Led organization-wide marketing strategy including email list growth, newsletters, and social media planning; copyedited financial education content. Developed multi-brand architecture positioning the Executive Director as a thought leader, supporting personal branding and aligned cross-channel content strategy. Designed custom graphics and visual frameworks simplifying complex financial education concepts to support the nonprofit's mission.

Design Manager at Hiveclass Co.

October 1, 2023 - August 15, 2025

Established and led the in-house design team, improving turnaround times by 50%, and strategically managing external vendors to reduce costs by 15%. Delivered over 20 design projects including pitch decks, manuals, and brand collateral aligned with company goals. Set targets and managed cross-functional teams for effective project delivery. Developed a comprehensive visual identity system across marketing, sales, and internal communications.

Brand Coordinator at Hiveclass Co.

October 1, 2023 - August 15, 2025

Created the first brand guide with standardized messaging and visual identity, enhancing brand consistency. Developed brand kits and asset libraries supporting business development efforts. Executed and analyzed marketing campaigns across email, social media, and digital ads. Managed multichannel marketing campaigns using HubSpot tailored to educators, partners, and B2B leads.

Lead Brand Designer - Contract at QyrosCloud

September 1, 2025 - Present

Led the creation of a full brand system and modular marketing collateral (one-pagers, battlecards, pitch decks, case studies) to communicate AWS, GenAI, and infrastructure concepts for partner and sales enablement. Automated AI-assisted design flows in Figma using components and shared libraries, cutting production time by 30% while ensuring brand consistency in a technical cloud environment. Developed GTM sales enablement assets with clear hierarchy, scannable technical points, and custom iconography for AWS partner teams, AEs, and AMs, with assets repeatedly used by 50+ stakeholders.

Graphic Designer at The Financial Health Institute

December 1, 2023 - September 1, 2025

Led organization-wide design strategy, increasing email engagement by 25% and social media reach by 30% through consistent branding and multichannel campaigns. Directed a full website redesign and product catalog, improving usability, WCAG accessibility, cross-device functionality, and SEO, while reducing production time by 2.5 months. Built a multi-brand architecture, creating scalable visual identities and FinEd assets tailored to different client profiles, supporting business goals and product adoption across workshops, online modules, and thought leadership materials.

Lead Graphic Designer & Design Manager at Hiveclass Co.

August 1, 2021 - October 1, 2023

Built and led the in-house design team, improving project turnaround by 50% and reducing external vendor costs by 15% while delivering branding, marketing collateral, and internal communications. Led the development of a unified brand system, investor pitch deck, and website redesign across five teams, leveraging stakeholder feedback and market insights to create a UX-focused, WCAG-compliant site and data-driven pitch materials that increased brand engagement by 15% in four months. Designed 20+ high-impact design projects and multichannel campaigns, including pitch decks, manuals, brand collateral, and custom landing pages with email workflows, boosting audience engagement by 25%.