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I’m Lina Chalak, a digital marketing and e-commerce specialist with 13 years of corporate experience focused on performance marketing, strategy, and platforms like Shopify, Meta Ads, and Google Ads. I transitioned out of corporate in September 2023 to focus on freelancing, and since August 2025 I’ve been contracted with Lion Advisory as Media Performance & Strategy Lead, managing multi-channel paid campaigns and strategic growth for global clients across fashion, beauty, health, fintech, and SaaS. I’m now seeking a full-time remote role where I can contribute at scale, bring structure and growth to a team, and continue to build long-term impact.…I’m Lina Chalak, a digital marketing and e-commerce specialist with 13 years of corporate experience focused on performance marketing, strategy, and platforms like Shopify, Meta Ads, and Google Ads. I transitioned out of corporate in September 2023 to focus on freelancing, and since August 2025 I’ve been contracted with Lion Advisory as Media Performance & Strategy Lead, managing multi-channel paid campaigns and strategic growth for global clients across fashion, beauty, health, fintech, and SaaS. I’m now seeking a full-time remote role where I can contribute at scale, bring structure and growth to a team, and continue to build long-term impact.

Lina Chalak

Digital Marketer, Performance Marketer, Marketing Strategist, +2

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I’m Lina Chalak, a digital marketing and e-commerce specialist with 13 years of corporate experience focused on performance marketing, strategy, and platforms like Shopify, Meta Ads, and Google Ads. I transitioned out of corporate in September 2023 to focus on freelancing, and since August 2025 I’ve been contracted with Lion Advisory as Media Performance & Strategy Lead, managing multi-channel paid campaigns and strategic growth for global clients across fashion, beauty, health, fintech, and SaaS. I’m now seeking a full-time remote role where I can contribute at scale, bring structure and growth to a team, and continue to build long-term impact.…I’m Lina Chalak, a digital marketing and e-commerce specialist with 13 years of corporate experience focused on performance marketing, strategy, and platforms like Shopify, Meta Ads, and Google Ads. I transitioned out of corporate in September 2023 to focus on freelancing, and since August 2025 I’ve been contracted with Lion Advisory as Media Performance & Strategy Lead, managing multi-channel paid campaigns and strategic growth for global clients across fashion, beauty, health, fintech, and SaaS. I’m now seeking a full-time remote role where I can contribute at scale, bring structure and growth to a team, and continue to build long-term impact.

Available to hire

I’m Lina Chalak, a digital marketing and e-commerce specialist with 13 years of corporate experience focused on performance marketing, strategy, and platforms like Shopify, Meta Ads, and Google Ads. I transitioned out of corporate in September 2023 to focus on freelancing, and since August 2025 I’ve been contracted with Lion Advisory as Media Performance & Strategy Lead, managing multi-channel paid campaigns and strategic growth for global clients across fashion, beauty, health, fintech, and SaaS. I’m now seeking a full-time remote role where I can contribute at scale, bring structure and growth to a team, and continue to build long-term impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Fluent

French

Advanced

Work Experience

Media Performance & Strategy Lead (Contract) at The Lion Advisory

August 1, 2025 - Present

Lead multi-channel paid campaigns and strategic growth for clients including Robe Swim, Hub for Belle, Shelle & Sand, Rhythm of Breath, Von Dutch Loves, Gracie Boutique Nanny, and Creative Converters. Notable results include +122% purchases WoW for Robe Swim, CPL reduction by 55%, and a profitable 2x ROAS with retargeting at 3x.

Media Performance & Strategy Lead (Contract) at The Lion Advisory

August 1, 2025 - Present

Contract role managing multi-channel paid campaigns and strategic growth initiatives for clients including Robe Swim, Hub for Belle, Shelle & Sand, Rhythm of Breath, Von Dutch Loves, Gracie Boutique Nanny, and Creative Converters. Notable results include +122% WoW purchases for Robe Swim with 55% CPL reduction and a profitable 2x ROAS (retargeting 3x).

Freelance - Performance & Digital Marketing and E-Commerce Expert at Self-Employed / Freelance

July 1, 2025 - October 10, 2025

Delivered performance marketing and e-commerce optimization for multiple international clients. Highlights include Chosen Few Athletics (UK) product launch with Meta awareness and Google Ads lead gen (42.55 CPA, 4.21 ROAS); Promises Healthcare (Singapore) mental health campaign (300+ conversions in month one; SGD 4.39 CPA; 7.26% CTR); Cake Mail (Australia) account optimization (Meta: 344 purchases, CPP AUD 32.59, 2.5x ROAS; Google Ads: 390 purchases, CPP AUD 27.18, 3.07 ROAS). Onacara (UK) Autumn Sale (+165% net revenue; ROAS £7).

