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I am a Senior Brand and Marketing professional with a strong background in building and evolving cohesive brand systems across digital and offline channels. With extensive experience in full-fibre broadband and a deep understanding of translating complex products into clear, compelling narratives, I specialise in creating brands that are both strategically grounded and commercially effective. In my current role at Trooli, I have led the development of brand positioning, campaign execution, and multi-channel marketing initiatives, ensuring consistency from concept through to delivery. I am particularly focused on bridging the gap between strategy and execution, maintaining creative integrity while aligning closely with business objectives. I am now seeking an opportunity where I can take full ownership of brand and marketing direction, working within a collaborative environment that values clarity, consistency, and high-quality execution. I bring a thoughtful, detail-oriented approach, alongside a genuine passion for building brands that resonate with real people.…I am a Senior Brand and Marketing professional with a strong background in building and evolving cohesive brand systems across digital and offline channels. With extensive experience in full-fibre broadband and a deep understanding of translating complex products into clear, compelling narratives, I specialise in creating brands that are both strategically grounded and commercially effective. In my current role at Trooli, I have led the development of brand positioning, campaign execution, and multi-channel marketing initiatives, ensuring consistency from concept through to delivery. I am particularly focused on bridging the gap between strategy and execution, maintaining creative integrity while aligning closely with business objectives. I am now seeking an opportunity where I can take full ownership of brand and marketing direction, working within a collaborative environment that values clarity, consistency, and high-quality execution. I bring a thoughtful, detail-oriented approach, alongside a genuine passion for building brands that resonate with real people.

Liliana Sanches

UI Designer, Brand Designer, Graphic Designer, +4

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I am a Senior Brand and Marketing professional with a strong background in building and evolving cohesive brand systems across digital and offline channels. With extensive experience in full-fibre broadband and a deep understanding of translating complex products into clear, compelling narratives, I specialise in creating brands that are both strategically grounded and commercially effective. In my current role at Trooli, I have led the development of brand positioning, campaign execution, and multi-channel marketing initiatives, ensuring consistency from concept through to delivery. I am particularly focused on bridging the gap between strategy and execution, maintaining creative integrity while aligning closely with business objectives. I am now seeking an opportunity where I can take full ownership of brand and marketing direction, working within a collaborative environment that values clarity, consistency, and high-quality execution. I bring a thoughtful, detail-oriented approach, alongside a genuine passion for building brands that resonate with real people.…I am a Senior Brand and Marketing professional with a strong background in building and evolving cohesive brand systems across digital and offline channels. With extensive experience in full-fibre broadband and a deep understanding of translating complex products into clear, compelling narratives, I specialise in creating brands that are both strategically grounded and commercially effective. In my current role at Trooli, I have led the development of brand positioning, campaign execution, and multi-channel marketing initiatives, ensuring consistency from concept through to delivery. I am particularly focused on bridging the gap between strategy and execution, maintaining creative integrity while aligning closely with business objectives. I am now seeking an opportunity where I can take full ownership of brand and marketing direction, working within a collaborative environment that values clarity, consistency, and high-quality execution. I bring a thoughtful, detail-oriented approach, alongside a genuine passion for building brands that resonate with real people.

Available to hire

I am a Senior Brand and Marketing professional with a strong background in building and evolving cohesive brand systems across digital and offline channels. With extensive experience in full-fibre broadband and a deep understanding of translating complex products into clear, compelling narratives, I specialise in creating brands that are both strategically grounded and commercially effective.

In my current role at Trooli, I have led the development of brand positioning, campaign execution, and multi-channel marketing initiatives, ensuring consistency from concept through to delivery. I am particularly focused on bridging the gap between strategy and execution, maintaining creative integrity while aligning closely with business objectives.

I am now seeking an opportunity where I can take full ownership of brand and marketing direction, working within a collaborative environment that values clarity, consistency, and high-quality execution. I bring a thoughtful, detail-oriented approach, alongside a genuine passion for building brands that resonate with real people.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

Spanish; Castilian

Advanced

English

Fluent

Work Experience

Senior Brand Manager at Trooli Broadband

March 1, 2015 - Present

Led evolution of the Trooli brand, defined visual direction and updated Brand Guidelines across channels; owned brand strategy aligned with marketing objectives; directed TV advertising from concept to final QC; designed and oversaw multi-channel campaigns; led UI/UX design for the Customer Portal; developed video, animation, and illustration assets; managed channel marketing, content design, social media, and development teams.

Brand and Content Marketing at Trooli Broadband

May 1, 2023 - March 1, 2025

Designed and delivered brand content across digital and print channels; developed campaign assets across PPC, social media, website, print, and OOH; created illustrations and assets for multi-channel use; produced brand deliverables and contributed to Brand Guidelines; supported brand direction with Marketing Manager; led alignment meetings to ensure on-brand messaging across channels.

Design & Media Coordinator at IRATA International

April 1, 2019 - May 1, 2023

Developed and managed a high-impact brand identity and official Brand Guidelines; designed presentations and visual communications for international stakeholders, investors, and members; delivered marketing assets, infographics, and dashboards across digital and print; supported marketing strategy, situation analysis, and competitive positioning; managed multiple projects in a fast-paced environment.

Design Support at IRATA International

June 1, 2015 - April 1, 2019

Provided design support across marketing materials, infographics, dashboards, and branded assets; contributed to marketing strategy, situation analysis, and competitive positioning; managed multiple projects in a deadline-driven environment.

Senior Brand Manager at Trooli Broadband

March 5, 2023 - Present

Led the evolution of the Trooli brand, defining visual direction and updating Brand Guidelines across all channels. Owned brand strategy aligned with marketing objectives, ensuring consistency across digital, print, OOH, and broadcast. Directed TV advertising from concept and storyboard through filming, post-production, and final quality control. Designed and managed multi-channel campaigns including PPC, social media, website, print, and large-format OOH. Led UI/UX design for the Customer Portal, including prototyping and testing, collaborating with developers to improve user experience. Created video, animation, and illustration assets to support campaigns and product communications. Managed channel marketing, content design, social media, and development teams to deliver cohesive brand output.

Senior Brand Manager at Trooli Broadband

March 1, 2025 - Present

Led the evolution of the Trooli brand, defining visual direction and updating Brand Guidelines across all channels. Owned brand strategy in alignment with marketing objectives; directed TV advertising from concept and storyboarding through filming, post-production, and final quality control. Designed and oversaw multi-channel campaigns including PPC, social media, website, print, and large-format OOH. Led UI/UX design for the Customer Portal, including prototyping, testing, and collaboration with developers to improve user experience. Developed video, animation, and illustration assets to support campaigns and product communications. Managed and guided channel marketing, content design, social media, and development teams to deliver cohesive brand output.