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I’m a people-first creative operator with strong project management and production experience—used to briefing teams, shipping fast, and keeping quality high. I’ve led cross-functional workflows (design, content, events/production) and I’m excited to apply that execution mindset to performance creative: concept ideation, rapid variation testing, and end-to-end delivery for paid social.…

Lily Schmal

Creative Producer, Content Producer, Film Producer, +6

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I’m a people-first creative operator with strong project management and production experience—used to briefing teams, shipping fast, and keeping quality high. I’ve led cross-functional workflows (design, content, events/production) and I’m excited to apply that execution mindset to performance creative: concept ideation, rapid variation testing, and end-to-end delivery for paid social.…

Available to hire

I’m a people-first creative operator with strong project management and production experience—used to briefing teams, shipping fast, and keeping quality high. I’ve led cross-functional workflows (design, content, events/production) and I’m excited to apply that execution mindset to performance creative: concept ideation, rapid variation testing, and end-to-end delivery for paid social.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Founder & Creative Lead at Lily Schmal Portfolio

January 1, 2018 - November 10, 2025

Founder & Creative Lead responsible for hands-on creative production, branding, packaging and on-site activation. Leads concept development, brand partnerships, event production, and end-to-end delivery from studio to field, keeping brand integrity on-brand, on-time and on-budget. Builds and nurtures partnerships with brands and venues, oversees photos/videos, crews, vendors, and on-site execution; coordinates call sheets, rundowns and post-event follow-up. Manages multi-site events, hybrid integrations, and end-to-end deliverables.

Founder & Creative Lead at Lily Schmal Studio

January 1, 2025 - January 1, 2025

Hands-on Creative Producer and founder responsible for end-to-end branding, packaging, and content production for events and brand activations. Leads concept development, on-brand activations, and partnerships with brands/venues. Manages on-site production, call sheets, photo/video shoots, crew coordination, build and wrap, timelines, budgeting, procurement, vendor relations, and reporting. Develops branding, packaging, and content deliverables; creates executive decks and asset kits; coordinates permits and logistics; coordinates with vendors and staff; ensures on-brand, on-time delivery across print and e-commerce. Builds hybrid/multi-site event operations and multi-brand collaborations; acts as liaison with leaders and stakeholders.