Freelance - Performance & Digital Marketing and E-Commerce Expert at Self-Employed (Freelance)

July 1, 2025 - October 10, 2025

Delivered Meta and Google Ads campaigns, e-commerce optimization, and CRO for clients across UK, Singapore, Australia, and the US, including Chosen Few Athletics, Promises Healthcare, Cake Mail, Onacara, Gwinnett Neuropathy, and Credit SME.

Senior E-Commerce Manager at Al Futtaim Group

October 1, 2023 - October 10, 2025

Led paid media strategy and end-to-end e-commerce for Ted Baker (AED 3M, 4x ROAS), Sandro (AED 2M, 3x ROAS) and Maje (AED 1.7M, 2.5x ROAS) in UAE. Managed across product, marketing, tech, logistics and CX; launched e-commerce in KSA; led CRM across email and SMS; coordinated with cross-functional teams.

Senior E-commerce Manager at Al Futtaim Group

October 1, 2023 - October 10, 2025

Led paid media strategy and e-commerce revenue for Ted Baker, Sandro, and Maje in the UAE; oversaw end-to-end e-commerce operations; managed a cross-functional team of 8; launched e-commerce in KSA and coordinated with product, marketing, tech, logistics, and CX teams; led CRM across email and SMS.

Digital & Ecommerce Manager at Chalhoub Group

March 1, 2023 - October 10, 2025

Scaled YSL Beauty’s e-commerce to $2M net revenue across UAE and KSA in 2022; managed e-commerce for YSL, Armani, and Nars; budgeting, forecasting, merchandising and site performance; optimized content and SEO; collaborated with product, CRM, analytics and brand teams to deliver an omnichannel experience.

Digital & Ecommerce Manager at Chalhoub Group

March 1, 2023 - October 10, 2025

Scaled YSL Beauty's e-commerce to $2M net revenue across UAE and KSA in 2022; managed e-commerce for YSL, Armani, and Nars; budgeting, forecasting, merchandising, site performance; collaborated with product, CRM, analytics, CX, and brand teams to deliver a seamless omnichannel experience; led acquisition and retention efforts with CRM and loyalty programs.

Digital Manager at Pernod Ricard

December 1, 2021 - October 10, 2025

Led digital strategy across media, content, eCRM and e-commerce; improved ROI and media efficiency; launched The Mix content studio; negotiated digital vendor relationships; achieved ~30% active lead rate and 2–3x ROAS.

Digital Manager at Pernod Ricard

December 1, 2021 - October 10, 2025

Led digital strategy across media, content, eCRM and e-commerce; improved ROI and media efficiency through data-driven strategies; launched The Mix content studio; negotiated and managed digital media vendor relationships; achieved 30% active lead rate and 2–3x ROAS.

Digital Associate Director at Universal Media (UM7)

July 1, 2019 - October 10, 2025

Directed digital planning for Africa, Middle East and Turkey; managed regional projects; collaborated with Google and Meta on joint business plans; econometrics modeling for ROAS and media mix planning.

Digital Associate Director at Universal Media (UM7)

July 1, 2019 - October 10, 2025

Directed digital planning for Africa, Middle East and Turkey for Johnson & Johnson; negotiated joint business plans with Google and Meta; developed and implemented the annual digital roadmap; rolled out precision marketing strategies and Econometrics modeling for ROAS and media mix planning.

Account Manager at OMD Dubai

April 1, 2018 - October 10, 2025

Led digital planning and reporting for LVMH brands; implemented Sephora’s e-commerce strategy; collaborated across planning, ops, search, performance, analytics, social and creative.

Account Manager at OMD Dubai

April 1, 2018 - October 10, 2025

Led digital planning and reporting for LVMH brands; Sephora e-commerce strategy achieving a 45% MOM revenue increase; managed paid social, display, search and e-commerce channels; partnered with Google and Meta on joint business plans.

Senior Executive at Mindshare Dubai

September 1, 2014 - October 10, 2025

Developed media plans and strategies; optimized campaigns to exceed KPIs; provided regular reports to Nissan; worked with cross-functional teams and media vendors.

Senior Executive at Mindshare Dubai

September 1, 2014 - October 10, 2025

Developed media plans and strategies; optimized campaigns to exceed KPIs; provided regular reports and worked with Nissan; collaborated with cross-functional teams and media vendors.