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Liliana Sanches

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Available to hire

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Language

Portuguese
Fluent
Spanish; Castilian
Advanced
English
Fluent

Work Experience

Senior Brand Manager at Trooli Broadband
March 1, 2015 - Present
Led evolution of the Trooli brand, defined visual direction and updated Brand Guidelines across channels; owned brand strategy aligned with marketing objectives; directed TV advertising from concept to final QC; designed and oversaw multi-channel campaigns; led UI/UX design for the Customer Portal; developed video, animation, and illustration assets; managed channel marketing, content design, social media, and development teams.
Brand and Content Marketing at Trooli Broadband
May 1, 2023 - March 1, 2025
Designed and delivered brand content across digital and print channels; developed campaign assets across PPC, social media, website, print, and OOH; created illustrations and assets for multi-channel use; produced brand deliverables and contributed to Brand Guidelines; supported brand direction with Marketing Manager; led alignment meetings to ensure on-brand messaging across channels.
Design & Media Coordinator at IRATA International
April 1, 2019 - May 1, 2023
Developed and managed a high-impact brand identity and official Brand Guidelines; designed presentations and visual communications for international stakeholders, investors, and members; delivered marketing assets, infographics, and dashboards across digital and print; supported marketing strategy, situation analysis, and competitive positioning; managed multiple projects in a fast-paced environment.
Design Support at IRATA International
June 1, 2015 - April 1, 2019
Provided design support across marketing materials, infographics, dashboards, and branded assets; contributed to marketing strategy, situation analysis, and competitive positioning; managed multiple projects in a deadline-driven environment.
Senior Brand Manager at Trooli Broadband
March 5, 2023 - Present
Led the evolution of the Trooli brand, defining visual direction and updating Brand Guidelines across all channels. Owned brand strategy aligned with marketing objectives, ensuring consistency across digital, print, OOH, and broadcast. Directed TV advertising from concept and storyboard through filming, post-production, and final quality control. Designed and managed multi-channel campaigns including PPC, social media, website, print, and large-format OOH. Led UI/UX design for the Customer Portal, including prototyping and testing, collaborating with developers to improve user experience. Created video, animation, and illustration assets to support campaigns and product communications. Managed channel marketing, content design, social media, and development teams to deliver cohesive brand output.
Senior Brand Manager at Trooli Broadband
March 1, 2025 - Present
Led the evolution of the Trooli brand, defining visual direction and updating Brand Guidelines across all channels. Owned brand strategy in alignment with marketing objectives; directed TV advertising from concept and storyboarding through filming, post-production, and final quality control. Designed and oversaw multi-channel campaigns including PPC, social media, website, print, and large-format OOH. Led UI/UX design for the Customer Portal, including prototyping, testing, and collaboration with developers to improve user experience. Developed video, animation, and illustration assets to support campaigns and product communications. Managed and guided channel marketing, content design, social media, and development teams to deliver cohesive brand output.

Education

Degree in Professional Marketing at Chartered Institute of Marketing
January 1, 2020 - January 1, 2021
Master Degree in Graphic Design at Technology and Management University, Portalegre
October 1, 2001 - May 1, 2006
Degree in Professional Marketing at Chartered Institute of Marketing
January 1, 2020 - January 1, 2021
Master Degree in Graphic Design at Technology and Management University, Portalegre
October 1, 2001 - May 1, 2006
Master Degree in Graphic Design at Technology and Management University, Portalegre
October 1, 2001 - May 1, 2006
Degree in Professional Marketing at Chartered Institute of Marketing
January 1, 2020 - January 1, 2021
Master Degree in Graphic Design at Technology and Management University, Portalegre
October 1, 2001 - May 1, 2006
Degree in Professional Marketing at Chartered Institute of Marketing
January 1, 2020 - January 1, 2021
Master Degree in Graphic Design at Technology and Management University, Portalegre
October 1, 2001 - May 1, 2006
Degree in Professional Marketing at Chartered Institute of Marketing
January 1, 2020 - January 1, 2021
Master Degree in Graphic Design at Technology and Management University, Portalegre
October 1, 2001 - May 1, 2006
Degree in Professional Marketing at Chartered Institute of Marketing
January 1, 2020 - January 1, 2021
Degree in Professional Marketing at Chartered Institute of Marketing
January 1, 2020 - January 1, 2021
Master Degree in Graphic Design at Technology and Management University, Portalegre
October 1, 2001 - May 1, 2006

Qualifications

Chartered Institute of Marketing Degree in Professional Marketing
January 1, 2020 - January 1, 2021
Chartered Institute of Marketing Degree in Professional Marketing
January 1, 2020 - January 1, 2021
Chartered Institute of Marketing - Degree in Professional Marketing
January 1, 2020 - January 1, 2021
Degree in Professional Marketing (Chartered Institute of Marketing)
January 1, 2020 - January 1, 2021
Degree in Professional Marketing (Chartered Institute of Marketing)
January 1, 2020 - January 1, 2021
Degree in Professional Marketing
January 1, 2020 - January 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Telecommunications, Education