I’m a creative graphic designer focused on branding and visual communication, turning ideas and business goals into clear, polished visuals. My work centers on building strong visual identity systems, with a particular emphasis on typography, layout, color, and visual storytelling across both digital and print. I design brand and marketing assets end-to-end—from concept development based on a brief to final artwork. I also create social media graphics, presentation and pitch decks, and editorial and book cover designs, ensuring consistency and audience-focused messaging across every format.…

Lily Thompson

I’m a creative graphic designer focused on branding and visual communication, turning ideas and business goals into clear, polished visuals. My work centers on building strong visual identity systems, with a particular emphasis on typography, layout, color, and visual storytelling across both digital and print. I design brand and marketing assets end-to-end—from concept development based on a brief to final artwork. I also create social media graphics, presentation and pitch decks, and editorial and book cover designs, ensuring consistency and audience-focused messaging across every format.…

Available to hire

I’m a creative graphic designer focused on branding and visual communication, turning ideas and business goals into clear, polished visuals. My work centers on building strong visual identity systems, with a particular emphasis on typography, layout, color, and visual storytelling across both digital and print.

I design brand and marketing assets end-to-end—from concept development based on a brief to final artwork. I also create social media graphics, presentation and pitch decks, and editorial and book cover designs, ensuring consistency and audience-focused messaging across every format.

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Language

English
Fluent
French
Fluent

Work Experience

Brand & Graphic Designer at Freelance / Self-Employed
July 5, 2023 - Present
I help startups, SaaS companies, e-commerce businesses, consumer brands, and professional service businesses create professional and memorable visual identities. My work includes brand identity design, logo design, startup branding, packaging design, social media graphics, presentation design, and marketing visuals. I use Canva, Adobe Illustrator, and Adobe InDesign to turn ideas into clear, engaging designs that help businesses build credibility and stand out.

Education

Graphic Design & Visual Communication at Self-Taught / Independent Design Training
June 5, 2021 - July 14, 2023
Developed practical skills in graphic design, branding, visual identity, typography, layout, logo design, packaging, and digital design. Built hands-on experience using Canva, Adobe Illustrator, and Adobe InDesign while creating design projects for different types of brands and businesses.

Qualifications

Graphic Design & Visual Communication
September 5, 2021 - May 5, 2023
Self-directed training focused on graphic design, branding, visual identity, typography, logo design, packaging, and digital design. Developed practical design skills through hands-on projects using Canva, Adobe Illustrator, and Adobe InDesign.

