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Hi, I’m Lim En Min, a HR Management (Hons) graduate with a Minor in Communication, passionate about people, brands, and storytelling. I design and implement engaging communications strategies, build cross‑sector partnerships, and craft content that resonates across audiences. I enjoy turning complex ideas into clear, compelling narratives and campaigns that amplify impact. I’ve built my career across government, tech, and agency environments, focusing on brand marketing, content production, events, and digital communications. In my spare time I love retro console modding, music production, and Rubik’s Cube speed solving.…Hi, I’m Lim En Min, a HR Management (Hons) graduate with a Minor in Communication, passionate about people, brands, and storytelling. I design and implement engaging communications strategies, build cross‑sector partnerships, and craft content that resonates across audiences. I enjoy turning complex ideas into clear, compelling narratives and campaigns that amplify impact. I’ve built my career across government, tech, and agency environments, focusing on brand marketing, content production, events, and digital communications. In my spare time I love retro console modding, music production, and Rubik’s Cube speed solving.

Lim En Min

Content Creator, Brand Strategist, Marketing Strategist, +4

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Hi, I’m Lim En Min, a HR Management (Hons) graduate with a Minor in Communication, passionate about people, brands, and storytelling. I design and implement engaging communications strategies, build cross‑sector partnerships, and craft content that resonates across audiences. I enjoy turning complex ideas into clear, compelling narratives and campaigns that amplify impact. I’ve built my career across government, tech, and agency environments, focusing on brand marketing, content production, events, and digital communications. In my spare time I love retro console modding, music production, and Rubik’s Cube speed solving.…Hi, I’m Lim En Min, a HR Management (Hons) graduate with a Minor in Communication, passionate about people, brands, and storytelling. I design and implement engaging communications strategies, build cross‑sector partnerships, and craft content that resonates across audiences. I enjoy turning complex ideas into clear, compelling narratives and campaigns that amplify impact. I’ve built my career across government, tech, and agency environments, focusing on brand marketing, content production, events, and digital communications. In my spare time I love retro console modding, music production, and Rubik’s Cube speed solving.

Available to hire

Hi, I’m Lim En Min, a HR Management (Hons) graduate with a Minor in Communication, passionate about people, brands, and storytelling. I design and implement engaging communications strategies, build cross‑sector partnerships, and craft content that resonates across audiences. I enjoy turning complex ideas into clear, compelling narratives and campaigns that amplify impact.

I’ve built my career across government, tech, and agency environments, focusing on brand marketing, content production, events, and digital communications. In my spare time I love retro console modding, music production, and Rubik’s Cube speed solving.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Korean

Intermediate

Work Experience

Assistant Manager - Communication & Engagement Division at Ministry of Digital Development and Information

July 1, 2025 - Present

Led cross-sector partnerships and supported Heart&Soul, the SG60 flagship showcase expected to attract 400,000 visitors, by coordinating stakeholders and delivering briefing materials. Built and managed partnerships with government agencies, brands, and community groups to amplify event visibility and extend audience reach. Drove outreach to 300+ schools and activated youth engagement through learning journeys and student involvement opportunities. Designed digital promotional materials for over 20 retail campaigns at orchardgateway and Orchard Central to boost footfall and brand engagement. Staffed political office holders for speaking opportunities by preparing briefing materials, coordinating with media teams, and providing on-site support to ensure smooth execution and positive coverage outcomes.

Brand Marketing Intern at HoYoverse

December 1, 2024 - May 1, 2025

Supported branding operations in APAC for IPs including Genshin Impact and Honkai: Star Rail. Ensured timely execution of key promotional campaigns across online promotions, influencer engagement, and merchandise projects to enhance brand visibility. Facilitated HoYoFEST across 6 APAC countries through collaboration with internal and external key stakeholders to achieve branding goals. Champion content production across owned channels, including video editing, design, and copywriting, to elevate creative marketing initiatives.

Communications Intern at Edelman

July 1, 2024 - December 1, 2024

Supported 5 accounts spanning technology, energy and wellness, including HP, Mitsubishi Power, Mitsubishi Heavy Industries Global & APAC, and Lululemon. Developed engaging content across platforms, including social media copies and press kits, driving engagement and strengthening brand messaging. Prepared decks for client briefs and new business pitches, identifying market trends, competitor activities, and target audience insights to secure new client engagements. Crafted targeted pitches and coordinated seeding to key journalists and influencers, resulting in increased and favorable media placements that elevated brand profiles. Supported full cycle management of local activation events, including logistical support, vendor relations, and on-site coordination, enhancing brand presence and stakeholder relationships.

Public Relations Intern at Razer

February 1, 2024 - June 1, 2024

Implemented a digital media monitoring system to assess brand perception and inform PR strategies. Delivered actionable insights and recommendations through competitor and trend analysis, enabling targeted campaigns. Conceptualized narratives aligned with Razer’s brand image for the Press Room and product launches, boosting audience engagement and brand reputation. Conducted media outreach, updated contacts, prepared press kits, and supported media interviews and events to strengthen media relationships.

Talent Management Intern at Borouge

August 1, 2023 - February 1, 2024

Supported end-to-end corporate training programs rollout and facilitation, including crafting communication materials for internal channels to uplift learning and engagement. Tracked training KPIs on digital learning platforms such as LinkedIn Learning using Excel, ensuring training needs across functions were met. Collaborated with local universities to strengthen partnerships and provide work opportunities to students, building a young talent pipeline and promoting Borouge as an employer of choice.