Hi! I'm Lim See Peng, a passionate UI/UX designer with a robust background in crafting user-centered digital experiences. With a focus on optimizing interactions for critical systems, I've dedicated my career to enhancing usability across various platforms. I love collaborating with cross-functional teams to bring innovative ideas to life. My journey has taken me through several industries, each enriching my design approach. In my free time, I enjoy exploring new design tools, participating in community workshops, and staying updated with the latest trends in the tech world. My goal is to create seamless experiences that not only meet user needs but also spark joy in their digital interactions.

Lim See Peng

Hi! I'm Lim See Peng, a passionate UI/UX designer with a robust background in crafting user-centered digital experiences. With a focus on optimizing interactions for critical systems, I've dedicated my career to enhancing usability across various platforms. I love collaborating with cross-functional teams to bring innovative ideas to life. My journey has taken me through several industries, each enriching my design approach. In my free time, I enjoy exploring new design tools, participating in community workshops, and staying updated with the latest trends in the tech world. My goal is to create seamless experiences that not only meet user needs but also spark joy in their digital interactions.

Available to hire

Hi! I’m Lim See Peng, a passionate UI/UX designer with a robust background in crafting user-centered digital experiences. With a focus on optimizing interactions for critical systems, I’ve dedicated my career to enhancing usability across various platforms. I love collaborating with cross-functional teams to bring innovative ideas to life. My journey has taken me through several industries, each enriching my design approach.

In my free time, I enjoy exploring new design tools, participating in community workshops, and staying updated with the latest trends in the tech world. My goal is to create seamless experiences that not only meet user needs but also spark joy in their digital interactions.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Language

English
Fluent
Chinese
Intermediate
Malay
Advanced
Japanese
Intermediate

Work Experience

UI/UX Designer at IKEA Malaysia
July 1, 2025 - Present
Lead end-to-end design process from research, wireframes, prototypes to final UI. Conduct user research, testing, and translate insights into design improvements. Collaborate with product managers and developers to deliver user-centered solutions.
UI/UX Designer - Assistant Manager at Malaysia Airlines
January 1, 2022 - June 1, 2025
Led the redesign of the e-commerce website, improving user experience flow and enhancing usability, which resulted in higher conversion rates. Conducted usability testing and research, optimizing user satisfaction across booking platforms.
Senior Digital Designer at Malaysia Airlines
June 1, 2018 - May 1, 2022
Enhanced engagement through visual designs and graphics for marketing campaigns. Worked to create high-quality visuals for both internal and external platforms.
Web Designer / UI Designer at Uniqlo Malaysia
January 1, 2017 - June 1, 2017
Designed engaging web banners that aligned with the branding. Developed optimized digital banners for campaigns across various platforms.
Web Designer at AirAsia Berhad
January 1, 2014 - January 1, 2017
Worked on various online marketing platforms, collaborating with cross-functional teams to develop creative visuals and market content.

Education

Bachelor's of Creative Multimedia at Limkokwing University Malaysia
June 1, 2011 - July 1, 2014
Japanese Language - N4 at ILOHA Culture Centre
January 1, 2019 - September 1, 2022
Diploma in Art & Design at Limkokwing University, London
April 1, 2014 - June 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Retail