Industry Experience

Consumer Goods, Media & Entertainment, Education, Professional Services
    Spaces That Inspire Interior Design Portfolio
    Spaces That Inspire is an interior design portfolio project focused on creating modern, functional, and visually balanced spaces that feel comfortable, intentional, and timeless. The project explores how thoughtful space planning, materials, lighting, furniture, color, and styling can transform interiors into environments that support everyday living and working. The portfolio presents a range of contemporary interior concepts, including a modern family home, luxury office space, and peaceful bedroom retreat. Each project was developed with a distinct purpose while maintaining a consistent design approach centered on functionality, comfort, sophisticated aesthetics, and practical living. The Modern Family Home explores a warm contemporary interior designed for comfortable family living. Natural textures, wood finishes, soft neutral tones, layered lighting, and carefully selected furniture create a welcoming environment while maintaining a clean and modern appearance. The Luxury Office Space focuses on creating a professional environment that supports productivity, collaboration, and creativity. The design combines contemporary furniture, architectural lighting, refined materials, and organized spatial planning to create an office that feels sophisticated without sacrificing functionality. The Bedroom Retreat takes a more calming approach, using warm lighting, natural materials, muted colors, and simple forms to create a peaceful environment designed for rest and relaxation. A dedicated floor plan and layout section demonstrates the importance of spatial organization, circulation, room proportions, and functional zoning. The mood board brings together material samples, furniture references, textures, lighting, greenery, and color inspiration to establish a cohesive design direction before execution. The overall visual language combines warm neutrals, natural wood, soft greens, stone textures, contemporary furniture, and carefully controlled lighting. The presentation is structured to make each design decision easy to understand while showcasing the atmosphere and personality of each space. This project demonstrates my ability to approach interior design from concept development through space planning, mood boarding, material selection, furniture and décor direction, visual styling, and professional presentation.…
    The Power of Positive Thinking Book Cover Design
    A bold and motivational book cover design created to communicate optimism, personal growth, confidence, and the power of developing a positive mindset. The visual direction combines strong typography, cinematic imagery, energetic colors, and a clear editorial composition to create a cover that immediately captures attention. The concept uses a powerful sunrise landscape as the main visual, with a figure standing confidently on a mountain overlooking the horizon. This imagery represents progress, freedom, achievement, and the journey toward a better and more successful life. The warm golden and orange tones reinforce the feeling of hope, energy, transformation, and new beginnings. Typography plays a major role in the design. The title is arranged in a bold combination of expressive brush lettering and strong condensed type, creating contrast and giving the cover a dynamic, motivational personality. The handwritten treatment adds energy and emotion, while the bold block lettering provides structure and strong readability. The subtitle, “Simple Habits for a Happier, Healthier and More Successful Life,” is positioned clearly to communicate the book’s value and give the reader an immediate understanding of its subject. Supporting typography and spacing were carefully arranged to maintain hierarchy without competing with the main title or imagery. The author name, Alex Morgan, is presented prominently at the bottom of the cover to create a balanced finish and maintain the professional appearance expected from a commercially presented book. The project also includes realistic book mockups showing both a standing hardcover and an angled presentation. These mockups demonstrate how the design translates from a flat cover into a physical product and help present the concept in a professional portfolio setting. The overall approach focuses on creating a cover that feels confident, inspirational, modern, and commercially appealing while remaining clear and readable at different sizes. The strong visual contrast and motivational imagery are designed to attract readers browsing both online bookstores and physical shelves. This project demonstrates my ability to develop book cover concepts, typography systems, visual direction, photo-based compositions, editorial layouts, and realistic book mockups for authors, publishers, coaches, personal-development brands, and other publishing projects. Services: Book Cover Design • Cover Concept Development • Typography • Editorial Design • Photo Composition • Visual Direction • Hardcover Design • Book Mockup Design…
    ZYN — Product Design & Development**
    ZYN is a contemporary product design project focused on creating a premium reusable water bottle that combines functionality, modern aesthetics, comfort, and everyday practicality. The project explores the complete product development journey, from the initial concept and design exploration to the refined final product and supporting brand experience. The design was created around the idea of making hydration feel simple, stylish, and effortless. ZYN features a clean cylindrical form, ergonomic carry handle, wide-mouth opening, secure leak-resistant lid, insulated body, and durable exterior designed for everyday use. The overall form balances visual simplicity with practical details that make the product comfortable to carry and easy to use. The project begins with concept exploration and early sketches, showing different approaches to the bottle’s proportions, lid construction, handle shape, and overall silhouette. These explorations were refined into a cohesive direction based on usability, visual balance, manufacturability, and contemporary product aesthetics. Technical drawings and an exploded product view communicate the structure and relationship between key components, including the outer shell, insulation layer, stainless-steel interior, silicone seal, lid, and base. These details demonstrate how the product concept can be translated into a more defined and functional design system. Material and color development were also considered as part of the product experience. A restrained palette of olive green, charcoal black, and sand beige gives ZYN a sophisticated and versatile appearance, while material choices support the product’s durable and premium positioning. The project also explores product presentation through lifestyle imagery, packaging, and branded touchpoints. The packaging direction extends the product identity into a premium unboxing experience while maintaining the same minimal visual language. Overall, ZYN demonstrates my ability to combine research, ideation, product form development, visual design, technical communication, materials, packaging, and presentation to create a complete and compelling product design concept. Services: Product Design • Industrial Design • Concept Development • Product Visualization • Technical Drawing • 3D Product Presentation • Material & Color Development • Packaging Design • Art Direction…
    LUMORA — Brand Identity Design**
