborative and always curious mindset. I hold a Masters in Accessories Design and Management from Politecnico di Milano and a BS in Textiles and Fashion Design from UW–Madison.…Hi, I'm Lily Bedell—a Milan-New York content creator, art director, and fashion and accessories designer. Currently, I am a Social Media Content Specialist at Moschino, where I regularly create short-form content, manage our Instagram (11M+) and TikTok (330K+) pages, work on content strategy, as well as art direct content with external collaborators. My international experience—spanning New York, Milan, and Madison, Wisconsin—shapes my collaborative and always curious mindset. I hold a Masters in Accessories Design and Management from Politecnico di Milano and a BS in Textiles and Fashion Design from UW–Madison.

Available to hire

Milan, Italy

Hi, I’m Lily Bedell—a Milan-New York content creator, art director, and fashion and accessories designer.

Currently, I am a Social Media Content Specialist at Moschino, where I regularly create short-form content, manage our Instagram (11M+) and TikTok (330K+) pages, work on content strategy, as well as art direct content with external collaborators.

My international experience—spanning New York, Milan, and Madison, Wisconsin—shapes my collaborative and always curious mindset.

I hold a Masters in Accessories Design and Management from Politecnico di Milano and a BS in Textiles and Fashion Design from UW–Madison.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Italian

Advanced

Work Experience

Social Media Content Specialist at Moschino

December 1, 2024 - Present

Developed and executed a comprehensive TikTok strategy, coordinated Instagram content sequencing with go-to-market objectives, produced in-house content, and managed creator budget; oversaw cross-platform projects and fashion show content; briefed videographers and agencies; approved copy and assets

Social Media Content Specialist at Moschino

December 1, 2024 - Present

Developed a TikTok strategy with in-house collaborations and content, planned Instagram grid, produced in-house content, and managed cross-platform campaigns; led talent outreach, budget oversight, and creative refinement of assets for digital campaigns.

Social Media Content Specialist at Moschino

December 1, 2024 - Present

Developed and executed a comprehensive TikTok strategy, focusing on influencer collaborations with in-house TikTok-first content, driving a 72% increase in views (41M) in the first 4 months. Planned Instagram grid (11.7M followers), coordinated content sequencing, and produced in-house content contributing to a 35% YoY increase in TikTok video views (110M). On-set art direction and styling for brand shoots; led content across IG and TikTok; briefed videographers and agencies; collaborated with creative director; directed visual storytelling and rollout strategy. Managed budgets and talent outreach; oversaw fashion show content; ensured cohesive multi-platform assets for digital banners, OOH, and print.

Junior Art Director Intern at Missoni S.p.A

October 1, 2024 - October 22, 2025

Directed on-set art direction and image selection for e-commerce shoots, collaborated with stylists, photographers, and models to create cohesive imagery; supported art direction on editorial and lookbook shoots; created shoot guides with mood boards, posing, lighting, and references; created original TikTok content; cropped digital content for multi-channel publication

Junior Art Director Intern at Missoni S.p.A

October 1, 2024 - October 22, 2025

Directed on-set art direction and image selection for e-commerce shoots, collaborating with stylists, photographers, and models; created shoot guides with mood boards, posing, lighting references, and hair/makeup; produced original TikTok content; cropped content for multi-channel publication.

Junior Art Director Intern at Missoni S.p.A

October 1, 2024 - October 22, 2025

Directed on-set art direction and image selection for e-commerce shoots, collaborating with stylists, photographers, and models to create cohesive, brand-aligned imagery. Supported art direction on editorial and lookbook shoots across Italy, designing shoot guides with mood boards, posing, lighting, and hair/makeup references; created original TikTok content; cropping digital content for multi-channel publication.

Marketing & Content Creation Intern at Milor S.p.A

April 1, 2024 - October 22, 2025

Creatively directed end-to-end video production across brand portfolio, including idea generation, filming, editing, and post-production, contributing to significant reach increases; assisted on-set art direction and styling; designed IG grid and content strategy; achieved follower growth and profile visits increases in 90 days

Marketing & Content Creation Intern at Milor S.p.A

April 1, 2024 - October 22, 2025

Creatively directed end-to-end video production across brand portfolio, including idea generation, filming, editing, and post-production, contributing to increases in Facebook and Instagram reach; assisted on-set art direction and styling; designed IG grid and content strategy, achieving follower growth and increased profile visits.

Marketing & Content Creation Intern at Milor S.p.A

April 1, 2024 - October 22, 2025

Directed end-to-end video production across brand portfolio, including ideation, filming, editing, and post-production, contributing to a 711% increase in Facebook reach (16.5M) and a 39.3% increase in Instagram reach (5.4M) within 90 days. On-set art direction and styling for brand shoots; designed IG grid and content strategy; achieved 28.6% follower growth and 50.6% increase in profile visits in 90 days.

Fashion Assistant Intern at Ross Stores, Inc.

July 1, 2021 - October 22, 2025

Analyzed weekly selling reports and utilized trend forecasting tools to create style presentations for 100+ buyers, highlighting key trends and informing purchasing decisions

Fashion & Marketing Intern at Ross Stores, Inc.

July 1, 2021 - October 22, 2025

Analyzed weekly selling reports and utilized trend forecasting tools to create style presentations for 100+ buyers, highlighting key trends and informing purchasing decisions.

Footwear Design Intern at Sam Edelman

August 31, 2019 - October 22, 2025

Produced original shoe design sketches for future consideration and participated in the product development process, presenting findings to 200 employees.

Footwear Design Intern at Sam Edelman

August 1, 2019 - October 22, 2025

Invited to produce original shoe design sketches and participated in product development; presented findings on the development process to 200 company employees

Footwear Design Intern at Sam Edelman

August 1, 2019 - October 22, 2025

Produced original shoe design sketches for future consideration; participated in product development and presented findings on the process to 200 company employees.