I’m a brand and marketing strategist with experience across Mulberry, Burberry and SHOWstudio, working at the intersection of culture, consumer behaviour and creative execution. My background combines editorial and commercial thinking, shaped by time in both creative and brand environments, where I learned how to translate cultural storytelling into clear, structured frameworks that drive both creative execution and commercial outcomes. A core part of my experience is in brand partnerships and collaborations, where I’ve led and closed multi-market agreements, aligning internal stakeholders with external partners and ensuring creative ambition is translated into commercially viable structures. I’ve also led global campaign strategy, with a strong focus on insight: understanding what drives audiences and turning that into clear positioning and compelling narratives. Alongside this, I’ve managed multi-channel strategies and international stakeholders from initial briefing through to final execution. I’m naturally curious, visually driven and people focused, with a particular interest in how cultural signals and lived behaviours inform meaningful brand direction.…I’m a brand and marketing strategist with experience across Mulberry, Burberry and SHOWstudio, working at the intersection of culture, consumer behaviour and creative execution. My background combines editorial and commercial thinking, shaped by time in both creative and brand environments, where I learned how to translate cultural storytelling into clear, structured frameworks that drive both creative execution and commercial outcomes. A core part of my experience is in brand partnerships and collaborations, where I’ve led and closed multi-market agreements, aligning internal stakeholders with external partners and ensuring creative ambition is translated into commercially viable structures. I’ve also led global campaign strategy, with a strong focus on insight: understanding what drives audiences and turning that into clear positioning and compelling narratives. Alongside this, I’ve managed multi-channel strategies and international stakeholders from initial briefing through to final execution. I’m naturally curious, visually driven and people focused, with a particular interest in how cultural signals and lived behaviours inform meaningful brand direction.WWWW…