    LUMORA is a modern beauty, wellness, and lifestyle brand identity project created around the idea of intentional self-care, natural beauty, and everyday well-being. The identity was designed to create a sophisticated, memorable, and cohesive brand presence that feels both premium and approachable. The creative direction combines elegant typography, a refined natural color palette, thoughtful imagery, and a distinctive botanical-inspired brand mark. The visual system uses forest green, sage, sand, cream, and charcoal to create a calm and contemporary aesthetic that communicates quality, trust, wellness, and sophistication. The project begins with the development of the core brand identity, including the primary logo, secondary logo variations, brand mark, clear-space guidelines, and minimum-size considerations. These elements were structured to ensure that the identity remains recognizable and consistent across different sizes and applications. Typography was carefully selected to create a balance between elegance and readability. A refined display typeface gives the brand a distinctive editorial character, while a clean sans-serif supports clear communication across packaging, digital platforms, and marketing materials. The brand application stage demonstrates how the identity works across real-world touchpoints, including product packaging, shopping bags, tags, labels, social media content, and lifestyle marketing materials. Each application follows the same visual system to create a unified customer experience. The social media direction extends the identity into digital communication through branded posts, product promotions, educational content, and lifestyle storytelling. Consistent typography, imagery, color, and layout help create a recognizable online presence. The final brand-in-action section shows how LUMORA can exist as a complete lifestyle brand rather than simply a logo. From packaging and product presentation to social content and campaign imagery, every element works together to communicate the same personality and values. This project demonstrates my ability to develop complete brand identity systems that combine strategy, visual direction, logo design, typography, color, packaging, social media, and brand applications into one cohesive experience. Services: Brand Identity Design • Logo Design • Visual Identity • Brand Guidelines • Typography • Color Strategy • Packaging Design • Social Media Branding • Art Direction • Brand Applications…
    NILLY — Brand Strategy & Growth
    NILLY is a brand strategy project focused on building a clear, memorable, and growth-driven brand foundation. The project demonstrates how strategic thinking can transform a business idea into a brand with a defined position, meaningful identity, and stronger connection with its target audience. The strategy begins with understanding the brand, its goals, audience, market environment, and opportunities for differentiation. From there, the project develops a structured approach to positioning, messaging, customer understanding, brand identity, and long-term growth. I developed the brand strategy around four key areas: discovery, analysis, strategy, and implementation. This process creates a clear path from identifying business challenges and audience needs to developing practical strategies that support visibility, engagement, and sustainable growth. The positioning work focuses on defining what makes a brand relevant and distinctive, while the audience strategy explores customer demographics, interests, behaviors, motivations, and purchasing needs. These insights help shape communication that feels more intentional and connects with the right people. The project also explores brand identity and consistency across different touchpoints, including visual direction, messaging, digital platforms, social media, packaging, and marketing materials. The goal is to ensure that every interaction communicates the same personality, values, and promise. A strategic growth framework was developed to support brand awareness, customer engagement, revenue growth, and market expansion. Rather than focusing only on visual presentation, the project connects creative direction with business objectives, showing how a strong brand can become a valuable long-term business asset. The visual presentation combines editorial layouts, sophisticated typography, warm neutral tones, strategic diagrams, photography, brand mockups, and structured information to create a polished and professional portfolio experience. This project demonstrates my ability to approach branding from both a creative and strategic perspective, helping businesses clarify their direction, understand their audience, strengthen their positioning, and build strategies designed for meaningful growth. Services: Brand Strategy • Brand Positioning • Market Research • Audience Strategy • Brand Messaging • Growth Strategy • Brand Identity Direction • Marketing Strategy • Creative Strategy…
    GRACE — Premium Presentation Design
    GRACE is a premium presentation design project created to demonstrate how thoughtful visual storytelling can transform information into an engaging, polished, and memorable presentation. The concept presents GRACE as a modern beauty, wellness, and lifestyle brand, allowing the design to explore a sophisticated visual language while showcasing strong presentation design skills. The presentation was developed with a clean, editorial-inspired aesthetic that combines refined typography, elegant imagery, structured layouts, and a warm neutral color palette. Every slide was designed with a clear purpose, creating a smooth visual journey from the opening introduction through the brand story, market opportunity, product showcase, and final message. The deck includes a brand introduction, vision and mission, target audience, market opportunity, brand identity, product presentation, and presentation design highlights. Information is organized into clear sections with strong visual hierarchy, making complex ideas easier to understand while keeping the overall presentation visually engaging. The target audience section demonstrates how customer information can be presented through concise messaging, supporting visuals, and simple information structures. The market opportunity section uses statistics, icons, and visual hierarchy to communicate important business information without overwhelming the viewer. The brand identity and product showcase sections demonstrate the importance of consistency across typography, color, imagery, packaging, and other brand touchpoints. Product photography and lifestyle imagery were carefully integrated to create a premium atmosphere and strengthen the story behind the brand. The final presentation highlights my approach to combining strategy, storytelling, typography, imagery, layout, and visual communication. The result is a modern and professional presentation designed to capture attention, communicate ideas clearly, and leave a strong impression. This project demonstrates my ability to create presentations for brands, businesses, proposals, pitches, marketing campaigns, company profiles, and other professional communication needs. Services: Presentation Design • Pitch Deck Design • PowerPoint Design • Brand Presentation • Graphic Design • Layout Design • Visual Storytelling • Art Direction • Infographic Design…
    GRACE — Social Media Design & Brand Content
    GRACE is a premium social media design project created for a modern beauty, wellness, and lifestyle brand. The project explores how a consistent visual identity can be translated into engaging social content that captures attention, communicates value, and creates a recognizable brand presence across digital platforms. The social media direction combines elegant typography, warm neutral tones, botanical elements, premium product photography, lifestyle imagery, and carefully structured layouts to create a sophisticated and approachable visual experience. Each design was developed to feel connected to the wider GRACE brand while giving individual posts enough visual impact to stand out in a busy social media feed. The content system includes brand introduction posts, educational content, product highlights, lifestyle posts, customer-focused content, brand values, promotional graphics, and community-building posts. Different content formats were used to create variety while maintaining consistency in typography, spacing, imagery, colors, and overall art direction. The product-focused designs use clean compositions and premium photography to draw attention to individual products while keeping the messaging simple and easy to understand. Lifestyle content adds personality to the brand by connecting GRACE with everyday moments of self-care, confidence, wellness, and intentional living. The educational and informational posts demonstrate how useful messages can be transformed into visually engaging social content. Customer review content adds a sense of trust and social proof, while promotional designs introduce clear calls to action without compromising the premium appearance of the brand. The overall content direction was created to support brand awareness, audience engagement, product discovery, and a stronger digital presence. Every post follows a cohesive visual system so that the GRACE brand remains recognizable across different types of content. This project demonstrates my ability to create social media visual systems, branded content, promotional graphics, campaign assets, lifestyle content, and cohesive digital experiences for modern businesses and brands. Services: Social Media Design • Social Media Branding • Content Design • Instagram Design • Brand Content • Campaign Design • Graphic Design • Art Direction • Product Promotion • Visual Identity…
    VELORA — Fashion Brand Pitch Deck | Concept Project

    A self-initiated fashion brand concept created to demonstrate my approach to fashion branding, visual identity, art direction, and professional pitch deck design. VELORA was developed as a fictional contemporary fashion label focused on timeless style, modern elegance, confidence, and refined everyday wear.

    The pitch deck was designed to show how a fashion idea can be transformed into a clear, compelling visual business story. The presentation combines editorial fashion imagery, strategic layouts, sophisticated typography, brand storytelling, product presentation, and a cohesive visual identity to create a premium and realistic brand experience.

    The deck begins with a strong editorial cover that establishes VELORA’s personality and creative direction. It then introduces the brand concept, values, positioning, and design philosophy, followed by a visual inspiration section featuring carefully selected imagery, textures, colors, and fashion references.

    The collection section presents the fictional SS25 collection, including womenswear, tailoring, dresses, outerwear, accessories, and statement pieces. Product-focused layouts were created to demonstrate how individual fashion pieces can be presented clearly while maintaining an elevated editorial aesthetic.

    The brand identity section explores the visual system through logo development, typography, color palette, packaging, labels, shopping bags, and other branded touchpoints. The business model and revenue section demonstrates how the visual presentation can also communicate commercial thinking, growth opportunities, and a potential fashion business structure.

    The final funding section was designed as a strong closing statement, showing how a pitch deck can guide an audience from brand discovery to business opportunity and investment.

    The overall direction uses neutral tones, deep olive, warm beige, black, refined typography, premium imagery, balanced spacing, and luxury-inspired compositions. The goal was to create a realistic, polished presentation that demonstrates my ability to combine fashion design, branding, graphic design, presentation design, and visual storytelling into one cohesive portfolio project.

    Project Type: Self-Initiated Concept Project
    Services: Fashion Branding • Brand Identity • Pitch Deck Design • Art Direction • Graphic Design • Presentation Design • Editorial Design

    NÉVORA — Fashion Brand Pitch Deck
    A sophisticated brand pitch deck created for NÉVORA, a contemporary fashion brand built around timeless design, confidence, and modern elegance. The presentation combines strategic brand storytelling with a premium visual direction to communicate the brand’s identity, audience, collection, and growth potential. The deck opens with a strong editorial cover that establishes NÉVORA as a refined, fashion-forward label. It then introduces the brand story, core values, target audience, and market opportunity, creating a clear foundation for the business concept. The collection section showcases the SS25 range through carefully styled fashion imagery, highlighting womenswear, tailoring, outerwear, and accessories. A dedicated design and aesthetic section communicates the creative direction through curated imagery, fabric textures, earthy tones, typography, and visual references. The product showcase presents individual pieces in a clean editorial layout, making each garment easy to understand while maintaining a premium fashion feel. The brand identity section demonstrates how the visual system extends across the logo, typography, color palette, packaging, labels, and other brand touchpoints. The business model and revenue section transforms the creative concept into a commercially focused story, presenting potential revenue streams, growth projections, and opportunities for expansion. The final funding section delivers a clear investment proposition with a strong visual hierarchy and memorable closing statement. The overall design uses an elegant neutral palette, sophisticated typography, editorial photography, generous spacing, and luxury-inspired composition to create a pitch deck that feels realistic, professional, and presentation-ready. Services: Fashion Branding • Brand Identity • Pitch Deck Design • Art Direction • Presentation Design • Editorial Design • Fashion Campaign Direction…